Youtube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How To Add Quizzes and Polls to Your YouTube Videos, Make Money on Vimeo, and More… [Reel Web #58]

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This week on the Reel Web we offer a tutorial on how to use YouTube's new beta labs feature that lets you poll your audience with interactive survey questions served via YouTube annotations.  We also discuss some online video news items from the past week ...

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco & ReelSEO

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Most of us who work in the digital space know that YouTube isn't just cat videos and horrible pop songs that make it big.  It's also a business tool, and there's nothing quite like video to show to a potential client what kind of work ...

10 YouTube Channels for Bloggers, By Bloggers

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Everyone has thought of opening up a blog at some point, and most of us have attempted it. For some, it will become a huge success. It may even become your primary source of income. But this takes time, effort and some know-how to get ...

How to Become a Successful YouTube Vlogger: 5 Common Mistakes to Avoid [Creator's Tip #56]

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Vlogging has become a fairly saturated niche on YouTube and it can be quite difficult these days to stand out from the crowd and build a loyal audience as a YouTube Vlogger. Whether you are thinking about starting a vlog on YouTube or already have, there are ...

5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List

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YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their ...

How to Increase Views and Exposure in YouTube with Custom Branded Thumbnails

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Video thumbnails are one of the most underutilized facets of video marketing. With YouTube now rolling out the capability for all partners to upload custom thumbnails, it's going to become even more important to create thumbnails that set yourself apart from the rest of the ...

YouTube Wishlist - Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

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This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube.  We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several ...

How Very Pink Sold Their Very Niche Ideas with YouTube

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We recently got a chance to talk to Parker Severson and Stacy Perry of Very Pink. They make knitting instructional videos for YouTube, which leads viewers to their website, VeryPink.com, where interested viewers can go buy the patterns Stacy uses in the videos. The monetization ...

Best YouTube Resources on the Web [Creator's Tip #54]

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For this week’s Creator’s Tip episode, we talked with Megan O’Neill, video enthusiast and writer for SocialTimes, about why it’s important to keep up with all that happening in the fast moving world of online video as well as what sources she uses to stay ...

Video Effects Guru VFX BRO Takes YouTube's On the Rise Win for August

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Here's an On the Rise winner that suits this site nicely: a video effects tutorial channel known as VFX BRO.  Aaron, the channel's creator, often teams up with his friend Zach from Final Cut King to create special-effects-driven videos, and one that's all the rage ...

How to Vlog Like a Pro - Vlogging Tips from YouTube's NextUp Vlogger, Scooter Magruder [Creator's Tip #53]

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In this week's Creator's Tip episode we talk with Scooter Magruder, a winning Vlogger in this year's YouTube's NextUp Program & Contest. Scooter shares with us his advice, tips, and tricks as to how to build and develop an audience in YouTube for your vlog and how ...

The YouTube Advertiser Playbook Index and Overview

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We just finished our coverage of the YouTube Advertiser Playbook, which shares a lot of things in common with the YouTube Creator Playbook, but it's geared more towards brands and small businesses.  Both playbooks contain extremely valuable information, and it was our pleasure to break ...

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

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Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

YouTube Quietly Releases Video Scheduling Feature to All Monetized Users

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Last year, YouTube rolled out the ability for full partners to schedule videos to publish at a later time. And now, YouTube has added the ability for everyone with at least one monetized video to schedule videos for publishing.  They just kind of put it in ...

Google and American Express Discuss How Video Works for Small Businesses with 'My Business Story'

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Last year, Google/YouTube and American Express launched the "My Business Story" program for small businesses with the aim of encouraging small businesses to tell their stories through online video.  Back in June, our own Mark Robertson had the pleasure of moderating a panel at the VideoNuze Online Video ...

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