Viral Video Marketing

Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.

Viral Video vs. Episodic Video – Are They Mutually Exclusive?

Viral Video vs. Episodic Video   Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece …

Viral Video Lessons Round Up – Shocking Footage, Video Game Predictions, and Phone Calls

Viral Video Lessons Round Up   Shocking Footage, Video Game Predictions, and Phone Calls

Welcome back to another Viral Video Lessons Round Up, where we attempt to pick a few of the week's hottest viral hits and figure out why people enjoyed them so much.  The hope is that by pulling this success stories apart to see what makes …

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Hot on the heels of our article about the highest-earning YouTube stars comes this story from NPR about Antoine Dodson.  Antoine Dodson, if you live in a cave, is the guy from Huntsville, Alabama, that has surged to fame via an interview with the local …

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

If you're having trouble settling on a topic, theme, or genre for your next viral video masterpiece… consider getting vulgar.  Seriously… it's all the rage.  Everyone's doing it.  In just the past week we've seen two of the biggest viral hits of the entire year …

Jamba Juice Attacks McDonald’s With Cheeseburger Smoothie Viral Video

Jamba Juice Attacks McDonalds With Cheeseburger Smoothie Viral Video

Want a cheeseburger, but too lazy to chew it? Why not go for Jamba Juice's new Cheeseburger Chill Smoothie? Of course Jamba Juice isn't actually offering a cheeseburger smoothie, but it is a creative way to attack certain fast food chains (McDonald's McCafe) that are …

Viral Video Lessons Round Up – Scares, Cartoon Cats, and Jet Blue Jokes

Viral Video Lessons Round Up   Scares, Cartoon Cats, and Jet Blue Jokes

Each week I keep a running list of great viral videos I stumble upon, which I then use as the basis for this weekly column.  This week's list is the longest yet—in almost a year of doing this—with nearly 20 videos that are deserving of …

Viral Video Lessons Round Up – Sharks, Treadmills, and Ambidextrous Art

Viral Video Lessons Round Up   Sharks, Treadmills, and Ambidextrous Art

It's Friday again (that was fast) and time to talk about the week's biggest viral video hits.  As usual, there are more great examples of success stories than I have room for in this column.  I've narrowed the list down to three great videos for …

Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song

Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song

I've wanted to interview Merton ever since his first Piano Improv Chatroulette video went supernova.  Of course, everyone else wants to interview the viral star as well.  The guy's probably had a hundred media requests a month since then.

Going Viral for The Wrong Reasons

Going Viral for The Wrong Reasons

Sometimes a video goes viral for all the wrong reasons. Maybe it was intended for a smaller audience. And sometimes a video goes viral because the audience thinks it’s bad while trying to be good.

Viral Video Lessons Round Up – Cats, Big Cats, and Video Game Songs

Viral Video Lessons Round Up   Cats, Big Cats, and Video Game Songs

It’s Friday, which means I’ve got another batch of viral success stories to share with you from the week. As usual, there are far more great videos to learn from than I have room for in this column. But we’ve chosen some gems, and hopefully we can break them apart and analyze them to find the catalyst ingredients that helped propel these videos to popularity.

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