Viral Video Marketing

Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.

Viral Video Lessons Round Up - Great Plays, Crude Jokes, and Another Creative Proposal

Viral Video Lessons Round Up   Great Plays, Crude Jokes, and Another Creative Proposal

It's Friday, which means I've got another batch of the week's most popular viral videos for you, just in case you had too busy a week to keep tabs on the viral marketplace.  We'll try to break each one down a bit to determine what ...

Amateur Muppets Web Video Proves Creativity Trumps Budget

Amateur Muppets Web Video Proves Creativity Trumps Budget

When I wrote my year-end article last December called "Top 9 Lessons Learned From 2009's Viral Video Successes," my #1 lesson was this: "Use Muppets! The Muppets make everything better. If there's any way for you to use Muppets in your viral video without infringing on copyright, I ...

Viral Video Lessons Round Up - Tributes, Controversies, and Amateur Filmmaking At Its Best

Viral Video Lessons Round Up   Tributes, Controversies, and Amateur Filmmaking At Its Best

Every week I scour the web, searching for the most popular viral videos.  And because of this weekly Viral Video Lessons Round Up column, I get to claim that it's all in the name of work.  Outstanding.  This week saw some fine examples of viral ...

Viral Video Lessons Round Up - Dogs, Dogs, and Other Animals

Viral Video Lessons Round Up   Dogs, Dogs, and Other Animals

Online video is changing all the time, as are the tastes of the online video-viewing public.  We're a fickle lot, quick to grow bored of trends and always on the lookout for something fresh.  However, some genres of viral video have stood the test of ...

Viral Video Lessons Round Up - Wordplay, Time-Lapse, and Rare Storms

Viral Video Lessons Round Up   Wordplay, Time Lapse, and Rare Storms

Welcome to another Viral Video Lessons Round Up.  It's our attempt to have some fun by watching some of the week's biggest viral hits.  But we also attempt to learn something.  By reverse-engineering these clips—analyzing them to see if we can determine why they got ...

This Week’s Best YouTube Ad Campaign: Samsung’s “Catchy Dance” Is Viral Catnip

This Week’s Best YouTube Ad Campaign:  Samsung’s “Catchy Dance” Is Viral Catnip

One of my favorite things about online video is that it's a relatively level playing field.  Amateur individuals, independent artists, and major brands all have the same access to affordable equipment, free video portals, and social networking services.  For every cute dancing baby from a ...

Merton Demonstrates Qualities That Breed Long-Term Viral Success

Merton Demonstrates Qualities That Breed Long Term Viral Success

Change or die. It's a mantra I'm sure many of us have heard before.  If you refuse to adapt to changes in your surroundings, your community, or your industry… you'll fall behind the competition.  Nowhere is this more true than in the world of viral ...

Viral Video Lessons Round Up: Spoilers, Ham, and Passionate Speeches

Viral Video Lessons Round Up: Spoilers, Ham, and Passionate Speeches

Every Friday I like to use this column to share some of the best recent viral video hits.  With each example, we take a shot at breaking it down to try and figure out what made it so popular.  While viral success is an enigma—and ...

Viral Video Lessons Round Up - Rockets, Collaborations, and Camera Glitches

Viral Video Lessons Round Up   Rockets, Collaborations, and Camera Glitches

Every Friday I like to share some of the week's biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share ...

This Week's Best YouTube Ad Campaign: Tipp-Ex Impresses With Custom Interactive YouTube Video

This Weeks Best YouTube Ad Campaign: Tipp Ex Impresses With Custom Interactive YouTube Video

I love writing about "outside-the-box" YouTube videos.  Anytime a brand can push the boundaries of what's possibly on YouTube while also exuding humor and creativity, I take notice.  You might remember me pointing out such ads for Google Chrome or the film The Expendables.   And ...