Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.
I originally intended to skip this column this week, instead replacing it with a year-end "best viral videos" round up that would cover all of the last 52 weeks in hilarious viral action. However, a funny thing happened throughout the week that I should have expected: I kept finding awesome new viral videos that I ...
One day, I hope, YouTube will make better filters for their site so that almost any search will be relevant to your needs. For instance, the following is a list of videos that I had to use mad search skills to find. You'd think two simple filters could be used on YouTube like "Most Views" ...
Friday is always a tough day to focus on work. With the weekend near, it can be hard to focus on the pile of paperwork in front of you. And since tomorrow's Christmas Eve, most of you are probably even more distracted than usual. Which is where I come in. I deliver hand-picked video goodness ...
Today I hoped to be playing with a new Galaxy Nexus phone from Verizon. Sadly, it was not to be. That's good news for you, though, because it means I actually had time to do my job and gather a list of great viral videos for you to enjoy. When possible, we'll see what we ...
I need to take a few minutes and give some love to Hyundai. The car company has embraced online video in ways most brands haven't dreamed, and they've almost sort of become a champion for the scores of YouTube creators hoping for a shot at fame. Judging by recent evidence, you might even suggest that ...
Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses, and brands. Not to worry, though. As usual, we've been keeping up with the week's best viral videos, and are once again prepared to run through the best of the best for you. All ...
The Old Spice Man is back. Yes, he's still in a towel, but because it's Christmas season, he's also wearing a festive scarf. And he's traded the bathroom as a setting for something that is either a cabin in the woods or a sauna (or both). And he's on a holiday campaign to give a ...
Sometimes it takes months and months, maybe even years, for a new YouTube channel to build up its audience. Other times, however, it's clear that the creators have done their homework and kept their finger on the pulse of what's hot in online video. In the most rare of occasions, savvy video creators can even go ...
Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are inherently more social (YouTube, Facebook, blogs, mobile) than commercial. This ...
I have a new crush, and it's on the Galaxy Nexus phone. The true Google device, which has the latest Android version, Ice Cream Sandwich, installed, is rumored to be released within the next couple weeks. It boasts a giant screen, fast processor, no shutter lag, and a host of other features that appeal to ...
Online video excites me for a lot of different reasons, but it's the really creative stuff that geeks me out the most... the artistic experimentation and innovation that occurs out on the fringes. This weekend I saw an online video ad that combines exercise, art, and a video wall in a subway station. It's the ...
Christopher Nolan has always been notoriously tight-lipped about his productions, and I think if it were up to him, he'd much rather not even come out with a trailer for a movie as big as The Dark Knight Rises, his hugely anticipated new Batman release arriving July 20 next year. Nolan knows that surprise is ...
Pop culture. I've written a handful of times about how powerful the right pop culture reference can be in your online video marketing efforts. One of the best ways to get initial attention for your video is to include some kind of reference to a popular character, product, or story. For the best example of ...
Each week we try to bring you a selection of the week's best viral videos. Some are eyewitness videos from amateur cameramen, while others are full-blown action videos promoting Hollywood films. In between, we have everything from incredible talents to creative musical covers. We'll also highlight some of the week's best branded viral campaigns, in ...
Here's something fun (yet still work-related) for a Friday. Chevy has a new YouTube video that I think you should see. It's an ad for the new Chevy Sonic, which is apparently a pretty "extreme" vehicle. The video is dreamy and airy, and completely void of voiceover, pricing details, lease information, miles per gallon, or ...
