Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.
The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony ...
So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident. I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this ...
Now this is the ultimate in black hat video marketing. In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly ...
We have reality competitions for everything else in the world, why not viral videos? Last night, Syfy premiered "Viral Video Showdown," in which two teams compete to make the best "viral" video with a certain theme, a few limited parameters, and very little time. You ...
The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react ...
The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...
A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral. They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...
Brands should obviously do considerable research into anything where their brand might be able to do something good for the community, and then shoot it for posterity if it makes good content. For instance, Taco Bell heard that the people of Bethel, Alaska were disappointed ...
Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it. It's a lab that was created to turn the virality of a video from a question to a science, to give brands ...
The leading UK viral marketing videos in the first quarter of 2012 show an interesting mix of big money production and fledgling original successes – and prove that to be a major player in the viral video world doesn't necessarily require a vast budget. The most shared video ...
On May 29, The Onion presented a satirical article about a Tide video that is "the hottest thing on the web right now!" It pointed out a lot of the things that get overplayed in this video sharing and acclaiming game, expressed in vague, excited ...
I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been ...
Think nothing interesting ever happens in Belgium? Think again. TNT's Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month. Not only did it take top spot during April, but it has ...
A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny. You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment. In the world of online video, it's not ...
It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that's still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featured ...
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