Viral Video Marketing

Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.

Viral Video Nostradamus?

This is the first of an experimental new series I'm currently calling Viral Nostradamus.  A sort of companion piece to the Friday Viral Round Up, this series takes a look at viral success from the opposite end of the process.  Rather than discussing videos that ...

Remixes, Controversy, and Tantrums - Viral Video Round Up

Somehow Friday has come around again in what seemed like a mere three days.  As the weeks go by faster, so too do the viral hits.  Three more case studies for you this week, each demonstrating one of many known successful ingredients for video popularity.  ...

Goal Setting Is Step #1 In Creating Viral Videos That Convert

I have been thinking a lot about this topic ever since I read about how poor the sales have been for OK Go following the band's latest viral video hit, the music video for "This Too Shall Pass.”  You could argue that their original hit, ...

Oneupmanship, Dopplegangers, and Citizen Newsmen - Viral Video Round Up

Another week, another round of awesome viral video success stories—that's kind of the beauty of a series like this Viral Video Round Up… there's always something fresh to talk about coming around the corner. Let's begin:

Sequels, Spats, and Going Back To The Well - Viral Video Round Up

In this week's edition of the Viral Round Up, we have some stellar examples of creativity and humor as catalysts for viral success.  I've frequently spoken in this column about how difficult it can be to go viral with a boring video.  That's not to ...

Mass Appeal, Personality, and Outtakes - Viral Video Round Up

For the second straight week, there are far too many viral success stories to feature in this column than I have the time or the room for.  That's why the Honorable Mention section keeps growing every week.  Anyway, some really great stuff this time, so ...

Rube Goldberg, Slow-Motion and Legos - Viral Video Round Up

This has been one of the busier weeks for viral video that I can remember… at least in terms of the sheer volume of buzzed-about vids.  Let's jump right into our look at three of the best, breaking them down to find their recipe for ...

Viral Video Round Up - The Draw of Destruction and The Power of Teamwork

Some weeks are more difficult than others for me when it comes to finding quality viral success stories to include in my weekly Round Up.  This week was easy… so easy it became hard, because there were too many stories I wanted to tell and ...

Creativity, Hard Work and The Power of A Good Cause - Viral Video Marketing Round Up

Hello all.  It's time for another of our weekly Viral Video Round Ups, where we spotlight some of the more recent viral successes and try to figure out what makes them tick.  We have a nice mix this week of amateur and professional content, so ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 02/12/2010

This being the week after the Super Bowl, you might expect my Viral Round Up to be filled with the best commercials.  But you'd be wrong.  Mostly this is because  I have a rather strict definition of "viral" marketing… one that makes it hard for ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 02/05/2010

Welcome back to our weekly series recapping the very latest and emerging viral video success stories.  The hope is that we can learn a bit from these stories, and eventually get better over time at crafting and promoting our own viral video content. Let's dig ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/30/2010

It's time for another Viral Round Up.  This week we had a lot of great videos to choose from.  Let's take a look at some of the videos that went viral in the last seven days, and try to break down what make them successful. ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010

The viral landscape is a very fluid, breathing sort of thing. That's why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success.  Let's take a look at what's gone viral this week in the world of ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010

Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well.  Sometimes it's easy, other times it's tough.  In the end, the hope is that this series will help ...

Viral Video Marketing Round Up - Lessons From This Week's Viral Successes - 1/08/2010

It's time for our first Viral Video Round Up of 2010.  And yes, there are several examples of good and bad viral marketing efforts, despite the New Year being only 8 days old—because viral marketing knows no holidays.