Viral Video Marketing

Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.

Going Viral for The Wrong Reasons

Going Viral for The Wrong Reasons

Sometimes a video goes viral for all the wrong reasons. Maybe it was intended for a smaller audience. And sometimes a video goes viral because the audience thinks it's bad while trying to be good.

Viral Video Lessons Round Up - Cats, Big Cats, and Video Game Songs

Viral Video Lessons Round Up   Cats, Big Cats, and Video Game Songs

It's Friday, which means I've got another batch of viral success stories to share with you from the week. As usual, there are far more great videos to learn from than I have room for in this column. But we've chosen some gems, and hopefully we can break them apart and analyze them to find the catalyst ingredients that helped propel these videos to popularity.

Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, and Soccer Celebrations

Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, and Soccer Celebrations

It's Friday, and that means it's time for another Viral Video Marketing Round Up. This week we saw some truly exceptional viral stories, and I'm looking forward to discussing them and breaking down what helped them get so popular. Without further ado, let's begin:

Now Old Spice’s Sales Are Up – Make Up Your Minds Already

Now Old Spice’s Sales Are Up – Make Up Your Minds Already

Last week there were reports that the Old Spice viral marketing campaign was a failure because sales had dropped 7%.  I called shenanigans on that conclusion in a post you can read here. Now this week there's a rash of stories about how the Old ...

Kid Upset After Zoo Visit Going Viral, Should Be Made Zoo Spokesperson

Kid Upset After Zoo Visit Going Viral, Should Be Made Zoo Spokesperson

We tend to write about video marketing, news, and tips.  But every now and then it's good to take a short break and just enjoy a fun video.  And last night I stumbled upon a video that I just had to share.  It had 8,000 ...

Viral Video Nostradamus - Bieber, Bears, and Actors - Will These Videos Go Viral?

It's time again for another round of Viral Video Nostradamus, where I act like I can predict which brand new viral offerings will actually get popular.  There are several sites now that are attempting to play the role of viral soothsayer, from Bitly.tv to the ...

Viral Video Lessons Round Up: Parodies, Pranks, and Fortunate Timing

I had to take last week off from the Viral Video Round Up series, because I was working on a pretty cool interview I hope to be able to share with you soon.  But this week we're back, with another week that's just filled to ...

Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz?

Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz?

The social media marketing efforts of the Old Spice Man are still reverberating throughout the Internet.  You might say he's a media darling, right?  But there are some whispers out there that suggest the commercials have not been all that effective, despite their massive reach.  ...

PopScreen Unveils Viral Video Prediction Tool To The Public, Sort Of

PopScreen has officially launched their viral video prediction tool, which they're calling "On Our Radar.”  You may remember we wrote about this new feature back in June when we were afforded a sneak peak (thanks again, PopScreen!).  Well, now it's out in the wild for ...

What Does A Viral Video Cost and How Do You Make One?

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is ...

Viral Video Marketing With Dilbert

You know your computer technology-focused industry is uber-popular when it makes the frames of Dilbert. And so, we now have proof that viral is the way to go. Right Dogbert? In the strip published yesterday, Dilbert is asked to approve a viral video marketing project.

Old Spice Man Takes All Internet Marketers To School

If you were browsing YouTube yesterday, you probably noticed some lag.  You might have even noticed some scary-looking (and Google-branded) 503 errors like I did.  Well, YouTube has officially acknowledged the issue and says they're working on it.  They didn't say what it was, of ...

Viral Video Lessons Round Up - Yoda, Street Art and Wheat Thins

This weekly Viral Video Round Up series is intended to accomplish a few different tasks:  point out viral successes, reverse engineer them to ascertain what elements helped push them over the top, and have a little fun.  I feel very confident that this week's edition ...

Viral Video Round Up - Humble Stars, At-Ats, and Rapping Monkeys

Welcome back to our weekly Viral Video Round Up series, where I pick some of my favorite viral videos from the past week or so and attempt to figure out what it is that made them so popular.  The hope is that we can, as ...

OK Go Vs. Animal - Too Much Awesomeness In One Video

So the Webby Awards were a week or so ago, and two of my favorite viral video creators faced off in an epic staring contest.  OK Go versus Animal from the Muppets.  Two of the top creators of viral smash hits in a staring contest—the ...