Viral Video Marketing

Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.

Viral Video Lessons Round Up - Wordplay, Time-Lapse, and Rare Storms

Viral Video Lessons Round Up   Wordplay, Time Lapse, and Rare Storms

Welcome to another Viral Video Lessons Round Up.  It's our attempt to have some fun by watching some of the week's biggest viral hits.  But we also attempt to learn something.  By reverse-engineering these clips—analyzing them to see if we can determine why they got ...

This Week’s Best YouTube Ad Campaign: Samsung’s “Catchy Dance” Is Viral Catnip

This Week’s Best YouTube Ad Campaign:  Samsung’s “Catchy Dance” Is Viral Catnip

One of my favorite things about online video is that it's a relatively level playing field.  Amateur individuals, independent artists, and major brands all have the same access to affordable equipment, free video portals, and social networking services.  For every cute dancing baby from a ...

Merton Demonstrates Qualities That Breed Long-Term Viral Success

Merton Demonstrates Qualities That Breed Long Term Viral Success

Change or die. It's a mantra I'm sure many of us have heard before.  If you refuse to adapt to changes in your surroundings, your community, or your industry… you'll fall behind the competition.  Nowhere is this more true than in the world of viral ...

Viral Video Lessons Round Up: Spoilers, Ham, and Passionate Speeches

Viral Video Lessons Round Up: Spoilers, Ham, and Passionate Speeches

Every Friday I like to use this column to share some of the best recent viral video hits.  With each example, we take a shot at breaking it down to try and figure out what made it so popular.  While viral success is an enigma—and ...

Viral Video Lessons Round Up - Rockets, Collaborations, and Camera Glitches

Viral Video Lessons Round Up   Rockets, Collaborations, and Camera Glitches

Every Friday I like to share some of the week's biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share ...

This Week's Best YouTube Ad Campaign: Tipp-Ex Impresses With Custom Interactive YouTube Video

This Weeks Best YouTube Ad Campaign: Tipp Ex Impresses With Custom Interactive YouTube Video

I love writing about "outside-the-box" YouTube videos.  Anytime a brand can push the boundaries of what's possibly on YouTube while also exuding humor and creativity, I take notice.  You might remember me pointing out such ads for Google Chrome or the film The Expendables.   And ...

Have Patience, Viral Video Success Doesn't Always Happen On Our Timetable

Have Patience, Viral Video Success Doesnt Always Happen On Our Timetable

If you're anything like most of the video creators and marketing consultants I've met, you probably have a tendency to hope for big things from your latest viral offering almost as soon as you've uploaded.  You might even refresh the page regularly throughout the first ...

Viral Video vs. Episodic Video - Are They Mutually Exclusive?

Viral Video vs. Episodic Video   Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece ...

Viral Video Lessons Round Up - Shocking Footage, Video Game Predictions, and Phone Calls

Viral Video Lessons Round Up   Shocking Footage, Video Game Predictions, and Phone Calls

Welcome back to another Viral Video Lessons Round Up, where we attempt to pick a few of the week's hottest viral hits and figure out why people enjoyed them so much.  The hope is that by pulling this success stories apart to see what makes ...

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Hot on the heels of our article about the highest-earning YouTube stars comes this story from NPR about Antoine Dodson.  Antoine Dodson, if you live in a cave, is the guy from Huntsville, Alabama, that has surged to fame via an interview with the local ...

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

If you're having trouble settling on a topic, theme, or genre for your next viral video masterpiece… consider getting vulgar.  Seriously… it's all the rage.  Everyone's doing it.  In just the past week we've seen two of the biggest viral hits of the entire year ...

Jamba Juice Attacks McDonald's With Cheeseburger Smoothie Viral Video

Jamba Juice Attacks McDonalds With Cheeseburger Smoothie Viral Video

Want a cheeseburger, but too lazy to chew it? Why not go for Jamba Juice's new Cheeseburger Chill Smoothie? Of course Jamba Juice isn't actually offering a cheeseburger smoothie, but it is a creative way to attack certain fast food chains (McDonald's McCafe) that are ...

Viral Video Lessons Round Up - Scares, Cartoon Cats, and Jet Blue Jokes

Viral Video Lessons Round Up   Scares, Cartoon Cats, and Jet Blue Jokes

Each week I keep a running list of great viral videos I stumble upon, which I then use as the basis for this weekly column.  This week's list is the longest yet—in almost a year of doing this—with nearly 20 videos that are deserving of ...

Viral Video Lessons Round Up - Sharks, Treadmills, and Ambidextrous Art

Viral Video Lessons Round Up   Sharks, Treadmills, and Ambidextrous Art

It's Friday again (that was fast) and time to talk about the week's biggest viral video hits.  As usual, there are more great examples of success stories than I have room for in this column.  I've narrowed the list down to three great videos for ...

Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song

Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song

I've wanted to interview Merton ever since his first Piano Improv Chatroulette video went supernova.  Of course, everyone else wants to interview the viral star as well.  The guy's probably had a hundred media requests a month since then.