Viral Video Marketing

Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.

Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times

Celebrity Endorsements In Viral Video Ads Fall Short?  Calling BS On The New York Times

Sigh.  Another day, another huge exaggeration by the media to a small data sample.  This time, it's the New York Times.  And I guess they have to sell papers, so I understand a certain amount of sensationalism.  But I think this goes a little far.

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's ...

The Week's Best Viral Videos & Marketing Lessons - 12/17/2010

The Weeks Best Viral Videos & Marketing Lessons   12/17/2010

Every Friday I try to round up some of what I consider to be the best viral video successes of the week to share with you.  Some of you will watch for fun--for a nice end-of-the-week entertainment break before diving back into the workload.  Some ...

Interview with Tim Nordwind of OK Go - Band, Videographers or Transmedia Geniuses? - Part I

Interview with Tim Nordwind of OK Go   Band, Videographers or Transmedia Geniuses?   Part I

I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go (Part 2 Here). Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim ...

The Year's Top 10 Most-Watched YouTube Videos & Viral Clips

The Years Top 10 Most Watched YouTube Videos & Viral Clips

Last week we talked about Google's Zeitgeist presentation, which details the 2010 year in search behavior around the world, and now little brother is getting in on the year-end action.  YouTube has released a report on the most-watched videos of the year, and it's quite ...

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

Every Friday I try to pick a few of what I think are the best viral video successes of the week.  While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we ...

State of Massachusetts Launches Ill-Conceived Tourism Campaign On YouTube

State of Massachusetts Launches Ill Conceived Tourism Campaign On YouTube

It's articles like this one that give me the reputation of being a big meanie.  But while I want to applaud any company, organization, or municipality that embraces online video, I still feel a duty to point out the more dismal efforts in the hopes ...

My New Favorite Way To Destroy Cherished Tech Gadgets & Give The iPad A Camera

My New Favorite Way To Destroy Cherished Tech Gadgets & Give The iPad A Camera

For the longest time, Blendtec has been my favorite among the many ways popular tech gadgets can be destroyed.  At the beginning of their videos, there is a shiny new beloved piece of electronics, such as an iSomething or a Droid Something.  But then, 60 ...

Best Online Video Ad Campaign: Logitech Revue Plays The Kevin Bacon Game

Best Online Video Ad Campaign: Logitech Revue Plays The Kevin Bacon Game

Google seems pretty intent on pursuing this Google TV thing, despite the television networks' initial skepticism.  There's just too much evidence that consumers want technology that helps blur the lines between broadcast TV and online video--and Google TV helps provide that.  And now they're getting ...

The Week's Best Viral Videos & Marketing Lessons - 12/03/2010

The Weeks Best Viral Videos & Marketing Lessons   12/03/2010

Every Friday we try to find some of the best viral videos making the rounds and give you a look.  And after taking last week off from this column for Thanksgiving, I'm overwhelmed with videos to choose from.  As usual, I have some thoughts about ...

T-Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad

T Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad

When we interviewed Merton in song a few months back, one of the things I asked him about was his plans for the future.  With Chatroulette on the decline in terms of traffic and popularity, how would the improv piano singer evolve?  His plan was ...

The Week's Best Viral Videos & Marketing Lessons - 11/19/2010

The Weeks Best Viral Videos & Marketing Lessons   11/19/2010

Every week I try to keep track of as many of the viral video hits that emerge as possible--I know, I know... it's a tough job, but someone's got to do it.  And while I do love watching online videos, there are reasons beyond entertainment ...

Best Online Video Ad Campaign - EZ Grill Heats Up The Smartphone War

Best Online Video Ad Campaign   EZ Grill Heats Up The Smartphone War

I've long held up BlendTec as a shining example of viral video advertising done right.  With their "Will It Blend" series of videos—where their industrial-strength blenders create dust from things like golf balls, iPhones, or glow sticks—they've entertained millions while simultaneously showing off the actual ...

The Week's Best Viral Videos & Video Marketing Lessons - 11/12/2010

The Weeks Best Viral Videos & Video Marketing Lessons   11/12/2010

There are always great new videos being created and uploaded. It's probably one of the best things about the world of video… it's always changing, evolving, and growing.  Every week we try to pick a few  to share with you that really stood out—a few ...

OK Go Takes "Think Outside The Box" To Ridiculous Heights With Last Leaf

OK Go Takes "Think Outside The Box" To Ridiculous Heights With Last Leaf

Pop quiz:  How many viral video creators are so good at what they do, and so popular, that every single video release garners widespread media attention and goes viral?  Answer:  I can only think of one, and it's the band OK Go. Every time OK ...