Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.
Old Milwaukee Beer and Funny Or Die put Will Ferrell in a 30-second ad during the Super Bowl, only to seen in the North Platte, Nebraska market. No doubt, the move was made to buy a cheaper Super Bowl ad. But the unusual nature of the ad and Will Ferrell's involvement easily turned it into ...
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only some of them were Super Bowl related. We have angry ...
Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world. Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is ...
When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it's even more popular than I thought--and far more popular ...
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more publicity for the ad--which went on to be voted one ...
20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3. And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, "found footage," very much like Cloverfield ...
After YouTube's latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what's new. If you did, you might have come across some of the selections in this week's round up of the best viral videos. Most are probably worth watching again, but I'm ...
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.
So apart from the great content what has led to the success of Old Spice's marketing plan?
We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the game, and release their "Super Bowl commercial" online by themselves. ...
It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web traffic will be video. But something else happened this week ...
Just a quick post to share something I think a lot of you will enjoy. From time to time I come across online video ads that are just too clever to not share. This is one of those times, with one of the most creative ads I've seen in ages. It's from LG, and it ...
Someday soon, a brand or company is going to accomplish something incredible. It could be a cure for some nasty disease, or a generous donation to a cause or charity... or the next great invention. That company will film it to help prove and commemorate the occasion, but it won't matter. We won't believe it. ...
The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers that captured viewers' attention, some branded social video campaigns, a ...
Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own list of the year's best videos. There aren't any rules ...
