Viral Video Marketing – Learn tips on marketing your videos so that they can have a better chance of going viral. Read about successful and effective viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.
It’s time again for another Viral Round Up (it’s actually a day or so past the time for another Viral Round Up, and I’m hoping you’ll forgive my tardiness).
As usual, the past week offers us several examples of viral success—some intentional, some accidental, and all holding valuable lessons for us video marketers. Let’s dig in.
Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures). The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral. Learning from those who succeeded before us is the surest way to find our own success.
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.
I’m a bit of a viral video nerd. I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun: trying to figure out what makes one work where another fails. It’s a very inexact science.
This week I want to look at three viral video stories—case studies, if you will.
In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September. Part of his reasoning had to do with YouTube:
“Now the reason I don’t allow filming is because usually the films end up on YouTube in a compromising position.”
Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.
I operate mainly out of the Nashville area (with a good deal more traveling than I’d prefer). I also consult full-time with Nashville-area businesses on their websites, search engine marketing, and viral marketing. It’s pretty rare for me to come across a local example of even mediocre viral marketing, much less outstanding viral marketing.
A little video of a wedding entrance made a huge splash a couple weeks ago. You probably saw it. If not, you almost definitely heard about it. For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in various hip hop dance styles to a Chris Brown song named “Forever.” They were all pretty good dancers, too, except for one or two poor souls in the group.
The words ‘viral video’ have become synonymous, mostly incorrectly, with increasing brand awareness, online marketing and online video advertising. Yes, viral video can do all of that, but there might be a better way for you and your company to get the word out instead of the shotgun approach of a viral video.
Today at ReelSEO, we offer the following guest post authored by Sarah Wood of Unruly Media. Unruly Media is a viral video seeding specialist that works with huge global brands and agencies (Nike, Pepsi, MTV, Sony Pictures, and many others) to harness and engage the social web; so trust us, this is good stuff.
The focus below is specifically on tips for *viral* success of videos – how to produce and distribute a video that will get people talking about and sharing the content. In other words, these are suggestions for how to get your video *shared* in the viral sence. For this reason, the focus is split pretty evenly between content creation and distribution. Ok, here we go, direct from Sarah;
“Viral Video Genius” Nalts, well known in the online video world as one of YouTube’s most prolific viral video creators and YouTube comedians, led two separate lives until last week, when the two worlds recently collided and he was outed as a Consumer Product Director at Merck, where he marketed Propecia. Kevin Nalty had kept his day job private from his viral video fame offering only a vague reference in his online bio that he was a “Consumer Product Director at a Fortune 100 company.”
