Viral Video Marketing and Online Video:

Viral Video Marketing – Learn tips on marketing your videos so that they can have a better chance of going viral. Read about successful and effective viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.

Viral Video vs. Episodic Video – Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it’s the kind of thing I have to weigh in on.  In a piece entitled, “There, I said it: Screw Viral Videos,” Jim argues that the pursuit of viral success is dragging down the whole industry

Viral Video Lessons Round Up – Shocking Footage, Video Game Predictions, & Phone Calls

Welcome back to another Viral Video Lessons Round Up, where we attempt to pick a few of the week’s hottest viral hits and figure out why people enjoyed them so much.  The hope is that by pulling this success stories apart to see what makes them tick, we’ll learn a bit more about this constantly-changing viral landscape… and perhaps help our own future videos go viral as well.

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Hot on the heels of our article about the highest-earning YouTube stars comes this story from NPR about Antoine Dodson.  Antoine Dodson, if you live in a cave, is the guy from Huntsville, Alabama, that has surged to fame via an interview with the local news.  After a break-in and attempted assault of his sister, Dodson—who had helped fight off the attacker—gave an interview with some memorable quotes. 

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

If you’re having trouble settling on a topic, theme, or genre for your next viral video masterpiece… consider getting vulgar.  Seriously… it’s all the rage.  Everyone’s doing it.  In just the past week we’ve seen two of the biggest viral hits of the entire year released, and both are leveraging extreme vulgarity for their rise to popularity.

Jamba Juice Attacks McDonald’s With Cheeseburger Smoothie Viral Video

Want a cheeseburger, but too lazy to chew it? Why not go for Jamba Juice’s new Cheeseburger Chill Smoothie? Of course Jamba Juice isn’t actually offering a cheeseburger smoothie, but it is a creative way to attack certain fast food chains (McDonald’s McCafe) that are getting into the smoothie business – using viral video.

Viral Video Lessons Round Up – Scares, Cartoon Cats, & Jet Blue Jokes

Each week I keep a running list of great viral videos I stumble upon, which I then use as the basis for this weekly column.  This week’s list is the longest yet—in almost a year of doing this—with nearly 20 videos that are deserving of mention and further study.  Needless to say, I had a hard time choosing, because there are many great lessons for us to learn from the videos that succeeded in going viral this week.

Viral Video Lessons Round Up – Sharks, Treadmills, & Ambidextrous Art

It’s Friday again (that was fast) and time to talk about the week’s biggest viral video hits.  As usual, there are more great examples of success stories than I have room for in this column.  I’ve narrowed the list down to three great videos for this week’s discussion, and a handful of other great clips to toss into the Honorable Mention section.As usual, we’re seeing a lot of repeat “offenders” among out common viral ingredients.

Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song

I’ve wanted to interview Merton ever since his first Piano Improv Chatroulette video went supernova.  Of course, everyone else wants to interview the viral star as well.  The guy’s probably had a hundred media requests a month since then.

Going Viral For The Wrong Reasons

Sometimes a video goes viral for all the wrong reasons.  Maybe it was intended for a smaller audience.  Maybe it’s embarrassing to someone, like the infamous Star Wars Kid clip.  And sometimes a video goes viral because the audience thinks it’s bad while trying to be good.

Viral Video Lessons Round Up – Cats, Big Cats, & Video Game Songs

It’s Friday, which means I’ve got another batch of viral success stories to share with you from the week.  As usual, there are far more great videos to learn from than I have room for in this column.  But we’ve chosen some gems, and hopefully we can break them apart and analyze them to find the catalyst ingredients that helped propel these videos to popularity. 

Viral Video Lessons Round Up: Hip Weddings, Stop Motion Jeans, & Soccer Celebrations

It’s Friday, and that means it’s time for another Viral Video Marketing Round Up. This week we saw some truly exceptional viral stories, and I’m looking forward to discussing them and breaking down what helped them get so popular. Without further ado, let’s begin:

Now Old Spice’s Sales Are Up – Make Up Your Minds Already

Last week there were reports that the Old Spice viral marketing campaign was a failure because sales had dropped 7%.  I called shenanigans on that conclusion in a post you can read here. Now this week there’s a rash of stories about how the Old Spice campaign is a success because it has increased sales.  Here we go again.