Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Join BuzzFeed, OgilvyOne, and Tubular Labs at ReelSummit 2014 reel tubular buzzfeed ogilvy 260x170

Join BuzzFeed, OgilvyOne, and Tubular Labs at ReelSummit 2014

The list of speakers for the 2014 Reel Video Summit just keeps getting bigger, and we are delighted to announce that Buzzfeed, OgilvyOne, and Tubular Labs will be joining us at the July 24th-25th event in San Francisco. #ReelSummit is going to be THE must-attend event for marketers, storytellers, brands and retailers who are serious about online video.
5 Ways Vimeo Beats YouTube for Video Marketing Creators Tip 145 5 Ways Vimeo is Better than YouTube for your Business 260x170

5 Ways Vimeo Beats YouTube for Video Marketing

In this week's Creator's Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that's not always the case. It really comes down to what is important to you, and what you are trying to accomplish.
Best Branded Vines of the Week: 4th June 2014   coca cola vine 260x170

Best Branded Vines of the Week: 4th June 2014

In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite's cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.
5 Best Branded Instagram Videos of the Week: 3rd June 2014 target instagram video 260x170

5 Best Branded Instagram Videos of the Week: 3rd June 2014

Oreo celebrates World Milk Day, Target takes us on a road trip, Jack in the Box wants to feed us from sunrise to sunset, and Veuve Clicquot shows us a taste of the high life. Welcome to the best Instagram Videos of the past 7 days.
6 Food & Drink Brands Dominating Instagram Video Right Now starbucks 260x170

6 Food & Drink Brands Dominating Instagram Video Right Now

There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.
5 Best Branded Vines of the Week 29th May 2014 best branded vines 260x170

5 Best Branded Vines of the Week 29th May 2014

Ford recreates the jump scene from 'Gone in 60 Seconds' - in 6 seconds, Subway makes its case for the cucumber, Intel shows us how we can never quite escape the internet, The Home Depot go potted-plant mad, and Sony do something amazing with the HandyCam. Welcome to our best branded Vines of the week.
Trending Videos Tools: Use Them to Create Smarter Content trending tools for video content ideas 260x170

Trending Videos Tools: Use Them to Create Smarter Content

Creating consistent, interesting, and relevant video content can be a daunting task, particularly if you are relying on that content to drive sales or other types of conversion. Luckily there are some fantastic, free tools on the market that can help you identify trending topics to give you plenty of ideas.
8 Best Branded Instagram Videos of the Week: 26th May 2014  mtv instagram video 260x170

8 Best Branded Instagram Videos of the Week: 26th May 2014

MTV celebrates the celeb wedding of the year, Jack in the Box dares us to eat its mouth-burning burger, and Cornetto and Coca-Cola play hide-and-seek, although not with each other. Watch these, and other, best Instagram videos of the past 7 days.
4 Car Brands Who Are Driving Instagram Video Success mini instagram video1 260x170

4 Car Brands Who Are Driving Instagram Video Success

There are a number of car manufacturing brands who are using Instagram to connect with their audience via original, or repurposed, 15-second video content. We look at four of them, Mini, BMW, Toyota, and Mercedes-Benz, who are using the social platform in a creative way.
Whats the Optimal Length for Your Tutorial Video? Shorter Than You Think optimal length tutorial video 260x170

What's the Optimal Length for Your Tutorial Video? Shorter Than You Think

“How long should my video be?” The real question really ought to be “How short should my video be?” Videos are very accessible, and lend themselves to being shared, but unlike display ads, and images it’s up to our audience whether they will click play and choose to watch them or not. So make it easier for them to make that choice.
186 Million Americans Watched an Online Video Last Month online video metrics comscore april 2014 260x170

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
5 Best Branded Vines of the Week: 21st May 2014 home depot best branded vine 260x170

5 Best Branded Vines of the Week: 21st May 2014

In our pick of the best branded Vines of the week, Sony confirms the price of the much-awaited a7S camera, The Home Depot takes us through a Rube Goldberg style journey from seed to plant, American Apparel shows us behind the scenes in L.A., and Hewlett Packard takes a trip to the beach.
8 Best Branded Instagram Videos of the Week: 19th May 2014 mini instagram marketing 260x170

8 Best Branded Instagram Videos of the Week: 19th May 2014

It's the fast-food brands that have created some of the best branded Instagram videos of the past seven days, including a Godzilla tie-in from KFC, and a sneak peek into the tray games that people play with Burger King fries. There's also content from GoPro, Mini, Jack in the Box, and NatGeo.
How to Make YouTube Collaborations Actually Work for Brands youtube brand collaborations 260x170

How to Make YouTube Collaborations Actually Work for Brands

Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. "Collabs", as they are more commonly known, is a cross-over appearance on someone else's YouTube channel, and is unquestionably an effective tool for all concerned, including viewers.
How To Measure The Success of Your Video Campaign Creators Tip 142 How To Measure your Videos Key Success Metrics 260x170

How To Measure The Success of Your Video Campaign

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week's Creator's Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives.