Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

YouTube Networks Get Their First Tabloid Story & It's Getting Ugly - Ray William Johnson vs. Maker Studios

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In October, Ray William Johnson left Maker Studios and tried to announce this in one of his videos in as nice a way as possible.  Unfortunately, there's no right way to say "Maker Studios and I are not together anymore," without people wondering, "What happened?" ...

How to Drive Traffic Between Your Videos on YouTube [Creator's Tip #68]

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For this week's Creator's Tip, I provide some advice in the form of answers to a few common questions we've received from our audience of viewers on YouTube including: ways to make a living and build a career as a niche expert as well as ...

YouTube Re-Launches NextUp Competition in US: YouTube Focuses on Collaboration

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If there is another focus in the upcoming year for YouTube, it appears to be collaboration between two or more channels.  Tucked into a chapter of the YouTube Creator Playbook as a good idea for building an audience, collaboration has also come up recently as ...

What B2B Videos Can Learn from What Goes Viral

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First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable. They achieve their effect by ...

The Top 10 Viral Charity Video Campaigns of 2012

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It's that time of year when we start seeing lists of the top everything from everywhere, and Visible Measures has just announced their top 10 most viral charity campaigns of 2012.  In the year that is clearly PSY's as far as viral video extravaganzas, it's ...

YouTube Shoppable Video Ads Spotted: Will They Sell Product or Just Annoy?

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Shortly after the announcement that YouTube would be offering merch annotations and associated website annotations, another salvo was being fired for a test just in time for the holiday shopping season.  There are currently videos in which a viewer may click on a somewhat unobtrusive ...

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More... [Reel Web #68]

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On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Creator's Hub, new YouTube annotation functionality that lets you link your videos to your own website, and additional foreign language ...

Should You Disclose Your Real Identity on YouTube? Pros, Cons, and Tips

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Google and YouTube have been pushing their users harder for full identity disclosure, but do you really know what you stand to gain, and lose? Before you commit to giving out your real identity across your YouTube and Google+ accounts, weigh the pros versus the cons with this list I’ve put together, and then decide for yourself if it’s really in your best interest, not just Google’s.

'KONY 2012' Overtakes Major Brands with Most-Viral Social Video of 2012

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The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony ...

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

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The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

YouTube Officially Launches Associated Website Link Annotations - Link Directly to Your Site

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Not long ago, YouTube announced they would be launching associated website annotations.  The program has only been in pilot mode for the last few weeks, but now it's totally here.  Partners in good standing who declare their YouTube channels the official representation of their brand ...

Even Hulu and Comedy Central Have a YouTube Channel: Here's Why

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I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?” Many of these people were ...

Video in Email Doubles CTR for Ragan Communications [Case Study]

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Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...

YouTube Unleashes Original Channels Initiative in Japan

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YouTube has launched original channels in Japan, according to the YouTube Japan Blog (you'll need Google Translate, and then you'll need to sort of be able to translate what Google translate says).  Apparently, YouTube has struck a deal with 13 different producers, including established channels ...

YouTube Opens Production Studio Space in Los Angeles for Creators

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Back in July, YouTube opened up a creator space in London.  What the space offers is a place where creators can collaborate with other partners, learn new things, have access to high-quality equipment and studios.  Today, they are announcing a new space in Los Angeles, ...

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