Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.

8 Best Instagram Videos of the Week: 17th June 2014

8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called “Hero, Hub, Hygiene”, which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Fan Made Video Game Content Crushing Brands on YouTube by 19 to 1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!

5 Essential Steps to Boost Your Viral Video Marketing Strategy

5 Essential Steps to Boost Your Viral Video Marketing Strategy

The process of creating a successful branded video, one that has the potential to go viral, doesn’t have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your video. We give you five essential tips to boost your video marketing strategy.

How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

As a video marketer, that might entail creating some email marketing that includes video content. On today’s Creator’s Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.

Best Vines of the Week: 12th June 2014

Best Vines of the Week: 12th June 2014

Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week’s round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.

World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

On this week’s ReelSEO Tubetalk podcast we discuss the type of ad formats for AdWords for Video, also known as TrueView advertising. We also tell you how you can get an email notification when a YouTube channel releases a new video, and we contemplate the pros and cons of YouTube vs Vimeo for business videos.

5 Best Instagram Videos of the Week: 10th June 2014

5 Best Instagram Videos of the Week: 10th June 2014

Burger King adds a little extra to the dating process, Coca-Cola ushers in the summer with a familiar sound, Mercedes-Benz drives it fans wild, and Virgin America gets caught in the act. Watch these, and other, best Instagram videos of the past 7 days.

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