Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Orbitz Shows Power of Video Marketing for Travel with New Original Series, I Love New York

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Maybe you want to go to New York sometime, and maybe you want to avoid the big city for a change.  But what could possibly be so great about New York State?  It's the city you want to see, right?  Well, that might be so ...

The Berklee College of Music YouTube Marketing Story

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Berkleemusic is an online music school that is part of the Berklee College of Music.  Hailing from Boston, their online college been around for 10 years or so, and they are the world's largest online music school, teaching 30,000 students in over 130 countries.  They ...

10 Lessons Learned from 2012's Most-Popular Videos

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Being that it is the first week of the new year, I thought it would be worthwhile for us to take a moment and reflect upon some of the lessons learned in 2012. So, for today's Creator's tip episode, I spent some time reviewing the top ...

To Make Brands Unignorable - John St. Videos Ignore the Status Quo

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Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, ...

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

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Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown just a few years ago have become established as major video programming brands with thousands of network channel partners and billions of cumulative ...

Video: Old Computer Parts Have FUN with 'We Are Young' Remix

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Finding something already popular and creating something all your own with it can be a great way to hit it big on YouTube.  In the past couple of years, we've seen some of the top YouTube videos like Karmin's version of Chris Brown's "Look At ...

Crowdfunding Pitch Videos That Shine: Indiegogo's Best for 2012

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Getting money from a crowd-funding site requires the same type of effort it takes to make great videos.  You need an idea that attracts great interest, and you need to be able to spread the word using the various media outlets at your disposal.  If ...

YouTube Declares War on Black Hatters as Fake Views Start to Vanish

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YouTube is apparently cracking down on fake views, or black hat view inflation, as forums lit up from users wondering why their accounts were being hit by a "Violation of TOU #4 Section H" disclaimer.  Views started disappearing from the bottom line, and The Daily ...

Significant Changes in Video Marketing Aren’t the End of the World

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If you look back at the world of video marketing over the past year, you can see that a lot has changed. But change doesn’t mean it’s the end of the world as we knew it. Consider this: The sun rose and set on Dec. ...

Hands-on Review of YouTube's Capture App Features, Benefits and Limitations [Creator's Tip #70]

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As you should be aware, YouTube released a brand new, free iOS app this past week called YouTube Capture.  Essentially, Capture is an app that works outside of using Apple's own Camera app for the purposes of shooting videos, basic editing, and uploading and sharing ...

The Top 10 Most Watched YouTube Videos of 2012

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This was the year regular videos went something north of viral.  PSY's "Gangnam Style," for instance, pulled in so many views it would have beat all 10 of last year's top 10 videos combined, and it's not even close.   It's certainly the top dog ...

YouTube Capture, Custom Social Notifications, NextUp Contest, & More... [The Reel Web #70]

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Today's Reel Web episode is focused entirely on YouTube news and updates from the past week.  While we certainly love the fact that YouTube is rapidly evolving, it sure would be nice if they'd take a week off so that we could digest all that's ...

How to Optimize For The New YouTube Design [Creator's Tip #69]

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As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's ...

The New YouTube Looks Nice, Search Experience Suffers

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The new YouTube was launched for everyone last week, and as usual, the changes were met with typical hatred, at least that's what I saw.  Honestly, I'm the type of guy who, as long as I can watch videos for free like always, I could really ...

YouTube's Top 20 Most Watched Video Ads of the Year

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The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as ...

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