Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Videos Ads: Top Shared Global Brands of February 2014

Videos Ads: Top Shared Global Brands of February 2014

Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It's no surprise that 'Puppy Love' was the most popular single ad for Budweiser, marking its second month in a row in the chart.

Video Content Marketing: 4 Tips to Enhance Production Value

Video Content Marketing: 4 Tips to Enhance Production Value

Creating and producing video in the past was very time consuming and expensive. Fast forward to today and everyone carries HD camcorder in their pocket. Here are 4 very simple tips for creating quick and simple videos for your content marketing strategy without spending a lot of money.

Squarespace Unveils $40 Million Online Marketing Campaign‏

Squarespace Unveils $40 Million Online Marketing Campaign‏

Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.

8 Tips for Writing Effective Video Marketing Scripts [Creator's Tip 130]

8 Tips for Writing Effective Video Marketing Scripts [Creators Tip 130]

Marketing videos are a very powerful vehicle for promoting your brand, service or product. But, a poorly constructed and delivered script could ruin all of your hard work. Read our top tips for getting marketing videos right, every time.

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

Throwback Thursday: When Mentos and Diet Coke Went Viral

Throwback Thursday: When Mentos and Diet Coke Went Viral

For Throwback Thursday we take a look at Eepybird, who combined Diet Coke and Mentos and created the first earned-media viral video. And by viral, we mean VIRAL, over YouTube, Revver, Vimeo, Google Video (pre-YouTube) and on TV. Ahhhh, the memories.

7 Best Branded Instagram Videos of the Week: 12th February 2014

7 Best Branded Instagram Videos of the Week: 12th February 2014

Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook's 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren's Polo Bear got his own Winter Olympics kit. Welcome to the best of the week's branded Instagram videos.

TV-like Metrics Hit Display Ads with Google/comScore Deal

TV like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

Due to its sheer size and popularity, YouTube has always commanded the lion’s share of the attention and buzz when it comes to video marketing. However, it’s important to look beyond YouTube and consider additional video distribution networks,

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

On this week's Creator's Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect.

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