Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

9 Best Branded Instagram Videos of the Week: 29th April 2014

9 Best Branded Instagram Videos of the Week: 29th April 2014

NatGeo, GoPro and NBA are among the most successful brands on Instagram Video when it comes to likes and engagement. We take a look at the videos that have been the most successful for them in the last 7 days, as well as our own picks of the best short-form video content.

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Getting wood for a cause, who'd have thought it was a real thing! Well from some marketing geniuses comes a spurt of fresh air as they tied video viewing to tree planting for Arbor Day. Did the campaign get a rise out of its members? If you've read ahead, or get my meaning, you already know that was the whole point of the exercise. Well done marketers, millions salute you.

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

6 Best Branded Vines of the Week: 23rd April 2014

6 Best Branded Vines of the Week: 23rd April 2014

The best Vines of the last 7 days include a trip around San Francisco in a teeny little Ford Mustang, a Peeps/Carb overload from Dunkin Donuts, a handy DIY tip from Lowes, delivery van adventures from eBay, and a lesson in recycling from Hewlett-Packard.

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

While many content owners throw piles of take down notices at YouTube users who upload clips of their content, FremantleMedia takes a different tact and sees a monetization opportunity instead. So they leave the clips up, for the most part, and use it all to generate revenue. It makes sense given that their parent company also owns a massive YouTube MCN.

Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

Facebook Video Plays Up 785% Year over year, Over inflated Due to Auto play?

785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out.

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?

Super-hero Video Marketing: Join Spider-Man for Google+ Shoppable Hangout

Super hero Video Marketing: Join Spider Man for Google+ Shoppable Hangout

The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.

5 Best Branded Instagram Videos of the Week: 19th April 2014

5 Best Branded Instagram Videos of the Week: 19th April 2014

That classic little car, the Mini, shows off its seductive side, Target and M&S go Easter mad, Oreo get inventive, and Tiffany tempts us with a very lovely piece of jewelry. Welcome to the best Instagram Videos of the past 7 days.

Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury's own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.

Three Big Reasons Why Every Brand Needs an 'About Us' Video

Three Big Reasons Why Every Brand Needs an About Us Video

While many companies understand the value of traditional video content, like a sales and marketing video, or a training video, they are just now starting to realize the incredible value of an 'About Us' video. The great thing about an 'About Us' video is that it’s so versatile; it can be used for marketing and branding, as well as recruiting and educating

5 Best Branded Vines of the Week: 16th April 2014

5 Best Branded Vines of the Week: 16th April 2014

The best Vines of the last 7 days include the new Samsung Galaxy S5 terrorizing London (in a good way), Home Depot gearing up for the start of the DIY season, Children in Need at the London marathon, and Marmite taking on Vegemite in the battle of the salty yeast spreads.

New iPad App Radically Simplifies Business Video Creation

New iPad App Radically Simplifies Business Video Creation

There's a new video app on the market for the iPad which makes it very easy to create interactive video experiences by synchronizing presentation slides with live web pages, streaming social media and interactive surveys. We take a look at its features.

5 Best Branded Instagram Videos of the Week: 12th April 2014

5 Best Branded Instagram Videos of the Week: 12th April 2014

Ben & Jerry's captures the joy of its 'Free Cone Day', James Franco smolders around town in Gucci sunglasses, Starbucks gets lost in a cup of tea, and the Mini shows off its dance moves. These and other best Instagram Videos of the past 7 days.

'First Kiss' Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

'First Kiss' has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It's set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it's had.