Video Marketing
Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
Just a quick post to share something I think a lot of you will enjoy. From time to time I come across online video ads that are just too clever to not share. This is one of those times, with one of the most creative ads I've seen in ages. It's from LG, and it ...
Someday soon, a brand or company is going to accomplish something incredible. It could be a cure for some nasty disease, or a generous donation to a cause or charity... or the next great invention. That company will film it to help prove and commemorate the occasion, but it won't matter. We won't believe it. ...
The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers that captured viewers' attention, some branded social video campaigns, a ...
Miss America is doing something a little different this year, and it involves online video. This time, all 53 Miss America contestants have a YouTube video showing off their skills, knowledge, and beauty, and they invite people to vote at the end of them. Voting will count towards selecting the finalists. And, like always, these ...
Over the course of 2012, I'd like to discuss online movie trailers for upcoming major releases. I'd like to see if a high view count translates into a big opening weekend. I'd like to discuss the effectiveness of the trailers online. I'd like to see if the studios are providing extra content online that builds ...
This week in our look at the Reel Web we talk about how mobile viewers are watching our videos longer than desktop views are and how Facebook dominates Twitter in video sharing. Also, we review YouTube's new "Slam" voting feature and what they're doing to start fixing the publishing issue that's all too common for ...
When Common Craft pivoted their business into a educational video subscription service, a bit of a void was left in the universe. You see, Common Craft made the absolute best "explanation videos" around--their "Twitter In Plain English" was featured on Twitter's home page for ages as the service was growing in its early days. But ...
Recently, Slate discussed a trailer for the is-it-or-isnt-it-a-movie Bad Ass. Starring Danny Trejo, the ultra-grizzled character actor from the movie Heat and star of the Robert Rodriguez fake-trailer-turned-movie Machete, Bad Ass had David Haglund debating whether the trailer was real or not, and mentioned that some of the first movie sites to preview the trailer ...
Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own list of the year's best videos. There aren't any rules ...
Throughout the year, we jump on video success that amounts to how many times they are seen. We've covered all the videos from around the world that had the most views, and some that didn't make those lists, and we get the idea that if the video doesn't meet some certain criteria that we can ...
A few weeks ago I got a chance to sit down with the President and Founder of Feed Company, Josh Warner. We talk a bit about how Feed Company began and what they're up to with regard to video seeding, social media, video marketing. Among the things Josh talks about is the importance of video ...
A lot changed in 2011. Of course... a lot stayed the same too. Nielsen's year end numbers chart everything from the top web brands to the top social networks and the top online video destinations. And looking over the lists, there's an awful lot of familiar names. For us here at ReelSEO, it's once again ...
With the Iowa caucuses taking place on Jan. 3, 2012, and the New Hampshire primary being held a week later on Jan. 10, 2012, the Republican presidential candidates can be excused for not focusing on another contest that helped Barack Obama win the presidency of the United States in 2008. No, I’m not talking about ...
I originally intended to skip this column this week, instead replacing it with a year-end "best viral videos" round up that would cover all of the last 52 weeks in hilarious viral action. However, a funny thing happened throughout the week that I should have expected: I kept finding awesome new viral videos that I ...
Lest we Americans forget, YouTube is a global enterprise. We've seen in the past couple of years, but especially this year, how the film industry doesn't rely as much on domestic box office to measure its success anymore. YouTube has been entering new territories and it's important to remember that when we make videos, we ...
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