Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

8 Best Branded Instagram Videos of the Week: 5th May 2014

8 Best Branded Instagram Videos of the Week: 5th May 2014

In our pick of some of the best branded video content on the Instagram platform, Burger King encourages us to throw away our trash, Mini banishes the winter blues, and Coca-Cola goes bad-fashion mad at the Kentucky Derby.

YouTube Brand Marketing: Video Ads are the New Focus Group

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

What Really Goes Into Making a Great Viral Video?

What Really Goes Into Making a Great Viral Video?

Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?

Top 5 Branded Video Campaigns Q1 2014

Top 5 Branded Video Campaigns Q1 2014

Who scored the top spot in the quarter with a single video in the campaign? What brand had two of the top five campaigns and what do half of these videos actually have to do with the brands they represent? Clearly, that is becoming more and more of a moot point as they rack up millions and millions of views each quarter. So what is the "it" that they all have in common? Check out Visible Measure's top 5 branded campaigns of 2014's first quarter.

Branded Videos Total Over 2.4B Views in Q1 2014

Branded Videos Total Over 2.4B Views in Q1 2014

VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won't be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more...inside!

5 Best Branded Vines of the Week: 30th April 2014

5 Best Branded Vines of the Week: 30th April 2014

The best Vines of the last 7 days include a trip around a full-blown fashion show in 6 seconds, a Doritos/Cheetos mash-up that's too hot even for T-Rex, the launch of Samsung's new Kzoom smartphone, and confirmation on how a handy new phone charger can save you from the world's most boring magazine.

Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.

Video Marketing Strategies: The Hard and Soft Call-to-Action

Video Marketing Strategies: The Hard and Soft Call to Action

The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often 'hard wired'. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?

9 Best Branded Instagram Videos of the Week: 29th April 2014

9 Best Branded Instagram Videos of the Week: 29th April 2014

NatGeo, GoPro and NBA are among the most successful brands on Instagram Video when it comes to likes and engagement. We take a look at the videos that have been the most successful for them in the last 7 days, as well as our own picks of the best short-form video content.

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Getting wood for a cause, who'd have thought it was a real thing! Well from some marketing geniuses comes a spurt of fresh air as they tied video viewing to tree planting for Arbor Day. Did the campaign get a rise out of its members? If you've read ahead, or get my meaning, you already know that was the whole point of the exercise. Well done marketers, millions salute you.

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

6 Best Branded Vines of the Week: 23rd April 2014

6 Best Branded Vines of the Week: 23rd April 2014

The best Vines of the last 7 days include a trip around San Francisco in a teeny little Ford Mustang, a Peeps/Carb overload from Dunkin Donuts, a handy DIY tip from Lowes, delivery van adventures from eBay, and a lesson in recycling from Hewlett-Packard.

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

While many content owners throw piles of take down notices at YouTube users who upload clips of their content, FremantleMedia takes a different tact and sees a monetization opportunity instead. So they leave the clips up, for the most part, and use it all to generate revenue. It makes sense given that their parent company also owns a massive YouTube MCN.

Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

Facebook Video Plays Up 785% Year over year, Over inflated Due to Auto play?

785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out.

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?