Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

5 Ways Brands are Using Snapchat for Marketing and Promotion brands snapchat 260x170

5 Ways Brands are Using Snapchat for Marketing and Promotion

Understanding Snapchat, and knowing exactly how to use the platform for video marketing, visibility and brand awareness, can be very challenging. If you are struggling to find success with the app, we show you 5 brands that have figured out what works for them.
The Vimeo Playbook: How to Optimize Content for Vimeo on Demand vimeo 260x170

The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the new Vimeo Playbook which offers some solid advice.
Snapchat: How Ephemeral Video Marketing is Engaging Viewers snapchat video marketing 260x170

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
The Art of Persuasion: 5 Viral Videos You Didnt Know Were Ads viral video ad dumb ways to die 260x170

The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We look at 5 incredibly successful branded videos that you may not have realized were ads.
The Video Marketer’s Playbook for Winning the Super Bowl on YouTube video marketers playbook super bowl video marketing 260x170

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016
The Introverted Video Marketers Guide to Appearing on Camera introverts guide to appearing on video1

The Introverted Video Marketer's Guide to Appearing on Camera

If you have an introverted personality, or are just very shy, appearing in front of a video camera can be a daunting prospect. But don't worry, we have 5 very valuable tips that should make your life on film that little bit easier.
When Does a Parody Video Become a Full on Brand Attack? youtube reputation management 260x170

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?
ReelSEO + Tubular = Fast Forwarding Video Marketing Intelligence reelseo tubular ffwd 260x170

ReelSEO + Tubular = Fast-Forwarding Video Marketing Intelligence

When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute -- versus more than 300 hours/min nowadays.
Doritos Crash the Super Bowl Video Contest Wins the Big Brand Game doritos crash the super bowl 2015 contest 260x170

Doritos 'Crash the Super Bowl' Video Contest Wins the Big Brand Game

The 'Crash the Super Bowl' competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it's the brand behind the contest that really scores a marketing touchdown.