Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Get ready YouTubers for there is yet another change to the site, and to the way you interact with others. The YouTube InBox has gone, replaced with a new feature called “Messaging”. The old InBox is read-only as of next week, although all users will still have the ability to read, and download their old correspondence, if only for a limited time.

Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

We looked at the YouTube footprint of seven luxury men’s watches, and found that like other successful YouTube brands, high rates of social actions correlated highly with community-created videos.

8 Inventive Ways to Promote Your YouTube Channel Offline

8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

How do you change your YouTube Channel name? How do you use the VidIQ Vision “Mass Like” button? How do you use associated website annotations? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .

5 Best Branded Vines of the Week: 18th June 2014

5 Best Branded Vines of the Week: 18th June 2014

Danio yogurt continues its war of terror on other snacks, Lowes shows you how to make the world’s most boring decorating job that much easier, Samsung shows off the Galaxy TabS, and Intel score a hole-in-one. Welcome to the best Vine videos of the week.

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.

8 Best Instagram Videos of the Week: 17th June 2014

8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called “Hero, Hub, Hygiene”, which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Fan Made Video Game Content Crushing Brands on YouTube by 19 to 1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!

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