Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

YouTube Searches Now Part of Google Trends

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Google Trends now has YouTube searches going back to 2008. You want to know when certain topics are trending? Go to Google Trends and enter in some search terms. It's a good way to figure out some tentpoling opportunities, or just spending time analyzing good old-fashioned data.

John Green of Vlogbrothers Talks Ads in New Video

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John Green talks about the various funding for things like YouTube channels and discusses the various problems with all of them, and perhaps coming up with a solution, at least an alternative to the ads vs. paywall argument.

The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers

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An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

Looking Back On The Harlem Shake: Postmortem of a Video Craze

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Ah Harlem Shake, it's been nice knowing you but your time is up and now we await the next video meme to take the world by storm. While we mourn, let's take a look back at some stats and surprises about the Harlem Shake.

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creator's Tip #82]

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YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements. We're here to help.

Does Video with Obvious Fakery Detract From Overall Execution? Pepsi MAX and Jeff Gordon "Test Drive" Ad

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A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank. But does that even matter?

Did the Video 'Elevator Murder Experiment' Work?

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Thinkmodo's "Elevator Murder Experiment" is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie's chances at the box office? I'll be taking a look at past Thinkmodo campaigns and try to find an answer.

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

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It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

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Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.

Internet Reacts To New Domino's Pizza Video Ad, Hilarity Ensues

Domino's Japanese Video Ad

Domino's Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it's getting the exposure that the company needs......

Now We Can All Create Our Own Dancing Pony Remix. Awesome.

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Move over Harlem Shake, Socks the dancing Shetland Pony is set to trounce all comers in every viral video chart for the next few weeks. However, replicating a moonwalking horse isn't so easy for those who like to take a trend and run with it but a new remix tool lets everyone join in the fun.

YouTube's 'Subscribe' Trailer: An Intriguing Part of the New Channel Design

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With everyone able to opt in on the new YouTube channel design, there is one particularly intriguing feature in which content creators should take advantage: the subscribe trailer, which will be visible to only the people who visit the channel page who are not subscribed.

An Inside Job: How Web Video Can Improve Internal Communications

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Video is a great way to communicate your company's message, and the best part is, it can always be accessed later when someone has questions. Here's an overview of how businesses use video internally to best communicate with employees, customers, and colleagues.

New YouTube Channel Design Available for All Users NOW [UPDATE]

youtube onechannel

The new channel design is set to be up by the end of the day. And today is March 7, so be on the lookout for these changes in the next few hours. The new channel design will offer a consistent look over all devices and a few more neat features.

YouTube Introduces 'One Channel': New Design Starts Rolling Out

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YouTube is rolling out the new channel design called One Channel. And it looks like all the partners and businesses of the world now have access to it after the initial test for a few partners in the past month. The new channel design promises a consistent look across all devices, plus a few more bells and whistles.

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