Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video video marketing micro moments 260x170

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.
17 Video Marketing Tips for a Winning Strategy [Free Whitepaper] 17tips cover 260x170

17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

Do you want to keep up with best practice in optimising, distributing, and marketing your video content? At ReelSEO, we've put together 17 of our best and most effective video marketing tips in a free whitepaper that you can download today! All the tips are actionable and you can start implementing them as part of your video marketing campaigns right now.
Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign squatty potty video marketing 260x170

Squatty Potty Serves Up Frozen Unicorn Poop in New Video Marketing Campaign

Many consumers will be familiar with the Squatty Potty after the product's appearance on Shark Tank. But, now the brand wants to bring the product to the attention of everyone, and have teamed up with the legendary Harmon Brothers on an innovative new video marketing campaign - featuring soft serve unicorn poop ice cream.
Facebook Micro Moments: How Video Marketers Can Make the Right Connections facebook video marketing mobile devices 260x170

Facebook Micro Moments: How Video Marketers Can Make the Right Connections

Did you know that new parents spend 1.4X more time on Facebook mobile than non-parents. Or that conversations about lost phones can generate over 51 million posts, comments, shares, and likes in an average month? Facebook does - and that's a goldmine of information for video marketers.
85 Percent of Companies Find Success with a Video Marketing Strategy 85 percent brands video marketing 260x170

85 Percent of Companies Find Success with a Video Marketing Strategy

A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.
How Home Depot is Winning with How To Video Content home depot how to videos youtube 260x170

How Home Depot is Winning with How-To Video Content

Video is an excellent way to promote how-to content, especially for brands. The Home Depot is one company that is providing extra value to customers with tutorials and informational videos based around the products it sells. It's a great example of a 'hygiene' video strategy that more brands could employ.
3 Quick Wins for Kickstarting an Influencer Video Marketing Campaign brands influencer marketing 260x170

3 Quick Wins for Kickstarting an Influencer Video Marketing Campaign

Many brands are working with independent creators across a range of video platforms in a bid to reach a wider, more engaged audience. But what is the best way of getting the most out of these influencer video marketing campaigns? We bring you 3 quick wins.
16 Top Video Marketing Tips, Hacks, and Takeaways video marketing tips and strategies 260x170

16 Top Video Marketing Tips, Hacks, and Takeaways

VidSummit 2015 was a goldmine of information for video marketers, and we bring you 16 of the most actionable tips and takeaways from the event. If you couldn't make it, just spend 5 minutes reviewing what's working on YouTube and how you can take action now.
Online Video: How Consumers Use Resources to Research and Buy Video and the sales funnel 260x170

Online Video: How Consumers Use Resources to Research and Buy

Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
How Buzzfeed is Taking Over the World   One Video at a Time buzzfeed video 260x170

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
Why Each Social Video Platform Needs its Own Story Telling Strategy social video storytelling strategies 260x170

Why Each Social Video Platform Needs its Own Story Telling Strategy

Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site? Each of the main social video platforms has its own unique identity and audience, which is why video marketers need to create a different story telling technique for each.
Learn to Fly Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing learn to fly video request to dave grohl rockin1000 260x170

'Learn to Fly' Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing

You don't have to be a Foo Fighters fan to notice that a cover of one of the band's most iconic tracks, 'Learn to Fly', has gone viral in the past week. But it's not just any old cover, it's a lesson in crowdfunding a dream and marketing it to exactly the right people. In this case, the Foo Fighters themselves.