Video Marketing
Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
If you're looking for entertainment news on YouTube this year, you'll have a lot of choices. The latest two original channels, The Young Hollywood Network and ENTV, will be a constant flow of celebrities, news, and Hollywood gossip. The two new entertainment channels will now compete with the already-established ClevverTV and its many celebrity/entertainment/gossip shows. ...
In case you're just now recovering from all the recent changes YouTube has made to their system, it's time to brace for another round of major changes. This time they'll be removing some of your subscribers from your channel's subscriber count if the subscriber's account is old, inactive, hasn't been linked to a Google Account, ...
Google is hoping that games can do for Google Plus what they did for Facebook--get people hopelessly addicted until they're spending every waking moment playing social network games and annoying friends with automated status updates based on meaningless gameplay objectives. Um... sorry... guess I have some personal issues on that particular subject. Now where was ...
I recently sat down with Michael Green, the CEO of The Collective, "full-service entertainment management, media and content production company." They're the home to a good number of YouTube stars you might know like Fred, iJustine, Freddie Wong, and Annoying Orange, as well as traditional stars like Comedian Kat Williams. We talked about how The ...
It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web traffic will be video. But something else happened this week ...
YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the ...
I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence". I asked him about his take on "social" and "viral" video and asked him to give us some tips for how businesses should think about and do--better social video marketing. ...
I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. We talked about how social activity plays into the long ...
OK, so we had a bang-up start of the year last week with The Devil Inside. That movie went on to make over $33 million and probably would have made $50 million if kids weren't getting turned away and kicked out (yes, cynics, that happens). The trailer online jumped from 2 million views to over ...
Fantastic news for films that played at the Sundance Film Festival and never got a distribution deal. The Sundance Institute, in an arrangement with New Video, will make those lost films available for streaming online to all the big streaming players. YouTube, Amazon, iTunes, Hulu, Netflix, and SundanceNOW will all be available to what amounts ...
Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier this week, during the college football BCS National Championship game, ...
This week we answer a viewer's question about how to make your videos interactive with pop-up videos, subscription links, clickable videos and such. First, create your video with whatever text, image, or video clip you want to be clickable in your video. Then, after it's uploaded to YouTube, go to add those annotations respectively. I ...
Back in 2001, Internet video for me was watching movie trailers, and there was no thought that anything longer, or anything of more substance, would be coming along soon. I very much doubt many people thought they would be seeing high-quality films from top-notch directors online (at least, not legally, and not on demand), and ...
A couple of paragraphs further down, the secret formula of Coca Cola will be revealed. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it “liquid content.” But, before you go any further, I feel that I should issue a warning. If your friends currently consider you too innovative, then don’t ...
Going to a job interview can be nerve-wracking. What will they ask? How will I answer? Do I have something in my teeth? Job-Applications.com, a leading entry-level and first-time employment site, has published their entire online video library. The videos consist of people who have been successful in landing jobs and they give away their ...
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