Video Marketing
Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
This week I dug through the channels of over 3,000 YouTube subscribers to ReelSEO and identified a few common mistakes that being made that could help you all improve your videos and presence on YouTube. I also picked out a few of my favorite channels and am highlighting them for you guys today. MICROPHONES MENTIONED ...
The box office is booming this January. It looks like the studios are finally figuring out that the month doesn't have to be a movie wasteland. Either that, or they've gotten extraordinarily lucky. Underworld: Awakening managed $25 million last weekend, but helping the box office tremendously were the surprise returns of Red Tails at $19 ...
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000. It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst. In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind ...
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.
So apart from the great content what has led to the success of Old Spice's marketing plan?
If you dabble at all in product videos for any reason, and you have a list of New Year's Resolutions, you should consider adding one more. I know, I know... you're already struggling to keep the ones you have. But this one's easy, I promise, because Treepodia has already done all of the work for ...
This week on the Reel Web we cover a lot of new stories surrounding SOPA, PIPA, and especially Vimeo's stance on them. We also talk about the importance of having original content and why Hulu, Netflix, and others are pushing so hard to feature original content on their networks. From this we can learn a few ...
Alexei Oreskovic of Reuters reports that “roughly 60 hours of video is now uploaded to YouTube every minute.” The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one other news nugget in Oreskovic’s “exclusive” story: Three billion YouTube ...
This is just a quick note, mostly because there just aren't a lot of details to share with this story--but it's still pretty cool news. Google engineer and Google Plus team member, Shana Gitnick, has shared a new Google+ feature that should make video fans happy: the ability to record a video with your webcam ...
Reuters, one of the oldest and most respected news organizations in the world, has joined YouTube and will have a channel dedicated to all the world's news, including finance, politics, and technology. Reuters, much like many of the original channels announced, already has a channel on YouTube and their own website with video. But now, ...
We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the game, and release their "Super Bowl commercial" online by themselves. ...
The original channels are coming in fast now. Four new ones, all dedicated to the world of skating, surfing, skiing, biking, and all of the other ice, wind, gravity, and water sports you can think of have been announced by YouTube and they have an impressive list of celebrity extreme sports figures, led by Tony ...
Here's another exciting YouTube initiative: film and video makers around the world can enter "Your Film Festival" beginning February 2 and have the chance to win $500,000 to work with Ridley Scott and top-notch producers on their next project. Oh yeah, and just a trip to the Venice Film Festival. That's all. The video must ...
Social is a gigantic part of the online video marketing equation--at least, if you're doing it right it is. For individual video creators, that can mean a lot of your work time is spent on Facebook instead of making videos. For video marketing consultants or agencies--those with many clients, each of whom needs help marketing ...
There are several services that let you customize the YouTube player's embed code and the actual YouTube player itself. This week for our Creator's Tip we give you a look at five such services, all varying in levels of complexity and different options that they provide. One of the services we cover this week lets ...
So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million. This weekend is loaded. First, we have a new Underworld movie, which will probably destroy the competition. ...
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