Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

How Cosmetics Brand NYX Became a YouTube Leader in User generated Videos

L’Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L’Oreal on the platform. How did NYX (rhymes with “fix”) build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil……..

How YouTube’s Free Help Channel Can Improve Your Video Marketing

How YouTubes Free Help Channel Can Improve Your Video Marketing

In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, YouTube has its own excellent channel where you will find all sorts of tutorials, troubleshooting, and tips from the YouTube Help team. We take a look at some of the topics it covers.

VidCon, YouTube Apps Permissions, and vidIQ [TubeTalk #30]

VidCon, YouTube Apps Permissions, and vidIQ [TubeTalk #30]

How do you get the most out of VidCon? How do you remove YouTube apps permissions? How can you improve your YouTube presence with vidIQ? We answer these questions and more this week on ReelSEO’s TubeTalk Podcast.

YouTube Wars: Boston Red Sox vs. New York Yankees

YouTube Wars: Boston Red Sox vs. New York Yankees

Sadly the U.S. had its heart broken by Belgium in the World Cup. But later this year we’ve got another big sporting contest coming with “World” in the title. That is, of course, the World Series. Now that the World Cup is over for the U.S., many Americans will return to watching baseball, but which of the big two teams is seeing the most action on YouTube?

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.

Did YouTube’s Own Advertising Campaign Pay Off For the Site?

Did YouTubes Own Advertising Campaign Pay Off For the Site?

Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube has announced lots of new features, and the site’s new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There’s a raft of new tools for creators too, including more opportunities to monetize.

How Brands are Using Video to Succeed Online: VidCon 2014

How Brands are Using Video to Succeed Online: VidCon 2014

VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.

Video SEO, Playlist Thumbnails, and YouTube’s Future [TubeTalk #29]

Video SEO, Playlist Thumbnails, and YouTubes Future [TubeTalk #29]

What are the top 3 factors that influence YouTube video SEO? How do you change your Playlist custom thumbnail image? What does YouTube’s future hold? We answer these questions and more on this week’s ReelSEO TubeTalk podcast.

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