Online video marketing news, tips and guidelines for internet video marketing, web video search marketing, YouTube marketing, and all things related to marketing your online video content. Online video marketing is growing. Follow ReelSEO for up-to-date information regarding online video marketing.
A few weeks back, the U.S. Supreme Court struck a blow to online video when they ruled that the Proposition 8 court case in California could not be broadcast on YouTube. I was disappointed. And it seems like I wasn’t the only one.
Two Los Angeles-based filmmakers are taking the matter into their own hands through an elaborate recreation of the trial, which they are posting to YouTube for all the world to see.
It’s time for another Viral Round Up. This week we had a lot of great videos to choose from. Let’s take a look at some of the videos that went viral in the last seven days, and try to break down what make them successful.
While adding video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding product videos to your site, whether they’re watched or not, will help move products.
In our new legal video marketing series, we answer a question submitted by one of our readers, who asks: “Is it legal for an individual to video record patrons in a restaurant and post it on the Internet?” Read his personal story and what our attorney colleague has to say. The answer may surprise you!
Let’s make one thing clear. Video works. The right video solution on your page will increase the number of people that reach your conversion goal. Whoa! Too much jargon? I’ll make it simple. Your site has one main function – to make you money. The way you use your site to make you money is up to you and will certainly vary greatly from site to site.
The viral landscape is a very fluid, breathing sort of thing. That’s why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success. Let’s take a look at what’s gone viral this week in the world of online video, and attempt to pinpoint some of the core reasons for that success.
So YouTube has made some changes. What? You haven’t noticed? Well let’s go through a quick look at what’s new.
They have been doing some serious work to rearrange things on the site into a more ergonomic setup. From the simplest of things, like channel subscriptions to more complex things like sharing, embedding and linking. It’s all getting a quick shuffle to make it easier to manage.
Listen to my podcast interview with intellectual property attorney Mark J. Rosenberg, as we explore the question: Can you feature someone in a video advertisement simply because you have video footage (or can access video footage) of them using or talking about your product, service, or brand? Also, what is the most legally safe way to feature a video of a public figure and use that for your own business purposes?
Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well. Sometimes it’s easy, other times it’s tough. In the end, the hope is that this series will help us all get a slightly firmer grasp on the ever-changing recipe for a viral hit.
I interviewed Dan Nessel, Marketing and Research director for PowerSupplements.com, on the special content and marketing opportunity with producing and promoting video online to serve as a consumer advocate and watchdog for one’s own industry.
It’s time for our first Viral Video Round Up of 2010. And yes, there are several examples of good and bad viral marketing efforts, despite the New Year being only 8 days old—because viral marketing knows no holidays.
Mark Rosenberg was recently published in Affiliate Summit’s FeedFront magazine with his article titled “Video Marketing and the Law.” We have the article for you to read here and Mark shares with us the basic proactive measures that all video marketers should be aware to to avoid common legal pitfalls, including: right of publicity issues, copyrights, licensing, contracts, and receiving proper consent.
