Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

A Viral Video Genius' Process for Creative Video Marketing Ideas [Producer Tip #32]

A Viral Video Genius Process for Creative Video Marketing Ideas [Producer Tip #32]

This week, we have another tip from our friend and "viral video genius," Kevin "Nalts" Nalty who has many years of video marketing experience.  We asked him to share with us a bit of what the creative process looks like for him and what process marketers can follow ...

Video Email Demythified - The Case for Video in Email: Part 2

Video Email Demythified   The Case for Video in Email: Part 2

For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page.  Placing a video in the email message itself was looked upon ...

Keeping up with the 'Joneses': Has Corporate UK Finally Decided to Embrace Viral Video?

Keeping up with the Joneses: Has Corporate UK Finally Decided to Embrace Viral Video?

There's little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by ...

Video Email Marketing Has Finally Arrived - The Case for Video in Email: Part 1

Video Email Marketing Has Finally Arrived   The Case for Video in Email: Part 1

For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.  The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the need to click ...

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Vitamin Water Calls On YouTube Sensations In New Commercial

Vitamin Water Calls On YouTube Sensations In New Commercial

It's slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them.  If you've gone to a Regal Cinemas in the last year or so, you've probably seen an ad requesting that you silence your ...

The Week's Best Viral Videos & Video Marketing Lessons - Hockey Dancing Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Hockey Dancing Edition

Another week, another fresh batch of the most popular videos. Some are from brands--and this week, we have an excellent selection of great branded videos for you--and others are from individuals. But they all have a secret to share... a lesson to impart about what ...

Show The Audience How You Make The Sausage, Or Bacon

Show The Audience How You Make The Sausage, Or Bacon

There’s an old adage in the marketing and business world… no one wants to see how the sausage is made. The implication is that some good things are potentially ruined when you know and fully understand the true nitty-gritty about how they’re made. In marketing, ...

Why It's Difficult For Videos To Go Viral, And Impossible To Predict

Why Its Difficult For Videos To Go Viral, And Impossible To Predict

So we should know by now that achieving viral status on a video should not be your goal.  But for the past few months I have read several articles trying to make sense of why a video does go viral.  Back in November, YouTube Trends ...

Hollywood Video Marketing Efforts: 21 Jump Street Shows How It's Done

Hollywood Video Marketing Efforts: 21 Jump Street Shows How Its Done

Despite Disney apparently doing everything in its power to try to make John Carter into something it isn't, it mustered a disappointing $30 million in its opening weekend and fell short to The Lorax in its second week.  However, one thing everyone needs to keep ...

Video Concept Tips: Appeal To The Shared Pain Of Viewers

Video Concept Tips: Appeal To The Shared Pain Of Viewers

Every single one of us has our own pet peeves. Little annoyances can build up over time, making small issues into giant ones. Smart video creators and marketers know that referencing the little annoyances in life and appealing to the shared pain of the viewing ...

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn't be aiming to become a viral sensation.  And ...

The Week's Best Viral Videos & Video Marketing Lessons - Guacamole Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guacamole Edition

You simply can't have your finger on the pulse of the viral video audience--their wants and needs as viewers--without keeping an eye on the current crop of popular videos. Brands and individuals find viral success every week, and each one can help teach video creators ...

Hollywood Marketing Efforts: The Curious Case Of John Carter

Hollywood Marketing Efforts: The Curious Case Of John Carter

So last week I said Project X would run neck-and-neck with The Lorax over the weekend.  I figured that the estimates were too low for Project X and too high for The Lorax, and it turned out that Project X's estimates were just a bit ...

Creating Viral Videos Vs. Evergreen Videos - The Reel Web Creator Tip #29

Creating Viral Videos Vs. Evergreen Videos   The Reel Web Creator Tip #29

Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term. For this week's Creators Tip, Tim Schmoyer of ReelSEO talks with Kevin Nalty, ...