Video Marketing

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Film Riot’s Monday Challenge: A Great Example of Interactive Audience Engagement in Video

Film Riot’s Monday Challenge: A Great Example of Interactive Audience Engagement in Video

Calls-to-action should be something fun or stir people to react to your videos, to become involved.  When you allow your fans to interact with you in some way, you give them a challenge or a question to tackle, and you provide your own input into ...

Your Social Media Marketing Strategy isn't Complete w/o Video [Creator's Tip #39]

In this week's Creator's Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC's Extreme Couponing series.  Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been ...

Going Beyond ‘Content is King’ In the UK - Coca Cola and Peugeot Experiment with Social Video

Going Beyond ‘Content is King’ In the UK   Coca Cola and Peugeot Experiment with Social Video

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to ...

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn't heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online ...

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been ...

Companies Focus in on Video for Branded Content Marketing

Companies Focus in on Video for Branded Content Marketing

Back in 2009, 37% of North American companies used video for content marketing.  Last year, that number rose to 52%.  While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.  We all knew ...

The Most Shared Branded Online Video Ads For April 2012

The Most Shared Branded Online Video Ads For April 2012

Think nothing interesting ever happens in Belgium? Think again. TNT's Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month.  Not only did it take top spot during April, but it has ...

Content Worth Sharing: Mary Doodles Goes Back In Time With Latest Art Video

Content Worth Sharing: Mary Doodles Goes Back In Time With Latest Art Video

Awhile back we talked about YouTube's "On the Rise" winner for February, Mary Doodles, who does time-lapse art videos.  What makes her videos special, though, is that there is a story being told along with the neat process of seeing her create paintings.  Very rarely ...

How to Connect with Key Video Influencers in a Social World [Creator's Tip #35]

This week we talk about how to seed your videos to influencers in your niche. How do you get people who have an audience notice your content and help you spread the word about it? We talk about how to initiate contact, build relationships with ...

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny.  You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment.  In the world of online video, it's not ...

Short-Form vs. Long-Form: Does Video Length Impact Virality?

Short Form vs. Long Form: Does Video Length Impact Virality?

It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that's still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featured ...

How to Seed Videos via Key Influencers & Grow Your Audience [Creator's Tip #34]

For this week's Creator's Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they're seen and shared by others, especially if you don't have many viewers to begin with. One ...

7 Unexpected Ways Online Video Helped Our Small Business

7 Unexpected Ways Online Video Helped Our Small Business

This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. The hard part is figuring out how to leverage this into ...

Video Email Facts & Marketing Best Practices: The Case for Video in Email

Video Email Facts & Marketing Best Practices: The Case for Video in Email

If you've made it to this third installment of our video in email series, you already know that video in email has finally arrived (Part 1). Plus, you've assuaged yourself of many of the old beliefs (Part 2) about video in email.  As a result, you now understand the case ...

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video ...