Video Marketing

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Understanding Paid vs Owned vs Earned Views in Video Marketing - [ReelPop Q&A]

Understanding Paid vs Owned vs Earned Views in Video Marketing   [ReelPop Q&A]

What are the differences between earned, owned and paid media and how do they work together in a video marketing campaign?

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it.  It's a lab that was created to turn the virality of a video from a question to a science, to give brands ...

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

In Part 1 of our interview with Touchstorm's Alison Provost and Jeff Martin and KBS+P's Jonah Bloom, we talked a lot about what these two companies want to achieve for brands through editorial video content.  In the second part of the interview, we talk a ...

The Top 2012 UK Viral Marketing Videos Show the Big Boys How it’s Done

The Top 2012 UK Viral Marketing Videos Show the Big Boys How it’s Done

The leading UK viral marketing videos in the first quarter of 2012 show an interesting mix of big money production and fledgling original successes – and prove that to be a major player in the viral video world doesn't necessarily require a vast budget. The most shared video ...

The #1 Key to a Successful Video Marketing Content Strategy (Creator's Tip #44)

It doesn't matter whether you are producing video for fun, profit or to market your brand, products or services, all video content has some kind of strategy surrounding it whether you are aware of it or not. In this week's Creator's Tip, we address the ...

Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Recently, I had the pleasure of talking to Touchstorm's Alison Provost and Jeff Martin along with KBS+P's Jonah Bloom.  What Touchstorm and KBS specialize in is editorial video content for brands.  This is where the brand takes the stance of an educator, providing information about ...

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]

ING DIRECT Canada isn’t like a typical bank. For one thing, they have no branches – because their customers do everything by Internet or phone. Since entering the Canadian market 15 years ago, ING DIRECT has evolved from being a savings-centric bank to offering products such ...

4 Key Considerations for Business-to-Business Video Content [ReelPop Q&A]

4 Key Considerations for Business to Business Video Content [ReelPop Q&A]

ReelPop Q&A is a weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing and advertising.  If you would like us to answer your ...

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

Tide, P&G, Embraces Onion Lampoon of Their Viral Videos

Tide, P&G, Embraces Onion Lampoon of Their Viral Videos

On May 29, The Onion presented a satirical article about a Tide video that is "the hottest thing on the web right now!"  It pointed out a lot of the things that get overplayed in this video sharing and acclaiming game, expressed in vague, excited ...

Why Your Business Should be Vlogging and How to Get Started

Why Your Business Should be Vlogging and How to Get Started

Vlogging is an avenue that more and more business owners are exploring – but why, and what are the benefits? And, who is vlogging with an impact right now? With YouTube surpassing Yahoo! as the second largest search engine, and millions of people increasingly watching ...

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn't take into account other things. If it ever comes ...

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

In Part 1 of our coverage of The YouTube Advertiser Playbook, we talked about how businesses need to come up with a plan before shooting a video.  One of those involved coming up with a creative strategy for your video: will you have a testimonial, ...

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...

Improve Your Video Interviews - Body Language Tips for Marketing Pros

Improve Your Video Interviews   Body Language Tips for Marketing Pros

Video is the best communications medium we have today. It is also the trickiest to master because it has a language all of its own. That point is often lost on many untrained marketers who shoot their own video interviews. Even with a great guest ...