Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Web Series Distribution and Kickstarter Campaigns Through The Eyes of a Man Teen

Web Series Distribution and Kickstarter Campaigns Through The Eyes of a Man Teen

While the rate of quality content being produced solely for the web has steadily increased over the past few years, the biggest challenge remains getting discovered and finding an audience. The Man Teen web series went the route of self distribution when it first was ...

The Top 20 Viral Video Ad Campaigns for September 2012

The Top 20 Viral Video Ad Campaigns for September 2012

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...

How to Strengthen Your Online Video Brand with the Primal Code [Creator's Tip #58]

In this week’s Creator’s Tip we again speak with Patrick Hanlon author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future." After reading his book, I started applying the seven aspects of the Primal Code to my personal vlog channel and started seeing ...

How to Make Video Ad Campaigns Go Viral - A Behind the Scenes Look into the Viral Video Process [Case Study]

How to Make Video Ad Campaigns Go Viral   A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...

How to Turn Viewers into Brand Advocates Through the Art of Primal Branding [Creator's Tip #57]

How to Turn Viewers into Brand Advocates Through the Art of Primal Branding [Creators Tip #57]

This week on the Creator’s Tip, Patrick Hanlon from Thinktopia talks to us about his book Primal Branding.  We’ll cover the seven aspects of the primal code briefly and why you should incorporate it into your video marketing activities to help your viewers better identify ...

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

I know, the word branding brings to mind red hot steel and the smell of burning cowhide, but I assure you, the branding of online video is, generally, less painful or gross smelling. This type of branding can help you make that original web series ...

How to Develop Fresh Ideas for Creative Video Content [Creator's Tip #55]

On this week's Creator's Tip, Josh Rimer, a popular YouTube comedian and song parody producer (YouTube.com/JoshRimer), talks to us about how he developed his creative process and in particular, how he goes about coming up with fresh ideas for his video content on an ongoing basis. 4 Tips for ...

Keys to Success with Business to Business (B2B) Video

Keys to Success with Business to Business (B2B) Video

A week and a half ago at SES San Francisco 2012, I moderated a session entitled “Keys to Success with B2B Video.” The speakers were Leslie Drate, Manager of Social Media, Cisco, and Mark Robertson, Founder, ReelSEO. Now, I could try to tell you what ...

10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes

10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes

I interviewed Michael Hoffman, President of the video agency See3 communications, specializing in video strategies and campaigns for non-profits and cause marketing. Back in 2006, See3 created the DoGooder Nonprofit Video Awards, which they run with YouTube, to honor the best uses of video by ...

Sometimes, A Catchy Video Title Trumps Content, And Views Follow

Sometimes, A Catchy Video Title Trumps Content, And Views Follow

So, I've been looking at a lot of videos lately, looking for something to praise as an example of fantastic content that maybe a brand or an aspiring video-maker can learn from it.  Alas, many of the videos I'm running across have to do with ...

How-To Make How-To Videos: An Eager Audience Awaits Your Skills and Knowledge

How To Make How To Videos: An Eager Audience Awaits Your Skills and Knowledge

This may not be any surprise to those who work in the realm of video and the internet in general, but "how-to" is one of the most important and sought-after phrases in the world of search.  Awhile back, we talked to Touchstorm and KBS+P, media ...

You Talkin' to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

You Talkin to ME? Why Some TV Personalities FAIL on YouTube [Creators Tip #51]

Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience? For this week's Creator's Tip ...

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...