Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

How Red Bull's Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...

LG's 'So Real It's Scary' Video Ad is Great Example of Selling without the Selling

LGs So Real Its Scary Video Ad is Great Example of Selling without the Selling

A few weeks ago LG released an ad for their new IPS monitors, and tent-poling the ad around Halloween, they made a video that would be a pretty scary scenario for all of us: what if the floor of an elevator started falling right in ...

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident.  I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this ...

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). ...

'Buyral' Video Pokes Fun at Shady Viral Video Marketing Tactics

Buyral Video Pokes Fun at Shady Viral Video Marketing Tactics

Now this is the ultimate in black hat video marketing.  In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly ...

Hobbit Flight Safety Video from Air New Zealand Makes Boring Instructions Fun

Hobbit Flight Safety Video from Air New Zealand Makes Boring Instructions Fun

Whenever I'm on a plane, I generally watch the safety instructions even though I've seen them dozens of times.  It's easy to get lazy and think, "I already know this," and continue reading a magazine.  Knowing this, Air New Zealand and WETA, the special effects ...

Viral Video Showdown on Syfy Has Teams Compete to Produce "Viral" YouTube Hits

Viral Video Showdown on Syfy Has Teams Compete to Produce Viral YouTube Hits

We have reality competitions for everything else in the world, why not viral videos?  Last night, Syfy premiered "Viral Video Showdown," in which two teams compete to make the best "viral" video with a certain theme, a few limited parameters, and very little time.  You ...

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for ...

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I ...

When Felicia Day Speaks, We Listen: Shares Online Video Advice

When Felicia Day Speaks, We Listen: Shares Online Video Advice

We have a lot of ambassadors in this still-developing world of online video, but perhaps none as big as Felicia Day, who in the TV/film world is another nice character actress that fans of nerdy shows love, but in the online world is pretty much ...

4 Common Video Strategy Mistakes & How to Avoid Them

4 Common Video Strategy Mistakes & How to Avoid Them

In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy.  A brand can spend copious ...

Bodyform Video Apology Shows Brands How To Get Social Media Right

Bodyform Video Apology Shows Brands How To Get Social Media Right

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react ...

A Case Study in How to Release Your Short Film Online

A Case Study in How to Release Your Short Film Online

This week, Vimeo reprinted an article from Short of the Week creators Andrew Allen and Jason Sondhi called "How We Launched Our Film Online: The Thomas Beale Cipher."  These filmmakers wanted their film to be seen by a larger audience after 8 months of festivals, ...

How to Analyze & Manage Viewer Sentiment for Online Video Marketing

How to Analyze & Manage Viewer Sentiment for Online Video Marketing

Have you ever posted new video content and received an immediate reaction from your audience? Whether it was positive or negative, you probably measured this reaction through comments, shares, likes/dislikes, and other data.

Web Series Distribution and Kickstarter Campaigns Through The Eyes of a Man Teen

Web Series Distribution and Kickstarter Campaigns Through The Eyes of a Man Teen

While the rate of quality content being produced solely for the web has steadily increased over the past few years, the biggest challenge remains getting discovered and finding an audience. The Man Teen web series went the route of self distribution when it first was ...