Online video marketing news, tips and guidelines for internet video marketing, web video search marketing, YouTube marketing, and all things related to marketing your online video content. Online video marketing is growing. Follow ReelSEO for up-to-date information regarding online video marketing.
Listen to my podcast interview with intellectual property and new media attorney David Adler to hear about recent developments with a popular case today involving the battle between fair use and copyright protection, and what it can teach us about detecting and preventing clear-cut copyright violations in online video marketing.
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I’m a bit of a viral video nerd. I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun: trying to figure out what makes one work where another fails. It’s a very inexact science.
This week I want to look at three viral video stories—case studies, if you will.
Those lucky dogs, first no taxes, now new features at YouTube what’s next? Free candy and beer on Sundays?
Jason Kincaid wrote something insightful over at Techcrunch today that I want to encourage you to read. Aimed at helping businesses toward a better method of boiling down their pitch, the piece is called The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do. (Hmm… maybe we could boil that title down a bit while we’re at it?)
A few weeks back, I had the pleasure of participating in an webinar put on by PRWeb, titled “Using Video and Multimedia in Online News Releases.“ The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility.
Tim Street is a viral video producer and is the Creator and Executive Producer of the Popular Viral Video Series French Maid TV, with over 30 Million Downloads of his online videos. That means he probably knows a thing or two about how to make a video go viral, so when he writes a ebook about doing just that, you should be reading it.
Think it’s too expensive to start marketing your business using online video? Think it’s too complicated to start marketing your business using online video? Nope and nope. Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September. Part of his reasoning had to do with YouTube:
“Now the reason I don’t allow filming is because usually the films end up on YouTube in a compromising position.”
In this podcast episode, I discuss my experiences with companies’ brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
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As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
