Video Marketing
Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product. Subjective product. And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the ...
The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.” The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal's Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand ...
We all know it's important that we upload video content on a regular basis because it helps us build momentum, increases our videos' ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that's unreasonable to pull off ...
Last week, Philip DeFranco's original YouTube channel, SourceFed, made its debut. Because the guy has over 2 million subscribers, he was able to get quite a few recruits for the new channel, which is opinionated entertainment news, gossip, and current events. This new channel fits DeFranco like a glove, since this is exactly the type ...
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts. The true enthusiasts - those who are so ...
Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more publicity for the ad--which went on to be voted one ...
This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that's coming to Vimeo's website sometime soon. We also discuss YouTube's new announcement of having 60 hours of video uploaded to their site every minute and we go ...
President Obama seems like a pretty regular guy... someone you could hang out with, even. Most of us never get to meet a sitting U.S. President, let along hang out with one. But today, in just a handful of hours, you can do just that on the White House YouTube Channel, as President Obama hosts ...
Lately it seems like I'm always finding a great example of branded content. If you're an advertiser looking to make a splash, destroying things to make a point seems to be a good thing to try. With Blendtec, they've blasted off with branded content showing their blenders destroy things you don't put into blenders, like ...
20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3. And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, "found footage," very much like Cloverfield ...
After YouTube's latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what's new. If you did, you might have come across some of the selections in this week's round up of the best viral videos. Most are probably worth watching again, but I'm ...
Do you like to browse YouTube videos? I use the Browse page at YouTube an awful lot--it's one of the ways I'm able to stay on top of what's happening in online video. And I've had some personal issues with the layout and design for some time. Today, YouTube updates the browse page design, and ...
We've posted a lot of great infographics over the years. The format, which typically combines statistical information in a fun animated layout, is very popular. People enjoy learning important statistics, but no one wants to feel like their in school. Infographics are a way for the reader to feel like they're learning while also feeding ...
It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the game--in this case, NBC--to bring you the YouTube Ad Blitz, ...
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