Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

Throwback Thursday: When Mentos and Diet Coke Went Viral

Throwback Thursday: When Mentos and Diet Coke Went Viral

For Throwback Thursday we take a look at Eepybird, who combined Diet Coke and Mentos and created the first earned-media viral video. And by viral, we mean VIRAL, over YouTube, Revver, Vimeo, Google Video (pre-YouTube) and on TV. Ahhhh, the memories.

7 Best Branded Instagram Videos of the Week: 12th February 2014

7 Best Branded Instagram Videos of the Week: 12th February 2014

Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook’s 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren’s Polo Bear got his own Winter Olympics kit. Welcome to the best of the week’s branded Instagram videos.

TV-like Metrics Hit Display Ads with Google/comScore Deal

TV like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it’s DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

Due to its sheer size and popularity, YouTube has always commanded the lion’s share of the attention and buzz when it comes to video marketing. However, it’s important to look beyond YouTube and consider additional video distribution networks,

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

On this week’s Creator’s Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect.

Can New CEO Susan Wojcicki Fix YouTube’s Broken Business Model?

Can New CEO Susan Wojcicki Fix YouTubes Broken Business Model?

Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site’s business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.

7 Questions You MUST Answer Before Making That Branded Video

7 Questions You MUST Answer Before Making That Branded Video

Before you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’re telling the strongest story possible.

YouTube Begins Major Crack Down on Fake Views

YouTube Begins Major Crack Down on Fake Views

YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they’re a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate

YouTube MCNs Discover Crowdfunding as a Revenue Source

YouTube MCNs Discover Crowdfunding as a Revenue Source

Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN’s and their own content creators.

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