Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Slow Burner “Wealth Inequality In America” Video Goes Viral

Slow Burner “Wealth Inequality In America” Video Goes Viral

A 6 and a half minute long infographic led video is the latest to take YouTube and the social media networks by storm - despite being uploaded back in November 2012. It has turned relatively complex economic data into an more easily digestible format and is quickly dividing those from both sides of the political divide.

New Oreo Video Takes Cookie Separation To Extremes

New Oreo Video Takes Cookie Separation To Extremes

Oreo is doing awesome things with online video and social media lately. Their latest video shows the great extremes one person will go through in order to separate the cookie from the creme in something that is almost (not quite) Rube Goldberg-esque in getting a complex machine to do a simple thing. Let's sit back and enjoy and maybe eat a cookie or two.

Viral Video Prediction Made Fun with TubeRank

Viral Video Prediction Made Fun with TubeRank

TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you're trying to make. Even if you don't use it for that, it makes for a great video discovery tool.

Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

5 Common Crowdfunding Video Mistakes That'll Kill Your Project

5 Common Crowdfunding Video Mistakes Thatll Kill Your Project

An essential part of any crowdfunding campaign is the video. According to Kickstarter, 50% of projects with a video succeed, versus 30% success for projects without a video. Videos will make, or break, your project no matter if you're funding a feature film, revolutionary toilet ...

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

5 Creative Minimalist Posters for Viral Videos & Web Series

5 Creative Minimalist Posters for Viral Videos & Web Series

Have you ever noticed some videos manage to captivate pop-culture more than Hollywood movies? So why don't they receive the minimalist poster treatment? Behold! A handful of legendary viral videos and web series have been given the minimalist poster treatment. It's a fun way of ...

5 Ways To Use Pinterest For Effective Video Marketing

5 Ways To Use Pinterest For Effective Video Marketing

Pinterest - even the most reluctant social media participant can't have failed to have noticed its impact over the past 12 months. However, you'd be wrong if you continued to buy into the misconception that it's just all pictures of wedding plans and cupcake designs. ...

French Online Video Ad Campaign Stirs Outrage - What Were They Thinking?

French Online Video Ad Campaign Stirs Outrage   What Were They Thinking?

One of the biggest challenges for brands is finding a way to get noticed.  Trying to find that message that gets people talking and lines up with your business philosophy can be a tricky thing.  Sometimes getting noticed means punching people in the nose a ...

Orbitz Shows Power of Video Marketing for Travel with New Original Series, I Love New York

Orbitz Shows Power of Video Marketing for Travel with New Original Series, I Love New York

Maybe you want to go to New York sometime, and maybe you want to avoid the big city for a change.  But what could possibly be so great about New York State?  It's the city you want to see, right?  Well, that might be so ...

10 Lessons Learned from 2012's Most-Popular Videos

10 Lessons Learned from 2012s Most Popular Videos

Being that it is the first week of the new year, I thought it would be worthwhile for us to take a moment and reflect upon some of the lessons learned in 2012. So, for today's Creator's tip episode, I spent some time reviewing the top ...

To Make Brands Unignorable - John St. Videos Ignore the Status Quo

To Make Brands Unignorable   John St. Videos Ignore the Status Quo

Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, ...

Video: Old Computer Parts Have FUN with 'We Are Young' Remix

Video: Old Computer Parts Have FUN with We Are Young Remix

Finding something already popular and creating something all your own with it can be a great way to hit it big on YouTube.  In the past couple of years, we've seen some of the top YouTube videos like Karmin's version of Chris Brown's "Look At ...

Crowdfunding Pitch Videos That Shine: Indiegogo's Best for 2012

Crowdfunding Pitch Videos That Shine: Indiegogos Best for 2012

Getting money from a crowd-funding site requires the same type of effort it takes to make great videos.  You need an idea that attracts great interest, and you need to be able to spread the word using the various media outlets at your disposal.  If ...

Significant Changes in Video Marketing Aren’t the End of the World

Significant Changes in Video Marketing Aren’t the End of the World

If you look back at the world of video marketing over the past year, you can see that a lot has changed. But change doesn’t mean it’s the end of the world as we knew it. Consider this: The sun rose and set on Dec. ...