Video Marketing

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

John Green of Vlogbrothers Talks Ads in New Video

John Green of Vlogbrothers Talks Ads in New Video

John Green talks about the various funding for things like YouTube channels and discusses the various problems with all of them, and perhaps coming up with a solution, at least an alternative to the ads vs. paywall argument.

The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers

The Importance of Video Long Tail: Dont Focus Solely on Opening Numbers

An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

Looking Back On The Harlem Shake: Postmortem of a Video Craze

Looking Back On The Harlem Shake: Postmortem of a Video Craze

Ah Harlem Shake, it's been nice knowing you but your time is up and now we await the next video meme to take the world by storm. While we mourn, let's take a look back at some stats and surprises about the Harlem Shake.

Does Video with Obvious Fakery Detract From Overall Execution? Pepsi MAX and Jeff Gordon "Test Drive" Ad

Does Video with Obvious Fakery Detract From Overall Execution?  Pepsi MAX and Jeff Gordon Test Drive Ad

A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank. But does that even matter?

Did the Video 'Elevator Murder Experiment' Work?

Did the Video Elevator Murder Experiment Work?

Thinkmodo's "Elevator Murder Experiment" is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie's chances at the box office? I'll be taking a look at past Thinkmodo campaigns and try to find an answer.

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........

Internet Reacts To New Domino's Pizza Video Ad, Hilarity Ensues

Internet Reacts To New Dominos Pizza Video Ad, Hilarity Ensues

Domino's Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it's getting the exposure that the company needs......

Now We Can All Create Our Own Dancing Pony Remix. Awesome.

Now We Can All Create Our Own Dancing Pony Remix. Awesome.

Move over Harlem Shake, Socks the dancing Shetland Pony is set to trounce all comers in every viral video chart for the next few weeks. However, replicating a moonwalking horse isn't so easy for those who like to take a trend and run with it but a new remix tool lets everyone join in the fun.

An Inside Job: How Web Video Can Improve Internal Communications

An Inside Job: How Web Video Can Improve Internal Communications

Video is a great way to communicate your company's message, and the best part is, it can always be accessed later when someone has questions. Here's an overview of how businesses use video internally to best communicate with employees, customers, and colleagues.

Slow Burner “Wealth Inequality In America” Video Goes Viral

Slow Burner “Wealth Inequality In America” Video Goes Viral

A 6 and a half minute long infographic led video is the latest to take YouTube and the social media networks by storm - despite being uploaded back in November 2012. It has turned relatively complex economic data into an more easily digestible format and is quickly dividing those from both sides of the political divide.

New Oreo Video Takes Cookie Separation To Extremes

New Oreo Video Takes Cookie Separation To Extremes

Oreo is doing awesome things with online video and social media lately. Their latest video shows the great extremes one person will go through in order to separate the cookie from the creme in something that is almost (not quite) Rube Goldberg-esque in getting a complex machine to do a simple thing. Let's sit back and enjoy and maybe eat a cookie or two.

Viral Video Prediction Made Fun with TubeRank

Viral Video Prediction Made Fun with TubeRank

TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you're trying to make. Even if you don't use it for that, it makes for a great video discovery tool.

Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

5 Common Crowdfunding Video Mistakes That'll Kill Your Project

5 Common Crowdfunding Video Mistakes Thatll Kill Your Project

An essential part of any crowdfunding campaign is the video. According to Kickstarter, 50% of projects with a video succeed, versus 30% success for projects without a video. Videos will make, or break, your project no matter if you're funding a feature film, revolutionary toilet ...

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.