Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

How Video Strategies Are Affected By Old Media vs. New Media [Creator's Tip #89]

How Video Strategies Are Affected By Old Media vs. New Media [Creators Tip #89]

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.

Outrageous Ads: Hyundai Pulls Video Depicting Attempted Suicide

Outrageous Ads: Hyundai Pulls Video Depicting Attempted Suicide

Hyundai's controversial "Pipe Job" ad has already been pulled. But let's take a look at why this ad doesn't work beyond the controversy. While going edgy has its place, trying to find humor in an extremely specific horrifying situation can be difficult.

A Quarter of Branded Video Shares Happen in the First Three Days: Unruly's Social Diffusion Curve

A Quarter of Branded Video Shares Happen in the First Three Days: Unrulys Social Diffusion Curve

Unruly has unveiled something they call the "Social Diffusion Curve," which shows the life of a video measured through its shares. Not surprisingly, it's important for your video to be shared in the first three days. But what is surprising is that those first three days set the tone for the rest of a video's life.

Announcing Unruly Analytics: Keep Up with Competitors and Get Real-Time Analysis

Announcing Unruly Analytics: Keep Up with Competitors and Get Real Time Analysis

If you're a brand looking to see what the competition is doing, or need to have historical and/or real-time analysis of a video campaign, Unruly has just created Unruly Analytics to track such things to get a leg up on the competition. Let's see how it works.

Video Scribing and Your Marketing Video

Video Scribing and Your Marketing Video

Images are an important part of consumers' lives - we as a society capture thousands of images and videos per day. This article shows exactly why you need to utilize visual media in your internet marketing campaign.

Vine Teaser of New Wolverine Movie Shows Split-Second Creativity Can Work

Vine Teaser of New Wolverine Movie Shows Split Second Creativity Can Work

20th Century Fox released Vine footage of the new Wolverine movie yesterday, teasing yet another teaser that would play on MTV later. And that's one of the things Vine is good at--teasing. And it can be an effective marketing tool. Vine isn't being used a ton, but brands have been finding creative ways to implement it.

John Green of Vlogbrothers Talks Ads in New Video

John Green of Vlogbrothers Talks Ads in New Video

John Green talks about the various funding for things like YouTube channels and discusses the various problems with all of them, and perhaps coming up with a solution, at least an alternative to the ads vs. paywall argument.

The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers

The Importance of Video Long Tail: Dont Focus Solely on Opening Numbers

An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

Looking Back On The Harlem Shake: Postmortem of a Video Craze

Looking Back On The Harlem Shake: Postmortem of a Video Craze

Ah Harlem Shake, it's been nice knowing you but your time is up and now we await the next video meme to take the world by storm. While we mourn, let's take a look back at some stats and surprises about the Harlem Shake.

Does Video with Obvious Fakery Detract From Overall Execution? Pepsi MAX and Jeff Gordon "Test Drive" Ad

Does Video with Obvious Fakery Detract From Overall Execution?  Pepsi MAX and Jeff Gordon Test Drive Ad

A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank. But does that even matter?

Did the Video 'Elevator Murder Experiment' Work?

Did the Video Elevator Murder Experiment Work?

Thinkmodo's "Elevator Murder Experiment" is the latest example of viral video marketing that generated a ton of views for the video in question, but did it help or hurt the movie's chances at the box office? I'll be taking a look at past Thinkmodo campaigns and try to find an answer.

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........

Internet Reacts To New Domino's Pizza Video Ad, Hilarity Ensues

Internet Reacts To New Dominos Pizza Video Ad, Hilarity Ensues

Domino's Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it's getting the exposure that the company needs......

Now We Can All Create Our Own Dancing Pony Remix. Awesome.

Now We Can All Create Our Own Dancing Pony Remix. Awesome.

Move over Harlem Shake, Socks the dancing Shetland Pony is set to trounce all comers in every viral video chart for the next few weeks. However, replicating a moonwalking horse isn't so easy for those who like to take a trend and run with it but a new remix tool lets everyone join in the fun.

An Inside Job: How Web Video Can Improve Internal Communications

An Inside Job: How Web Video Can Improve Internal Communications

Video is a great way to communicate your company's message, and the best part is, it can always be accessed later when someone has questions. Here's an overview of how businesses use video internally to best communicate with employees, customers, and colleagues.