Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Why Marketing Pros Must Attend the 2013 Video Marketing Summit

Why Marketing Pros Must Attend the 2013 Video Marketing Summit

Reel Summit is happening on July 25-26 in San Francisco and despite the fact that you love us unconditionally, you should probably know exactly why you need to attend before deciding to go. I talked to our founder Mark Robertson to hash out why a video marketer should want to go.

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.

Adobe Pulls A Beautiful Video Photoshop Prank: Advertises and Entertains

Adobe Pulls A Beautiful Video Photoshop Prank: Advertises and Entertains

These are the kinds of ads we love at ReelSEO: find a way to put your product front-and-center without directly advertising it, making it the main cog of the plot, and creating an interesting story around it. Adobe's Street Retouch Prank manages to do all of these things.

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Beyond Engagement: Harnessing the Power of B2B Video Marketing

Does Canada have great B2B video examples? Of course they do. How about a series from Kinaxis starring Kevin Pollak and Ray Wise parodying corrupt ERP? And how about John St., who has come out with a few hilarious videos and hail from north of the border?

8 Ways to Use User-Generated Video for Marketing [Infographic]

8 Ways to Use User Generated Video for Marketing [Infographic]

User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.

A Humorous Look at 'How to Make A Viral'

A Humorous Look at How to Make A Viral

It's interesting trying to figure out "how to make a viral video." Chances are, though, if you have "viral" in mind while making a video you're probably not thinking the right way. Anyway, here's a video from Hunka Wunda (and bonus vids from Daily Grace and Nigahiga) that tell you the secrets of viral video creation.

Dollar Shave Club Is Back with One Wipe Charlies

Dollar Shave Club Is Back with One Wipe Charlies

Dollar Shave Club is back with a new video for a new product: One Wipe Charlies. Yep, we're talking about #2 here, in more ways than one. The same stream-of-consciousness style is back, and it looks like they have another winner here.

The Top Branded Video Ad Campaigns for May 2013

The Top Branded Video Ad Campaigns for May 2013

Much of the same ads from April made the Unruly Viral Video Chart for May, but quite a few new ones were still able to make their mark. Quite a few phone ads, especially from Samsung, made the list, as well as Kmart's new "Big Gas Savings."

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

Candidates seeking election should use YouTube to the fullest. How should politicians use YouTube? Well, those running for office in 2014 might want to sit back and take in the information in this article. A good YouTube channel could be the difference.

Which Video Marketing Metrics Matter? [Infographic]

Which Video Marketing Metrics Matter? [Infographic]

It's easy for marketers to get hung up on the amount of views a video gets, but there are perhaps even more important factors to look for when it comes to a successful video campaign. ReelSurfer has given us an infographic detailing what you should look for.

5 Effective Video Styles for Video Marketing [Creator's Tip #93]

5 Effective Video Styles for Video Marketing [Creators Tip #93]

Now that we've covered the different types of video marketing, it's time to cover the different video styles you can use for that marketing. What are the pros and cons of each of these styles? It's good to know what you're getting into before you start.

The Value Proposition of a Video-Newsletter Program

The Value Proposition of a Video Newsletter Program

Properly optimized and posted video-newsletters keep today's video-oriented customers updated while providing solid SEO benefits for small and local businesses. What kind of tentacles can a video-newsletter use to reach out?

Have A Strategy for Online Video: Video Marketing Tips

Have A Strategy for Online Video: Video Marketing Tips

You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? The one where your video gets seen, converts, and makes people loyal to your brand.

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

There are quite a few important steps a YouTube sports channel should take when uploading content. For instance, did you know that sports are a global phenomenon and should be maximized for overseas viewing? And that there should never be an off-season? Part 2 of the series.

Video and Alcohol: What Beer, Wines, and Spirits Need to Keep In Mind

Video and Alcohol: What Beer, Wines, and Spirits Need to Keep In Mind

Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.