Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

‘First Kiss’ Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

As part of your YouTube marketing strategy, you should always include a URL in the description to guide the viewer back to your website. This is especially important for product and service landing pages. But are you tagging and tracking those URLs? We show you how to.

How to Create Videos That People Will Love and Share [Creator's Tip #137]

How to Create Videos That People Will Love and Share [Creators Tip #137]

The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator’s Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.

Social Media Engagement, Watch History, and Series Playlists [TubeTalk #18]

Social Media Engagement, Watch History, and Series Playlists [TubeTalk #18]

Welcome to the ReelSEO TubeTalk show, a podcast that brings you three of the hottest video marketing tips, every week! This week, we discuss ideas for engaging your viewers outside YouTube, why and how to clear your watch history, and why “official series playlists” are so important.

5 Best Branded Vines of the Week: 9th April 2014

5 Best Branded Vines of the Week: 9th April 2014

The best Vines of the last 7 days include Oreo with its nod to the return of ‘Game of Thrones’, Samsung with a much-needed fortune cookie fix, Spotify with a plea to tell us how music makes us feel, and two charities who are using the platform to promote important campaigns.

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.

Optimize Your YouTube Content for a Multi-Channel Strategy

Optimize Your YouTube Content for a Multi Channel Strategy

YouTube has been an online marketer and video creators dream come true. But it’s time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer’s new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.

How International Brands are Localizing Video Ads for the Spanish Market

How International Brands are Localizing Video Ads for the Spanish Market

How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.

Royal Bank of Canada’s Innovative Video Ads Tap Into Your Emotions

Royal Bank of Canadas Innovative Video Ads Tap Into Your Emotions

Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada’s new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.

More People Are Turning to YouTube for Tax Advice Than Ever

More People Are Turning to YouTube for Tax Advice Than Ever

Searches for “how-to” tax videos on YouTube have risen sharply over the past three years – up 254% since 2011. This is a huge opportunity for brands to chime in with helpful answers through video content, driving consideration and brand love.

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