Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

2013 – The Year of the Branded Video Explosion

2013   The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.

Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creator's Tip #135]

Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creators Tip #135]

Did you know that your YouTube channel as a whole can rank independently from your individual videos? On this week’s Creator’s Tip, we give you three great tips to make sure your YouTube channel is as optimized as possible.

How Red Bull Uses Branded Entertainment to Win on YouTube

How Red Bull Uses Branded Entertainment to Win on YouTube

It’s hard to miss the phenomenal success that Red Bull has had on YouTube. With over 3.5 million subscribers, and 750 million combined views, the energy drink powerhouse dwarfs most other brands when it comes to online video. So how do they do it?

Stop Setting Unrealistic Goals for Your Video Marketing Campaign

Stop Setting Unrealistic Goals for Your Video Marketing Campaign

Most companies have long-established ideas about how to set attainable goals for more traditional campaigns such as newsletters, event sponsorships and emails, but online video marketing campaigns are a fairly new addition to the toolkit and sometimes there are unrealistic expectations for this medium. Find out how to set more realistic goals.

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Big Data software Pixability has announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts. The event will provide an opportunity for digital marketing professionals to collaborate with their peers and learn how to leverage YouTube for maximum brand impact.

The Greatest Generic Branded Video Parody You Will See Today

The Greatest Generic Branded Video Parody You Will See Today

When corporate video is done well it can have an extraordinary impact on the audience. But as ‘This Is a Generic Brand Video’ demonstrates, lazy cliches and uninspired stock footage do not a masterpiece make.

Can Video Thumbnails be Manipulated for Google Search Results?

Can Video Thumbnails be Manipulated for Google Search Results?

British retailer Marks and Spencer seems to be using some peculiar techniques to get video thumbnails to appear on SERPs for pages that contain no video. What is going on?

TV Tweets Tweak Twitterer Television Time

TV Tweets Tweak Twitterer Television Time

Tweets about TV are piquing the curiosity of TV watching Twitterers, and increasing a lot of marketing metrics for that audience. Could this be expanded upon and could it also work for online shows and web series?

YouTube: User Device Determines Viewing Behaviour

YouTube: User Device Determines Viewing Behaviour

Pixability compiled some YouTube viewing numbers and then broke them down into device-specific categories to show that some screens get more views and viewing time. When it comes to mobile devices, Android and iOS dominate their competitors.

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

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