Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Why Video Is So Important To the Future of Marketing

Why Video Is So Important To the Future of Marketing

How exactly do you grab viewers attention with video? It's pretty much down to a science these days. And knowing what engages people when it comes to video is critical in marketing. Here are some of the keys to video engagement.

Honda Vine Campaign Triples Twitter Engagement

Honda Vine Campaign Triples Twitter Engagement

In one of the best uses of the app we've seen so far, Honda used Vine and Twitter to talk directly to their potential customers and drum up business for their summer clearance campaign. It resulted in a significant increase in engagement and some very clever personalised videos.

If Your Video Content Is Truly Compelling, Keep Calm and Go Long

If Your Video Content Is Truly Compelling, Keep Calm and Go Long

There's a myth that you can't have a successful video if it's over 15 minutes in length (and some would say the bar is much lower). But long-form videos have a place, and can be hugely successful. They're no different from short-form videos if they're entertaining and compelling.

A Creative Exercise for Writing Your Video Script

A Creative Exercise for Writing Your Video Script

Coming up with winning ideas for your next video script can be tough, but just because you don't have the money doesn't mean you can't bring excitement to the table. Take a trip through the creative process with these tips.

Content Vs. Community: Which is King for Video Marketing? Interview with Brendan Gahan

Content Vs. Community: Which is King for Video Marketing? Interview with Brendan Gahan

Brendan Gahan will be on a panel at the Reel Summit called, "Content Vs. Community: Which Is King?" We talked to him about the role of social media, the responsibility of multi-channel networks, and whether production value factors in to becoming a "hit" on YouTube.

How to Create Unique, Compelling, Entertaining or Informative Content

How to Create Unique, Compelling, Entertaining or Informative Content

Creating compelling content...it's an impossible thing to teach but it does have certain qualities you should be aiming for. What does the Contemporary American Theater Festival have to say about creativity that we can apply to video?

Wait A Minute...DON'T Be Funny, Says Unruly in 'Science of Sharing' Report

Wait A Minute...DONT Be Funny, Says Unruly in Science of Sharing Report

A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.

Bet Raise Fold Documentary Gives the Lowdown on Poker Life, Black Friday

Bet Raise Fold Documentary Gives the Lowdown on Poker Life, Black Friday

Bet Raise Fold comes from filmmakers Taylor Caby, Jason Rosenkrantz, and Ryan Firpo, who do a great job uncovering the reasons for what is known as "Black Friday" in the online poker world, and how it affects three players who relied on online poker to make a living.

How to Create YouTube Advertising that Makes the Cash Register Ring

How to Create YouTube Advertising that Makes the Cash Register Ring

What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.

Bring On The Cat Videos: Friskies Bring Back Award For Top Cat

Bring On The Cat Videos: Friskies Bring Back Award For Top Cat

The Friskies award for best cat video was a huge success in 2012 - both for the brand and for the winner. So, it's no surprise that the competition returns in 2013. You have 10 days to get your winning entry in and launch the media career of your beloved kitty.

New Dog Food Ad Goes All Rube Goldberg FTW

New Dog Food Ad Goes All Rube Goldberg FTW

A new Beneful ad has gone the Rube Goldberg route, which is both overused and hard to pull off, but ultimately, fun to watch. And this one requires trained dogs to do some of the work to keep it going. While it's nothing new, it's worth taking a look at a brand doing something other than traditional advertising.

The Golden Rule in Video Marketing: Know Thy Audience

The Golden Rule in Video Marketing: Know Thy Audience

This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Vice's CEO Shane Smith talked to Google's Think Insights about video engagement. Video engagement is all about creating content for a community of people looking for entertainment directed at their interests. And that goes hand-in-hand with attracting advertisers who covet that audience.

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Unruly's Viral Video Chart for June includes the Geico camel commercial, some awesome stunts brought to us by Red Bull, and a surprising resurrection of a safety video that was released in November. Who else made the list?

And Now for Something Completely Different: Think Insights

And Now for Something Completely Different: Think Insights

What is one to do when all the analysis has been well...analyzed? Thank goodness for Google's Think Insights, which tells us the reasons why memes are important, or why we're watching certain ads on YouTube, or...even something completely different.