Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

A Creative Exercise for Writing Your Video Script

A Creative Exercise for Writing Your Video Script

Coming up with winning ideas for your next video script can be tough, but just because you don't have the money doesn't mean you can't bring excitement to the table. Take a trip through the creative process with these tips.

Content Vs. Community: Which is King for Video Marketing? Interview with Brendan Gahan

Content Vs. Community: Which is King for Video Marketing? Interview with Brendan Gahan

Brendan Gahan will be on a panel at the Reel Summit called, "Content Vs. Community: Which Is King?" We talked to him about the role of social media, the responsibility of multi-channel networks, and whether production value factors in to becoming a "hit" on YouTube.

How to Create Unique, Compelling, Entertaining or Informative Content

How to Create Unique, Compelling, Entertaining or Informative Content

Creating compelling content...it's an impossible thing to teach but it does have certain qualities you should be aiming for. What does the Contemporary American Theater Festival have to say about creativity that we can apply to video?

Wait A Minute...DON'T Be Funny, Says Unruly in 'Science of Sharing' Report

Wait A Minute...DONT Be Funny, Says Unruly in Science of Sharing Report

A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.

Bet Raise Fold Documentary Gives the Lowdown on Poker Life, Black Friday

Bet Raise Fold Documentary Gives the Lowdown on Poker Life, Black Friday

Bet Raise Fold comes from filmmakers Taylor Caby, Jason Rosenkrantz, and Ryan Firpo, who do a great job uncovering the reasons for what is known as "Black Friday" in the online poker world, and how it affects three players who relied on online poker to make a living.

How to Create YouTube Advertising that Makes the Cash Register Ring

How to Create YouTube Advertising that Makes the Cash Register Ring

What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.

Bring On The Cat Videos: Friskies Bring Back Award For Top Cat

Bring On The Cat Videos: Friskies Bring Back Award For Top Cat

The Friskies award for best cat video was a huge success in 2012 - both for the brand and for the winner. So, it's no surprise that the competition returns in 2013. You have 10 days to get your winning entry in and launch the media career of your beloved kitty.

New Dog Food Ad Goes All Rube Goldberg FTW

New Dog Food Ad Goes All Rube Goldberg FTW

A new Beneful ad has gone the Rube Goldberg route, which is both overused and hard to pull off, but ultimately, fun to watch. And this one requires trained dogs to do some of the work to keep it going. While it's nothing new, it's worth taking a look at a brand doing something other than traditional advertising.

The Golden Rule in Video Marketing: Know Thy Audience

The Golden Rule in Video Marketing: Know Thy Audience

This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Video Engagement: Vice CEO Shane Smith Talks to Think Insights

Vice's CEO Shane Smith talked to Google's Think Insights about video engagement. Video engagement is all about creating content for a community of people looking for entertainment directed at their interests. And that goes hand-in-hand with attracting advertisers who covet that audience.

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Top Branded Video Ad Campaigns for June 2013: Talking Camels and the Return of Dumb Ways to Die

Unruly's Viral Video Chart for June includes the Geico camel commercial, some awesome stunts brought to us by Red Bull, and a surprising resurrection of a safety video that was released in November. Who else made the list?

And Now for Something Completely Different: Think Insights

And Now for Something Completely Different: Think Insights

What is one to do when all the analysis has been well...analyzed? Thank goodness for Google's Think Insights, which tells us the reasons why memes are important, or why we're watching certain ads on YouTube, or...even something completely different.

Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach

Video Marketing with a Coupon Mentality: Why This Shouldnt Be the Approach

It seems like all brands need is a "viral video" and they'll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition.

Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.

Apple Video Finds Emotionally Compelling Stories in Apps

Apple Video Finds Emotionally Compelling Stories in Apps

Apple's "Making A Difference...One App at a Time" is a great example of telling stories and compelling audiences rather than strictly saying "Look at us and all these great things we can do!" type of ad. Finding an emotional resonance in your video is one of the chief aspects you look for in video creation.