Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

A Look at YouTube 'Tip Jar'-Style Services

A Look at YouTube Tip Jar Style Services

Recently, Patreon and Subbable came into being in order for creators to offer a unique opportunity: subscribers, fans, followers, etc. could, if they were so inclined, pay for the content they could easily watch for free. We take a look at four of these services, all with their slight differences.

Video Success Is Like Success of the 'Old Days:' It's Not What You Know, It's Who You Know

Video Success Is Like Success of the Old Days: Its Not What You Know, Its Who You Know

Here we are again, to remind you that it's not just great content that gets your video shared. It's the ability to talk to others who might want to share your content. There are lots of great videos out there that don't get watched, and the reason they don't is that creators don't bother to do the additional work.

Can Online Video Save the Newspaper Industry?

Can Online Video Save the Newspaper Industry?

With all the layoffs and the closures, will newspapers exist in 20 years? And if not, how will journalists make the transition to the web...with video? They'll need to find a way if the stories of newspapers' certain demise are true.

Vine vs. Instagram: Short-Form Social Video Marketing Ideas

Vine vs. Instagram: Short Form Social Video Marketing Ideas

While many comment on the rivalry of Instagram vs. Vine, the problem isn't which platform is better, The problem is that companies don't use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.

The Top Video Marketing Mistakes (and Solutions)

The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don't always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.

Marketers Should Use TrueView Ads on YouTube [Creator's Tip #103]

Marketers Should Use TrueView Ads on YouTube [Creators Tip #103]

Here's exactly why you should be using TrueView ads when you set up a YouTube marketing campaign, as illustrated by Greg Jarboe in this week's Creator's Tip. Jarboe has seen why these ads are incredibly powerful in today's YouTube advertising.

Winning Video Entries from the ReelSEO Video Marketing Summit

Winning Video Entries from the ReelSEO Video Marketing Summit

During the ReelSEO Video Marketing Summit, we teamed with Spot Trender to create a contest for best videos in categories such as B2C, B2B, and PSA. Spot Trender used a reaction graph to select the winners. Would you like to see who won? Read on.

Does One Bad Video Mean the End of Your Channel?

Does One Bad Video Mean the End of Your Channel?

So you release a video you think is great, or maybe you think it's a little "out there," and then the bad comments and dislikes start racking up. What went wrong? And does it mean the end of your channel as you know it?

YouTube Video Insights for August 2013: But Wait, There’s More!

YouTube Video Insights for August 2013: But Wait, There’s More!

Some statistics you can take with you during the month of August, while you're laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?

Tubular Labs Pushes Their YouTube Real-Time Audience Dashboard Into Public Beta

Tubular Labs Pushes Their YouTube Real Time Audience Dashboard Into Public Beta

Tubular Labs just took their real-time audience dashboard out of beta today. It's a tool creators can use to find who their audience is and who creators should interact with in the best efforts to engage with their audience and generate more subscribers and viewers.

Creative Storytelling for Brands: Video Marketing Summit Recap

Creative Storytelling for Brands: Video Marketing Summit Recap

What did the top creative minds in the online video industry say about storytelling at the ReelSEO Video Marketing Summit? What are the steps? Is there a magic unicorn? Does it really come down to planning? Here's a summary of what they said.

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creator's Tip #102]

Everything You Always Wanted to Know About AdWords for Video* (*But Were Afraid to Ask) [Creators Tip #102]

In this week's Creator's Tip, we go long! We get BLASTmedia's Ryan Noel to tell us everything about AdWords for Video: where to start, who to target, where the ads will appear, the frequency at which they will appear, and so on. Follow this video to start becoming a master.

Why You Should Share Your Creative Budgets with Vendors

Why You Should Share Your Creative Budgets with Vendors

When clients don't divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don't want to take advantage, they just want to know where to aim.

Brands Should Encourage User-Generated Video Content to Spread the Word

Brands Should Encourage User Generated Video Content to Spread the Word

Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.

Is YouTube’s Business Model Broken? What about Vine or Instagram?

Is YouTube’s Business Model Broken? What about Vine or Instagram?

Some notes on Revision3's live recording of downLOADED at the ReelSEO Video Marketing Summit, and who's "winning" in the social media race between YouTube, Vine, and Instagram. The answer is: whatever floats your boat, of course.