Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he's turned his attention to another unlikely product and it looks like his magic touch is already working as 'Girls Don't Poop' goes viral.

Jimmy Kimmel Reveals Prank Behind Viral Twerking Fail Video

Jimmy Kimmel Reveals Prank Behind Viral Twerking Fail Video

Comedian and internet troll genius Jimmy Kimmel has revealed that he was behind the recent 'Twerk Fail - Girl Catches Fire' video that has taken YouTube by storm over the past week. He let us in on the secret on his ABC show in a video about a video that's about to go viral itself.

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

It's been a while since we've seen a video go super viral, Psy style, but 'The Fox' by Norwegian band/comedy duo Ylvis seems to be heading in that direction. It's had 8.8 million views in just a week with over 1.3 million social shares so far.

#1 Business Video Tip - Let Your Goals Drive Strategy [Creator's Tip #107]

#1 Business Video Tip   Let Your Goals Drive Strategy [Creators Tip #107]

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

Behind The Curtain: Everything I Learned About Video Was from ReelSEO

A bid adieu to ReelSEO as I move on to the wild and wonderful world of YouTube channel management full-time. It was a pleasure getting to know many of you and in my "farewell address," I tell you what makes a good YouTube channel can be found on this very site.

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

You’ve probably never heard of William Arthur Ward, one of America’s most quoted writers of inspirational maxims. That’s because he wrote for magazines like Reader’s Digest and newspapers like the Fort Worth Star-Telegram a couple generations before YouTube was launched. But, Ward wrote something that ...

The Video Metrics That Matter. Hint: It's Not Views [Video]

The Video Metrics That Matter. Hint: Its Not Views [Video]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

There are 8 phases of the customer life cycle, and video can play a part in all of those...from the time that you make people aware that you exist to the point where they become your most vocal cheerleaders, video can and should be a part of each step.

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

For the 2013 Video Marketing Summit panel entitled, "Making Your Videos Famous – The Science of Sharing & Video Diffusion" for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM's "Touch" ad.

An Interesting Look Into Funny Or Die [Video]

An Interesting Look Into Funny Or Die [Video]

TechCrunch's Ryan Lawler got to take a look at the Funny or Die offices. There are some interesting remarks about online video from Funny or Die CEO Dick Glover in the piece, as they have built a sustainable platform without throwing their videos on tons of video destination sites.

How DoubleTree by Hilton Turned to Video to Engage Travelers

How DoubleTree by Hilton Turned to Video to Engage Travelers

There's an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it's going to take awhile to figure out the "clear winner" of the three.

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.