Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.

2013 Video Marketing Survey & Business Video Trends Report

2013 Video Marketing Survey & Business Video Trends Report

A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.

Polaris Targets The Biggest Star Gamers On YouTube [Interview]

Polaris Targets The Biggest Star Gamers On YouTube [Interview]

Polaris, the gaming division of Maker Studios, is a celebration of gaming and geek culture, featuring editorial coverage on the stories that matter to its audience. They've just signed four big names that bring over 13 million subscribers and 150 million views per month.

Clients From Hell: Video Marketing And Production Issue

Clients From Hell: Video Marketing And Production Issue

The client vs agency or freelancer relationship can be a difficult one sometimes, particularly when the expertise or technology behind video production or marketing isn't fully understood. We bring you the best 'Clients from Hell' stories.

Want To Make Money From YouTube? Work Hard And Be Amazing

Want To Make Money From YouTube? Work Hard And Be Amazing

YouTube advise that creating "unique, compelling, and entertaining or informative" content should be the video creator's top priority - but they don't actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.

ESPN Deal With AOL Offers Sports Fans Premium Online Video Content

ESPN Deal With AOL Offers Sports Fans Premium Online Video Content

AOL and ESPN have signed a pretty significant deal to distribute ESPN sports related video content across major AOL sites like The Huffington Post, The Boston Globe and of course, AOL itself. The agreement strengthens AOL’s collection of high-quality online video content and significantly boosts its sports-related offering.

Viral Marketing: The Science of Sharing by Karen Nelson-Field [Interview]

Viral Marketing: The Science of Sharing by Karen Nelson Field [Interview]

If you're serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.

How AOL's Investment In Original Programming = 55% Increase In Views [Interview]

How AOLs Investment In Original Programming = 55% Increase In Views [Interview]

188.5 Million Americans watched 46 Billion content videos in August 2013 and AOL was a major player in that field, with 55% more viewers than they had in August 2012. We find out why they have become so successful.

Fun Video Friday: Unhappy Birthdays, Ginger Cats And Guitar Riffs

Fun Video Friday: Unhappy Birthdays, Ginger Cats And Guitar Riffs

Science stuff, ginger attack cats, Cookie Monster and Unhappy Birthdays make up some of our favourite videos from the last week. We have picked the best of the bunch for your entertainment so grab that coffee, sit back and enjoy some of the footage that has or is going viral as we speak.

ReelSEO Viral Video Of The Week: Chipotle's The Scarecrow

ReelSEO Viral Video Of The Week: Chipotles The Scarecrow

Having won awards for their previous video campaign, Chipotle have again produced something very special that has already attracted over 5.8 Million views in just one week. 'The Scarecrow' is a beautifully produced animated video highlighting issues with the modern food industry.

Why Bite-Sized, Short Form Videos Are Good For Business

Why Bite Sized, Short Form Videos Are Good For Business

Bite sized videos are no longer the domain of amateurs. With the unprecedented success of Vine and Instagram video, brands are turning to short form content to increase visibility. We take a look at some of the best examples.

The Second Screen Revolution: Do Advertisers Need To Worry?

The Second Screen Revolution: Do Advertisers Need To Worry?

As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?

5 Really Great Ways To Ruin A Corporate Video

5 Really Great Ways To Ruin A Corporate Video

Whatever type of corporate video you want to produce, whether it's a talking head interview or a How To guide, the bottom line is it has to be good. Badly produced video content can shatter your reputation and provide very little ROI. We take you through 5 things not to do.