Video Marketing

Video marketing = ReelSEO

Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

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Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building ...

Hobbit Flight Safety Video from Air New Zealand Makes Boring Instructions Fun

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Whenever I'm on a plane, I generally watch the safety instructions even though I've seen them dozens of times.  It's easy to get lazy and think, "I already know this," and continue reading a magazine.  Knowing this, Air New Zealand and WETA, the special effects ...

Viral Video Showdown on Syfy Has Teams Compete to Produce "Viral" YouTube Hits

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We have reality competitions for everything else in the world, why not viral videos?  Last night, Syfy premiered "Viral Video Showdown," in which two teams compete to make the best "viral" video with a certain theme, a few limited parameters, and very little time.  You ...

How To Outrank the Competition in YouTube Search [Reel Web #63]

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Over the past couple of weeks, there have been a ton of changes at YouTube including a major change to their search algorithm, new annotations functionality, testing of a completely overhauled site design, and a lot of other stuff.  In this week's ReelWeb, we take ...

YouTube Testing New Site Design Again: Here’s How to Preview It!

youtube-redesign

What is certain in this world is death, taxes, and YouTube changing their site about every 5 minutes.  And also, not everyone will see the changes and it makes everyone else who knows their YouTube has changed seem crazy.  Heck, I have two laptops and ...

Using YouTube to Make 2012 Presidential Election Predictions

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I’m very confident that Internet marketers and video content producers can use YouTube to make 2012 presidential election predictions. And, by that, I mean you can use YouTube to make accurate 2012 presidential election predictions. How is this even remotely possible? According to RealClearPolitics, Mitt ...

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

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It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for ...

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

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33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I ...

Something Might Be A Bit Off About YouTube's 'On the Rise' Program, Here's Why

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I've been covering YouTube's "On the Rise" winners for awhile now, and I thought they were good, monthly reminders of what certain channels are doing in order to build an audience.  The thing is, like many things YouTube does, the program is a bit of ...

When Felicia Day Speaks, We Listen: Shares Online Video Advice

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We have a lot of ambassadors in this still-developing world of online video, but perhaps none as big as Felicia Day, who in the TV/film world is another nice character actress that fans of nerdy shows love, but in the online world is pretty much ...

How to Spike Video Views via Special Channel Events - A Look at Captain Sparklez’ Minecraft Style

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When you look at certain YouTube channels, you'll see some healthy views here and there that number into the tens and hundreds of thousands.  You'll see a consistent amount of views across every video.  Every once in awhile, one will spike, and there's usually a ...

4 Common Video Strategy Mistakes & How to Avoid Them

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In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy.  A brand can spend copious ...

Battle of the Mobile Brands Dominates YouTube Top 10 Rankings

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Yes, the contest to win the World Series starts on Wednesday. And, yes, the struggle for the White House looks like it will be won or lost in 10 battleground states. But the competition that online video marketers are watching like a hawk is the ...

Bodyform Video Apology Shows Brands How To Get Social Media Right

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The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react ...

A Case Study in How to Release Your Short Film Online

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This week, Vimeo reprinted an article from Short of the Week creators Andrew Allen and Jason Sondhi called "How We Launched Our Film Online: The Thomas Beale Cipher."  These filmmakers wanted their film to be seen by a larger audience after 8 months of festivals, ...

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