Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
On this week's Reel Web, Tim gives an overview of several recent updates and new features launched at YouTube including over the past week. Just yesterday we reported that you will now be able to link your YouTube channel to a Google+ brand page so ...
Over the summer YouTube made it possible to associate your Google+ profile with your YouTube account, using your real name instead of some anonymous handle. This obviously would be awesome for some, and not-so-awesome for others, and you've probably seen a prompt over the past ...
Fullscreen has only been around for about two years, but they have snapped up some impressive talent for their Creator Network in a short time. Boasting such channels as Michael Buckley (WHATTHEBUCK), Lindsey Stirling (lindseystomp), Five Second Films (5secondfilms), Megan Nicole (megannicolesite), Tyler Ward (tylerwardmusic), ...
Recently we talked about an announcement from YouTube where creators could use off-site annotation links, which would allow viewers to go straight to a website from links in the video. Another announcement came in the form of Merch Annotations, in which creators could merchandise and ...
Rhett & Link, commercial kings of Internet video, have done it again. Teaming up with SleepBetter, which sells mattresses and bedding and things of the sort, Rhett & Link put together a video where you have to focus, and spot the differences between two virtually ...
This week on the Reel Web, we share some insight from YouTube regarding how they go about testing and experimenting with new site designs and features. We also talk a bit about YouTube's original channel initiative and their recent decision to re-invest in some channels ...
I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...
Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing. They offer a great way to ...
A few weeks ago LG released an ad for their new IPS monitors, and tent-poling the ad around Halloween, they made a video that would be a pretty scary scenario for all of us: what if the floor of an elevator started falling right in ...
So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident. I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this ...
YouTube is at it once again with multiple updates and changes in recent weeks. On this week's Reel Web weekly video news episode, we review several major changes that YouTube has made to the video upload process in the past week or so that you should ...
Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). ...
David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on ...
Now this is the ultimate in black hat video marketing. In the latest video from user johnst172 (Toronto agency john st.'s channel), who brought us "Catvertising," we see a fictional company called "Buyral" which has everyone from "professional clickers" to very young kids to the elderly ...
So in the midst of testing out a brand new YouTube, creators have also been given a few more things to work with during their video uploading. These are some minor changes, but they add convenience to the process. Announced on the YouTube Creator Blog, ...
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