Online video marketing: News, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
Video marketing for the web works, but there are a few things to consider making sure you get the most out of it. Lee Walker of Blue Chew Digital explains how.
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only some of them were Super Bowl related. We have angry ...
Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world. Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is ...
When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it's even more popular than I thought--and far more popular ...
YouTube is rolling out six new educational channels focusing on math, science, history, art/culture, and astronomy. The new offerings are a part of their 100 original content initiative, but recently YouTube has made a lot of strides in being a go-to source for education, with Space Lab and YouTube For Schools being announced in the ...
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike. And if you can create a series that keeps people coming back time and time again to watch the next segment, it’s even better. (Admit it—you haven’t missed even one “Will it Blend?” video.) But many small business owners ...
This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product. Subjective product. And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the ...
The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.” The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal's Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand ...
We all know it's important that we upload video content on a regular basis because it helps us build momentum, increases our videos' ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that's unreasonable to pull off ...
Last week, Philip DeFranco's original YouTube channel, SourceFed, made its debut. Because the guy has over 2 million subscribers, he was able to get quite a few recruits for the new channel, which is opinionated entertainment news, gossip, and current events. This new channel fits DeFranco like a glove, since this is exactly the type ...
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts. The true enthusiasts - those who are so ...
Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more publicity for the ad--which went on to be voted one ...
This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that's coming to Vimeo's website sometime soon. We also discuss YouTube's new announcement of having 60 hours of video uploaded to their site every minute and we go ...
President Obama seems like a pretty regular guy... someone you could hang out with, even. Most of us never get to meet a sitting U.S. President, let along hang out with one. But today, in just a handful of hours, you can do just that on the White House YouTube Channel, as President Obama hosts ...
