Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

How Turkish Airlines is Winning Big at Video Marketing turkish airlines video marketing 260x170

How Turkish Airlines is Winning Big at Video Marketing

When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?
The NBA is Crushing Other Sports Brands on Social Video nba social video  260x170

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
LEGO & Facebook Video: Is the Brand Missing a Quick Win? lego batman video youtube 260x170

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.
Live Streaming vs Video on Demand: Why Brands Need to Consider Both live video streaming for brands 260x170

Live Streaming vs Video on Demand: Why Brands Need to Consider Both

Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.
No, Marketers, Not All Video is Created Equal not all video created equal 260x170

No, Marketers, Not All Video is Created Equal

Instead of developing a coherent strategy for their videos, many brands often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out plan.
It’s Tough to Make Predictions, Especially About the Future of Video Marketing predicting future video marketing 260x170

It’s Tough to Make Predictions, Especially About the Future of Video Marketing

The online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it's vital that video marketing teams keep on top of trends.
Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand? why brands make viral videos 260x170

Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

Viewers love a good viral video - video content that is so informative or entertaining that they readily share it across their own social network feeds. Hardly a week goes by that you aren't shown a viral video from a friend, or are showing one to a friend yourself. But why do brands make them? What are the solid, measurable business objectives that can be achieved by making one?
Do You Really Know the Impact of Social Video on Your Brand?

Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
Why BuzzFeeds Video Distribution Strategy Demands New Industry Metrics buzzfeed video metrics strategy 260x170

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz brand lift super bowl 2016 video ads 260x170

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.