Online Video: Video Marketing
Video marketing news, tips and guidelines for online video marketing, web video search marketing, and all things related to marketing your online video content. Internet video marketing is growing. Learn about it today.
About YouTube’s New Channels – YouTube Channels 2.0
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June 30, 2009 |
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In case you thought YouTube Channels 1.0 were shite, they’ve now given us version 2.0 (beta). But really, what’s in a name and version number?
Ok so YouTube is getting ready to release a new version of YouTube channels and they’re quite pleased with themselves overall. Thousands are already using the new Channels 2.0 but they’re continuing to add on to them and this week they’ve added a whole new slew of things including… channel ADS. If you are a Youtube Partner, you will be able to pile on a ‘full range of ads’ on your YouTube Channel. It’s about time!
Watch a Video, Save the Planet
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June 18, 2009 |
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Every once in awhile something crosses my desk (which is currently in Dubrovnik, Croatia) that doesn’t deal with metrics, controversy or anything heavy. This, is one of those times. I got an email from Heidi at Ripple Effect Communication on something she thought I might be interested. She was right, I’m interested.
7 Tips for Successful Viral Video Production & Distribution
Posted
June 17, 2009 |
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Today at ReelSEO, we offer the following guest post authored by Sarah Wood of Unruly Media. Unruly Media is a viral video seeding specialist that works with huge global brands and agencies (Nike, Pepsi, MTV, Sony Pictures, and many others) to harness and engage the social web; so trust us, this is good stuff.
The focus below is specifically on tips for *viral* success of videos – how to produce and distribute a video that will get people talking about and sharing the content. In other words, these are suggestions for how to get your video *shared* in the viral sence. For this reason, the focus is split pretty evenly between content creation and distribution. Ok, here we go, direct from Sarah;
You Want to Host Your Own Live Online Video Show?
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June 17, 2009 |
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Who doesn’t have dreams of creating their own video show and pushing it out to the masses, getting it picked up by a major media outlet and having it turn into their 15 minutes of fame? Heck, even I do!
Creating Persuasive Interactive Video for E-Commerce
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June 10, 2009 |
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There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.
Upload Videos To Multiple Video Sharing Sites
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June 10, 2009 |
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So, you’ve got some videos made and you want to get them out there as fast and efficiently as possible. That means you probably want some tools to upload them to multiple video sites automatically right? Right! Here’s some of the coolest tools we found that will help you do just that, and in a hurry.
Now, I didn’t say they’d be free and instead of separating them out pay/free I’m just going to give you a good long list of them. I haven’t played with all of them so I can’t vouch for how cool, fast or stable they are. This is more like an informative piece that you can use as a starting point for research on how to get your videos published online with the quickness.
Email Video Marketing, What’s Old is New Again?
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June 7, 2009 |
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Want to get your video out to the masses? Why not try email? Sure you can’t actually embed videos in email via Javascript (usually) but you can work some other miracles and get them in front of eyeballs thanks to new products popping up for email marketing.
With billions of videos being watched online monthly and almost everyone having some sort of email account, it seems only right that the two be once again reunited into a mass marketing tool. So much so that multiple services are now offering up new ways to do just that.
Tremor Rocks New Web Video Ad Format
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June 3, 2009 |
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Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they?
SEO For Video – Collection of Tips & Techniques
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June 1, 2009 |
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It occurred to me that perhaps it may be useful to post links to some of our popular video search engine optimization tips and tutorials from the past year since we have been so prolific on the topic of SEO for video content.
Podcast: Download
Viral Video Genius Quits Day Job for Online Video
Posted
May 25, 2009 |
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“Viral Video Genius” Nalts, well known in the online video world as one of YouTube’s most prolific viral video creators and YouTube comedians, led two separate lives until last week, when the two worlds recently collided and he was outed as a Consumer Product Director at Merck, where he marketed Propecia. Kevin Nalty had kept his day job private from his viral video fame offering only a vague reference in his online bio that he was a “Consumer Product Director at a Fortune 100 company.”
