Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the new Vimeo Playbook which offers some solid advice.

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.

Viral Video Roundup for February 2015: Speed Dating & Power Rangers

Viral Video Roundup for February 2015: Speed Dating & Power Rangers

We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.

The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

The Art of Persuasion: 5 Viral Videos You Didnt Know Were Ads

Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We look at 5 incredibly successful branded videos that you may not have realized were ads.

No Movie Trailer Is Without Sin - CinemaSins Review 2015 Oscar Nominees for Best Picture

No Movie Trailer Is Without Sin   CinemaSins Review 2015 Oscar Nominees for Best Picture

The 2015 Academy Awards are just days away and ReelSEO enlisted YouTube stars CinemaSins to review the movie trailers for the 8 films nominated for an Oscar for Best Picture.

Facebook Vs. YouTube: Why It's Like Comparing Apples to Oranges

Facebook Vs. YouTube: Why Its Like Comparing Apples to Oranges

Facebook is being touted as the new destination site to upload a branded video if you want the views, and the engagement. But, is it fair to compare Facebook to YouTube when they are clearly very different models?

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016

Working the Vertical: The Role of Logic and Emotion in Video Marketing

Working the Vertical: The Role of Logic and Emotion in Video Marketing

Video marketing is as much of an art as it is a science. Understanding the crucial role that logic and emotion play in engaging the viewer is the first step to unlocking the full potential of your video marketing strategy.

The Introverted Video Marketer's Guide to Appearing on Camera [Creators Tip #176]

The Introverted Video Marketers Guide to Appearing on Camera [Creators Tip #176]

If you have an introverted personality, or are just very shy, appearing in front of a video camera can be a daunting prospect. But don't worry, we have 5 very valuable tips that should make your life on film that little bit easier.

When Does a Parody Video Become a Full-on Brand Attack?

When Does a Parody Video Become a Full on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

ReelSEO + Tubular = Fast-Forwarding Video Marketing Intelligence

ReelSEO + Tubular = Fast Forwarding Video Marketing Intelligence

When I started ReelSEO back in 2007, online video was still an infant and online video marketing was just being born. At YouTube, just six hours of video content was being uploaded to the site each minute -- versus more than 300 hours/min nowadays.

Doritos 'Crash the Super Bowl' Video Contest Wins the Big Brand Game

Doritos Crash the Super Bowl Video Contest Wins the Big Brand Game

The 'Crash the Super Bowl' competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it's the brand behind the contest that really scores a marketing touchdown.

12 of the Best Vines, Instavids, and Facebook Videos for the 2014 Holidays

12 of the Best Vines, Instavids, and Facebook Videos for the 2014 Holidays

We've seen some fantastic video marketing campaign for the holidays, and here's our round up of the best Vines, Instagram, and Facebook videos of the 2014 festive season.

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.

Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video Marketing for Non Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes.