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I’m at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning’s session titled, “Successful Content Syndication and Aggregation Strategies.”
This is easily the best news in weeks for video producers: YouTube is now supporting true HD 1080p. Yes, you read that right. You can now upload 1080p HD videos to YouTube and share the glorious high definition quality with your friends.
It’s time again for another Viral Round Up (it’s actually a day or so past the time for another Viral Round Up, and I’m hoping you’ll forgive my tardiness).
As usual, the past week offers us several examples of viral success—some intentional, some accidental, and all holding valuable lessons for us video marketers. Let’s dig in.
uSocial, the company that has created controversy regarding their services in the past, is at it again. You might remember them as the company that sold Diggs for your Digg submission, friends for your Facebook account, and followers of your Twitter ramblings. Now they’re offering a new service: views for your YouTube video.
I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.
Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures). The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral. Learning from those who succeeded before us is the surest way to find our own success.
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
You’re already spending part of your budget on Search Engine Marketing. You’ve done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important in helping you achieve the goals you have set for your site, but what else should you be concentrating on?
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.
Listen to my podcast interview with intellectual property and new media attorney David Adler to hear about recent developments with a popular case today involving the battle between fair use and copyright protection, and what it can teach us about detecting and preventing clear-cut copyright violations in online video marketing.
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I’m a bit of a viral video nerd. I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun: trying to figure out what makes one work where another fails. It’s a very inexact science.
This week I want to look at three viral video stories—case studies, if you will.
