Video Marketing and Online Video:

Online video marketing news, tips and guidelines for internet video marketing, web video search marketing, YouTube marketing, and all things related to marketing your online video content. Online video marketing is growing. Follow ReelSEO for up-to-date information regarding online video marketing.

web video university

Succesful Content Syndication and Aggregation Strategies

smwest logo 200x52 Succesful Content Syndication and Aggregation StrategiesI’m at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning’s session titled, “Successful Content Syndication and Aggregation Strategies.” 

YouTube Adds Support For 1080p Full HD Video – Sweet

youtube hd YouTube Adds Support For 1080p Full HD Video   SweetThis is easily the best news in weeks for video producers:  YouTube is now supporting true HD 1080p.  Yes, you read that right.  You can now upload 1080p HD videos to YouTube and share the glorious high definition quality with your friends.

Viral Video Round Up – Lessons From This Week’s Viral Successes

It’s time again for another Viral Round Up (it’s actually a day or so past the time for another Viral Round Up, and I’m hoping you’ll forgive my tardiness).

As usual, the past week offers us several examples of viral success—some intentional, some accidental, and all holding valuable lessons for us video marketers.  Let’s dig in.

uSocial is Selling YouTube Views – Should you Buy em?

money 300x199 uSocial is Selling YouTube Views   Should you Buy em?uSocial, the company that has created controversy regarding their services in the past, is at it again.  You might remember them as the company that sold Diggs for your Digg submission, friends for your Facebook account, and followers of your Twitter ramblings.  Now they’re offering a new service: views for your YouTube video.

Predictions with Local Online Video Marketing – Interview with Topix

I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.

Viral Video Round Up – Lessons From This Week’s Viral Successes

Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures).  The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral.  Learning from those who succeeded before us is the surest way to find our own success.

Is Your Video A Vehicle Or A Destination?

departure3 Is Your Video A Vehicle Or A Destination?I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.

The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.

On the Importance of AB Testing to Measure Landing Page Video ROI

2492945625 e7f1c078b3 200x137 On the Importance of AB Testing to Measure Landing Page Video ROIYou’re already spending part of your budget on Search Engine Marketing. You’ve done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important in helping you achieve the goals you have set for your site, but what else should you be concentrating on?

Original Web Video Series = Success for Retail Shopping

shopping center mall 200x133 Original Web Video Series = Success for Retail ShoppingThe economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.

Viral Video Round Up – Lessons From This Week’s Viral Successes

This is the second of what we hope will be a weekly series examining viral video success stories.  We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.

“Fair Use” Legal Update – What Online Video Professionals Should Know

adler david1 “Fair Use” Legal Update – What Online Video Professionals Should KnowListen to my podcast interview with intellectual property and new media attorney David Adler to hear about recent developments with a popular case today involving the battle between fair use and copyright protection, and what it can teach us about detecting and preventing clear-cut copyright violations in online video marketing.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Learnings From This Week’s Viral Video Success Stories

I’m a bit of a viral video nerd.  I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun:  trying to figure out what makes one work where another fails.  It’s a very inexact science.

This week I want to look at three viral video stories—case studies, if you will.