Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry.

computer video consumption

Computer-based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.
google comscore

TV-like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
OTT and VOD

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.
youtube susan wojcicki

Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Susan Wojcicki will face several strategic challenges as the head of YouTube. She'll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.
video metrics

comScore's New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
Viewers Hate Hashtags...

TV Viewers Hate Hashtags During TV Shows Says TiVo [Report]

Game of Thrones requires more attention than reality TV? So say TiVo survey respondents. Not only that, but people absolutely hate #hashtags during TV shows. The percentage of people who like seeing them during shows is pretty low indeed.
youtube facebook

Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]

While there might be reports of Facebook's death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range.
video-market-china-thumb

Surprise! China Has Largest Number of Online Video Viewers in the World

China's online population is over 600 million people, and the online video viewing population is more than all of America at 450 million. That's expected to grow to 700 million in the next few years. Check out the info on the world's largest online video viewing audience, China.
agencies

State of Video Advertising for Agencies [Infographic]

Mixpo surveyed 150 media buyers and came up with some pretty large numbers in regards to who is creating, managing or supporting digital video advertising campaigns in 2013. 2014 looks equally bright as well but the number might be slightly skewed, read on to find out why.
digital budgets 2014

B2B Digital Marketing Budgets to Increase, Focus on Video, Social Media [REPORT]

According to a new report from AdAge, marketing budgets are going to increase for video, digital, and mobile in 2014 while more 'traditional' forms of advertising are set to get around the same spend as 2013. Respondents confirmed increased budget for video content ahead of search and banner ads.
video advertising predictions 2014

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
2014

What Are The Top Trends In Online Video For 2014

As 2013 comes to a close, we take a look at some of the trends in video production, advertising and marketing that could dominate 2014. With technology moving so fast and becoming more accessible, we're looking forward to some inventive and creative content.