Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

It's been a while since we've seen a video go super viral, Psy style, but 'The Fox' by Norwegian band/comedy duo Ylvis seems to be heading in that direction. It's had 8.8 million views in just a week with over 1.3 million social shares so far.

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Significant video shares across social media networks can increase brand awareness by 55% and increase the 'likelihood to purchase' by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it's interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it's going to take awhile to figure out the "clear winner" of the three.

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.

Use A Video: Your Kickstarter Project Is 85 Percent More Likely to Be Funded [Study]

Use A Video: Your Kickstarter Project Is 85 Percent More Likely to Be Funded [Study]

Kickstarter projects that use a video are 85 percent more likely to get funded, according to a recent study by MWP. 44 percent of Kickstarter projects get funded, and of that group, the ones with video more often reach their funding goals.

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

ZeFrank's Channel, As Dissected by vidIQ

ZeFranks Channel, As Dissected by vidIQ

We got to meet vidIQ's Rob Sandie and much of his team at the ReelSEO Video Marketing Summit and at VidCon. Sandie gave us a look at vidIQ's service, which measures your social engagement, tells you the best way to write a description, and all sorts of stats to sift through to make your video launches better.

YouTube Video Insights for August 2013: But Wait, There’s More!

YouTube Video Insights for August 2013: But Wait, There’s More!

Some statistics you can take with you during the month of August, while you're laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?

Is YouTube’s Business Model Broken? What about Vine or Instagram?

Is YouTube’s Business Model Broken? What about Vine or Instagram?

Some notes on Revision3's live recording of downLOADED at the ReelSEO Video Marketing Summit, and who's "winning" in the social media race between YouTube, Vine, and Instagram. The answer is: whatever floats your boat, of course.

Video Sharing Increased in Q2 2013, Thanks to Three Big Ads

Video Sharing Increased in Q2 2013, Thanks to Three Big Ads

Video sharing increased 7 percent in 2013's Q2, according to a new white paper released by Unruly. Sharing in Q2 beat the Super Bowl-dominated Q1 on the basis of three out-of-this-world showings from the ubiquitous ads released by Dove, Evian, and Kmart.

ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore released their June 2013 U.S. Online Video Rankings today. We saw another incredible rise in ads last month, and Americans watched a total of about 45 billion videos overall. Minutes-per-viewer increased to the highest point since last October.

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

Video gaming is huge on YouTube: videos with reviews, previews, announcements, walkthroughs, parodies, and more are just extremely popular, especially when you look at the stats for video gaming channels near the top and on the rise. Google's new Think Insights breaks it down.

And Now for Something Completely Different: Think Insights

And Now for Something Completely Different: Think Insights

What is one to do when all the analysis has been well...analyzed? Thank goodness for Google's Think Insights, which tells us the reasons why memes are important, or why we're watching certain ads on YouTube, or...even something completely different.

Vine Catching Up to YouTube In Social Media Engagement

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.