Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry.

online video

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
Tumblr

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?
video ad longform

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
spotx

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.

Where are Millennials Watching Video Content? Not on TV. [REPORT]

If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
beyond-reviews-zefr-ebook

12 Types of Product Videos Influence Customers on YouTube [Research]

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.
valentines day

Valentine's Day and YouTube: a Match Made in Video Heaven

While people might think that most Valentine's Day videos on YouTube are all about hair and makeup ideas, the data about popular videos and prolific channels suggests that Valentine's content is much, much more diverse than that.
virgin airlines

Video Marketing More Effective Than TV Advertising for Airlines

According to a new report from Skift.com, video marketing is rapidly eclipsing television as the most effective channel for travel marketing, especially for marketers targeting younger demographics. And, video marketing is more important for airlines than most travel-related businesses.
computer video consumption

Computer-based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.
google comscore

TV-like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
OTT and VOD

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.
youtube susan wojcicki

Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Susan Wojcicki will face several strategic challenges as the head of YouTube. She'll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.
video metrics

comScore's New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?