Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Valentine’s Day and YouTube: a Match Made in Video Heaven

Valentines Day and YouTube: a Match Made in Video Heaven

While people might think that most Valentine’s Day videos on YouTube are all about hair and makeup ideas, the data about popular videos and prolific channels suggests that Valentine’s content is much, much more diverse than that.

Video Marketing More Effective Than TV Advertising for Airlines

Video Marketing More Effective Than TV Advertising for Airlines

According to a new report from Skift.com, video marketing is rapidly eclipsing television as the most effective channel for travel marketing, especially for marketers targeting younger demographics. And, video marketing is more important for airlines than most travel-related businesses.

Computer-based Video Consumption Climbed 157% in Past Five Years

Computer based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they’re watching. So jump on and enjoy the ride.

TV-like Metrics Hit Display Ads with Google/comScore Deal

TV like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it’s DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it’s hard to gauge the numbers in terms of ‘should you be moving budget dollars into these types of ads.’ Hopefully, more information will make for more conclusive determination on the impact of these types of ads.

Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Memo to Susan Wojcicki: YouTube Needs its Own Ad Sales Force NOW

Susan Wojcicki will face several strategic challenges as the head of YouTube. She’ll need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

YouTube and the Beauty Industry: How Brands are Getting Crushed [Report]

The big beauty brands may dominate TV and the glossy magazines but they are being crushed on YouTube when it comes to views, likes, comments and engagement. In fact, only 3% of YouTube beauty views belong to the big cosmetic and beauty brands.

comScore’s New Metrics Mean Little for Video Marketers or Advertisers

comScores New Metrics Mean Little for Video Marketers or Advertisers

comScore’s plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?

Super Bowl Commercials are Just For Fun Say Most Viewers [Research]

Super Bowl Commercials are Just For Fun Say Most Viewers [Research]

$4M to show ads to people who are really upset about the ads? That’s called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they’re wasted money and wasting their time.

TV Viewers Hate Hashtags During TV Shows Says TiVo [Report]

TV Viewers Hate Hashtags During TV Shows Says TiVo [Report]

Game of Thrones requires more attention than reality TV? So say TiVo survey respondents. Not only that, but people absolutely hate #hashtags during TV shows. The percentage of people who like seeing them during shows is pretty low indeed.

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