Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Netflix Top of SVOD List, RedBox Leads in Pay-Per-Rental Category [Report]

Netflix Top of SVOD List, RedBox Leads in Pay Per Rental Category [Report]

Digitalsmith's Q3 2013 Video Discovery Trends Report confirms that Netflix holds the lion's share of the Subscription Video on Demand market with 41% - no surprise there. Redbox Kiosks have the largest share of the Pay-per-Rent services market at 16.5%.

53% Say a YouTube Video Influenced a Purchase at Least Once?

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

72% of Video Marketers are Buying Ads on YouTube, but NOT In stream Video Ads [REPORT]

In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.

The Top Video SEO Practices Used by Marketers in 2013 [Report]

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it's more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video ...

Xbox One: Are UnBoxing Videos The Best Kind Of Earned Media?

Xbox One: Are UnBoxing Videos The Best Kind Of Earned Media?

User-generated content delivers 26 times more views for Microsoft on YouTube than their own videos do. With the release of the Xbox One, fan uploads of the unboxing and set up of the console are a huge contributory factor to the brand's visibility online.

82% Marketers Say Video Email Marketing is Effective [Survey]

82% Marketers Say Video Email Marketing is Effective [Survey]

60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy.

New Brand Strategies Bring New Opportunities In Online Video For 2014

New Brand Strategies Bring New Opportunities In Online Video For 2014

Online video is constantly changing and 2014 will bring even more opportunities for brands to reach their target audience in a variety of ways including semantically related results, interactive video and more sophisticated advertising methods.

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.

2013 Video Marketing Survey & Business Video Trends Report

2013 Video Marketing Survey & Business Video Trends Report

A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.

Originality And Nostalgia: The Perfect Ingredients For A Christmas Video Ad

Originality And Nostalgia: The Perfect Ingredients For A Christmas Video Ad

The Christmas video ad is the culmination of 12 months of hard work for many brands and agencies and a great campaign can lift visibility and sales for years to come. We take a look at some past ads and what it takes to create something memorable.