Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Live Streaming Video Now Powerful Business Communication Tool [Report]

Live Streaming Video Now Powerful Business Communication Tool [Report]

Every level of business seems to be using live streaming video for one thing or another and it makes perfect sense because there's no more immediate way to communicate as much information as fast than video and live streamed means it can be more real-time and interactive all around. Are you using it for your business communication? Is it just a Skype call on occasion or are you going into full blown video conferencing rigs in board rooms?

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.

Survey Finds More U.S. Consumers Use Netflix Over YouTube

Survey Finds More U.S. Consumers Use Netflix Over YouTube

In an RBC Capital Markets survey of some U.S. Internet users, Netflix topped YouTube in a category. It might have topped them in two. However, can this love affair survive the new world order of Netflix paying for their service to receive the necessary network bandwidth? Is now the time for them to raise subscription pricing?

American Express Wins the Oscar for Brand Ad Effectiveness

American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!

Tumblr May Be More Important for Video Marketing than You Realize

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

Ad Viewing on Long Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

Netflix and YouTube Dominate Downstream Bandwidth, Fixed and Mobile

Netflix and YouTube Dominate Downstream Bandwidth, Fixed and Mobile

Netflix and YouTube share 50% of all fixed downstream Internet traffic, and 23% of mobile. Netflix is way ahead at 31.6% of the bandwidth share, with YouTube at 18.7%. Facebook, with more than a billion users, surprisingly takes up only 1.3%.