Video Research & Trends
Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.
May is YouTube anniversary month and so the other day they patted themselves on the back, as they should. Internet phenomenon are generally short-lived and yet they have continued to evolve and adapt and remain relevant for quite a long time. Plus, they're worth a big old pile of cash to boot! I'm still betting ...
What exactly is “curation” and how does it relate to web video marketing? To find out, I spoke to several curation experts. They explain why they consider it the best way to blend work relationships between machines and human beings to deliver rich and relevant video content to your audience; and why those who expect ...
Yume and IPG Media Lab just released a really interesting study regarding how viewers engage with online video ads differently than they do with television ads. To draw their conclusions, they took measurements of facial expressions, eye movement and placement and biometrics to determine the interaction and engagement levels of both TV and online video...and ...
Almost four years ago, the US got the Video Census from Nielsen and NetRatings. Now, finally, the UK is getting it as well. I'm amazed it took so long because really, they spend a lot of time prone in front of video screens and I have to imagine that video in all its forms and ...
comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there was a dip in February but a resounding rebound in ...
Adap.tv has partnered up with Horizon Media on a "next generation video ad buying and campaign management system." They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats a better way to buy video ad placements.
We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents said that they would shift almost 65% of ad money ...
This isn't technically video-related, but it's search-related. It's also exceedingly cool. Today Google has unvieled a new experimental toy called Search Globe. It's an interactive visualization tool of daily searches by volume from around the world. Most of us know there is life outside our own countries, but seeing the data in this format really ...
Brightroll released the Q1 2011 Video Advertising Report this week and I already talked about part of it in one article (Targeting Tops Most Wanted List for Video Advertisers). However, there was so much good stuff in the tiny nine page report that it was quite possibly, bursting at the seams with juicy tidbits. So ...
In a global marketplace, employers are beginning to realize that their best potential employees might not live in the same city, the same state, or even the same country. The connecting power of the Internet and social media, however, give companies the ability to recruit and screen potential applicants no matter how far away they ...
Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are...female. That sort of flies in the face of what we have been seeing from all other research outfits up until now.
Just about one in three homes in the US (really three in ten) have been found to have a TV that is connected to the Internet, whether it be through a game console, Blu-ray player or the TV itself according to a new report from LRG. If you are reading this, it is probably your ...
One of the best ways for a popular website to crow about its successes is the use of statistics. This is even more true with the world of video, which is ruled by things like view counts, comments, subscriptions, and ratings. We've all heard some of YouTube's most impressive numbers--over 2 billion video views per ...
Well, it's official. YouTube is better than Twitter. At least... it is where education is concerned. That's the word from college professors who participated in a new study by Brabson Survey Research Group and Pearson, who overwhelmingly saw more value for secondary education in YouTube's video-sharing portal than they do in Twitter's microblogging platform.
Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face value. But since we know there aren't 144 billion Americans ...
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