Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

How Video is Changing the Way We Teach Children [Report]

How Video is Changing the Way We Teach Children [Report]

Although video is a relatively new addition to the classroom, it is being adopted by many educational facilities not only as a teaching tool, but also as a medium for more effective communication. The way we teach children, and adults, in the U.S. is changing rapidly and video is a significant part of that change.

Publishers See Major Opportunity for Mobile Video Monetization [Report]

Publishers See Major Opportunity for Mobile Video Monetization [Report]

Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time. But publishers aren’t quite sure who it is that is watching their content on these mobile devices. Is this a problem of reporting or is it just that they have not done enough research into the topic? If you’re pitching a mobile video initiative to a publisher, how are you presenting the audience break down and what kinds of questions are they asking? Perhaps, no one is asking the right ones.

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.

Nearly 50% of Viewers Will Watch World Cup 2014 on Second Screens [Infographic]

Nearly 50% of Viewers Will Watch World Cup 2014 on Second Screens [Infographic]

FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.

2013 – The Year of the Branded Video Explosion

2013   The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.

Online News Video Reaching Saturation Point? [Report]

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it’s growing and what the future might hold. Are you watching a lot of online news? If you’re a Millennial you may very well be. If you’re trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article… read on!

Live Streaming Video Now Powerful Business Communication Tool [Report]

Live Streaming Video Now Powerful Business Communication Tool [Report]

Every level of business seems to be using live streaming video for one thing or another and it makes perfect sense because there’s no more immediate way to communicate as much information as fast than video and live streamed means it can be more real-time and interactive all around. Are you using it for your business communication? Is it just a Skype call on occasion or are you going into full blown video conferencing rigs in board rooms?

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith’s Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you’re using channels you think aren’t effective? You wouldn’t be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.

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