Video Research & Trends
Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.
While the latest report from VuClip is entitled Global Video Insights, it only applies to users of VuClip, which is a mobile video service that works on any phone, with any carrier, and in any country. So I would not say these numbers or results are indicative of the global mobile video viewing audience but ...
Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received from comScore about their Video Metrix numbers, to sort of ...
TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video's Great CTR Debate which talks about varying CTR by sector, age, content, daypart and geography. They say that only by applying all of these various factors will you be able to get a true idea of your campaign effectiveness. ...
Qumu is a "video platform provider," and they've just released a new version of their platform, version 6.0. To help celebrate and kick-off the launch, they've also released the findings of a very interesting study about online video in the workplace. They looked at how online video impacts the work environment, and found that men ...
Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before--as much as 600 million times in Q2, which is up 15% from the previous year.
So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained from too much and so am actually in better shape ...
VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports--one from YouTube & Scripps and another from AdoTube, a video ad technology company--the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the way to the end, even when they're given the option ...
Google's new Transparency Report is pretty cool. It's an attempt on their behalf to be more public with information regarding government requests they receive. The data breaks down into two main categories: requests for user information and requests for content removal. The report covers several Google properties, including Blogger and Google Search, but I thought ...
It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture when you're able to compare the two. Not at all ...
So Nielsen put out the Cross-Platform Report and it shows that video viewing is up on all three screens - TV, Mobile and Internet (PC). Time-shifted video also saw a boost in the latest report as well which they stated was due to further market penetration. Considering that some cable operators are readying four-tuner DVR ...
A recent poll conducted by Harris Interactive Polls and Adweek shows that the younger demographics are more likely to watch TV online than their elders. A whopping 77% of younger people watch television on the Internet, with 64% of the 55+ demographic tuning in online. The 55+ crowd had the lowest percentage for any demographics, ...
eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing to watch ads if all lengths when the actual root ...
Sometimes we get so used to talking about how popular video is, and how fast it's growing online, that we actually lose perspective a bit on exactly how rapidly it's moving. You might even say we've been taking the Internet for granted a bit. Because, if Cisco's predictions are anywhere close to correct, our obsessive ...
YouTube shocked the world last year with the reveal that they were regularly serving up 2 billion video views per day, with over 35 hours of video being uploaded every minute. As stunning as those numbers were at the time, YouTube wasn't shy about setting their next milestone, which they said was 48 hours of ...
I continue my interview Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation. Steve has been in the video curation business for decades professing for years that curation is the most effective way of marketing with video; and we share some examples of businesses who are actively doing video curation ...
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