Video Research & Trends
Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.
So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, and Hulu was number one in ad impressions.
YuMe put out their Q2 report on video ad metrics and some of the numbers might be a bit surprising. For example, California alone is over 10% of all video ad impressions while Texas and New York are each just over 6%, so almost a quarter of all ad impressions are going to those three ...
Photobucket pulled some numbers from their users of late to find out that mobile video uploads are continuing to soar. In fact, they have grown something like 300% in the past year (July 2010-2011). If we were to do a survey of new phones that came out in that time there would be a lot ...
We know that viewers love different kinds of content, with video being one of the more popular varieties. But does it matter where you go to share that content? This week, Bit.ly decided to talk about link half-life--how long links shared through their service tend to last based on their origination point. In this context, ...
The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. But what we at Specific Media wanted to understand was ...
TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That's pretty large all things considered and gives a good reason to be on a demand-side platform (DSP, like TubeMogul) that ...
Furthering the point that we, the digital consumers, want our entertainment anytime, anywhere, a report from In-Stat states that 50% of tablet users are watching TV and film on the devices. That's a pretty decent percentage right there, and it really shows how fast we are to adopt a new form factor to our already ...
According to just-released June 2011 data from Google, Facebook is still the world's most popular website, with 870 million unique visitors and a whopping 1 trillion pageviews per month. Right behind Facebook--in terms of unique visitors, at least--is YouTube, with 790 million visitors per month and 100 billion pageviews.
With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the top partners, just a select few.
While Mark Robertson and I were busy speaking at SES San Francisco last week, comScore and YouTube rolled out Partner Reporting, a new feature that highlights the dedicated audiences garnered by YouTube content partners. Since we were tied up talking about “Next Gen YouTube Marketing” and answering questions in “SEW Labs: The Use of Video ...
I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an ...
Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically... it covers all kinds of video. The aim? To break down the viewing habits by race, gender, and age. And the results might surprise ...
Netflix and Hulu are often compared to one another, because they both offer streaming television and movie content. But their users are actually quite different. In fact, Nielsen said that after breaking down Hulu and Netflix users and behaviors, they found a massive disparity in what specific types of content people are using each of the ...
Americans are watching online video! Crazy right?! Oh wait, we know that. If we weren't watching so much more, Jeremy probably wouldn't have gotten flamed as much as he did in his anti-Netflix-consumer article... I mean in his article in which he said we needn't be so angry over their outrageous 60% price hike. I bet ...
What is the psychological power behind what we call “social video?” How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with us his special insight on these and other important questions, ...
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