Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry.

mobile video views 2014

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015.
tv everywhere

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.
facebook video shares 2014

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.
google trends youtube

What's Trending on YouTube? Surprise! It's Gaming Walkthroughs

Google has added the top trending YouTube videos to its Google Trends dashboard. But video marketers looking to gain an insight into what could drive traffic to a branded video may be a little disappointed. It's gaming walk-throughs, and TV clips that are capturing the viewers attention.
branded video views record high visible measures Q3 2014

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views of branded video content.
adobe nielsen online video measurements audience reach

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.
“Frankie Stein Monster High Doll Costume Makeup Tutorial for Halloween”

Why Mobile Video is The New Makeup Counter for Generation C

Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics? We bring you the latest on how video is changing the way we search and shop.
window shopping youtube

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.
facebook most popular site personal video sharing

Facebook Most Popular Social Network For Video Sharing [Study]

Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to capture milestone events and document them for the future.
video content marketing strategy for B2B brands

76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core component for lead generation ROI.
online video broadband connected homes

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.
weather online video views

Rainy Days & Big Screens Push Online Video Engagement

According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.