Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video's current slice of the online pie. That's the equivalent of 4.5 trillion YouTube clips. 4K video, and the 'Internet of Things' are also going to play a bigger part in our internet consumption in four years time.

Gamers Turn to YouTube For a Virtual Taste of E3 2014

Gamers Turn to YouTube For a Virtual Taste of E3 2014

Can't attend E3 2014? Join the hundreds of thousands of other gamers who are virtually attending the industry-only event via YouTube Live streaming, and real-time information updates. Brands like Sony are also using YouTube to reach fans throughout the event.

Maybelline vs. MAC - What Will YouTube Beauty Vloggers Be Wearing on Date Night?

Maybelline vs. MAC   What Will YouTube Beauty Vloggers Be Wearing on Date Night?

You may have heard of top beauty vloggers like Michelle Phan, but there are tens of thousands of other women on YouTube who are also making videos about similar topics. These videos can range anywhere from a few views to millions of views. Octoly took at look at the data on earned media for beauty brands.

Cord-Cutters Watch 100 Hours of Video Each Month, Hog 54% of Internet Traffic

Cord Cutters Watch 100 Hours of Video Each Month, Hog 54% of Internet Traffic

A new report from Sandvine states that, in North America at least, consumers are watching 100 hours of streaming video each month, and video traffic accounts for around 54% of downstream bandwidth usage during peak time hours.

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

As NewFronts 2014 comes to an end, new research asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver for many viewers.

Nope, Using a Celebrity Won't Make Your Video Go Viral [Report]

Nope, Using a Celebrity Wont Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

YouTube Embeds: Do They Affect The Credibility of Your Website?

YouTube Embeds: Do They Affect The Credibility of Your Website?

If you were to embed a video on your website, would you be seen as more “credible” if that video was a YouTube embed, with YouTube branding a controls clearly visible), or some other video player? The results may surprise you.

YouTube Keyword Research vs Google Keyword Research: There's a Difference!

YouTube Keyword Research vs Google Keyword Research: Theres a Difference!

Don’t use the same keyword research for the world’s second largest search engine (YouTube) that you’ve already conducted for the first (Google). It’s like they’re two different nations with two different languages, cultures, seasons, and folk heroes.

YouTube Brand Marketing: Video Ads are the New Focus Group

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

Which Live Streaming Site Has 45M Viewers Per Month?

Which Live Streaming Site Has 45M Viewers Per Month?

There is a rabid fan base out there consuming billions and billions of live video streaming minutes each month. You might have an idea of the site, which draws on average, 45 million unique viewers a month, and you might not. They have grown from a category, into a spin off, into a major Internet video force and they show that when you build it right, as in really, really right, they will come, and continue to come for months and years.

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend... TV is losing ground to digital video advertising. But is the money coming directly from the former's budget and into the latter's?

Duration of Mobile Video Impacts CTR and Completion Rate Differently

Duration of Mobile Video Impacts CTR and Completion Rate Differently

How does the duration of the mobile video ad impact metrics like completion rates and click through rates? Does a longer ad mean more drop off and less clicks or is there some plot twist in the story? The only way to truly find out is to dive right in and check out what the Mobile Marketing Association's latest research came back with.

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

Top 500 Non Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.