Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry.

Online Video: How Consumers Use Resources to Research and Buy Video and the sales funnel 260x170

Online Video: How Consumers Use Resources to Research and Buy

Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
YouTube Q2 Report: What Marketers Need to Know   HUGE ↑ Watch Time, Mobile & Ad Spend youtube mobile watch increases 100 percent 260x170

YouTube Q2 Report: What Marketers Need to Know - HUGE ↑ Watch-Time, Mobile & Ad Spend

Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
Is Attention the New Metric Video Advertisers Need to Pay Attention To? The new video advertising maetric is attention 260x170

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?
The Future of Digital Video: Why Brands Need to Follow the Consumer Brand advertising needs to become more like search advertising 260x170

The Future of Digital Video: Why Brands Need to Follow the Consumer

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
12 Slides That Every Video Marketer Should Read Right Now Meeker 25 260x170

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.
Is YouTube Really Now Worth More Than $70 Billion? youtube worth 70 Billion 260x170

Is YouTube Really Now Worth More Than $70 Billion?

Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?
The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years more 13 to 24 year olds watching youtube than tv 260x170

The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years

YouTube is 10 years old, and as you would expect from the world's largest video site, they have an incredible amount of data to share with the world about user and viewer behavior. We bring you 26 of the top facts from the last decade.
Twitter: We Want Users to Binge watch Our Video Content Too! twitter borrows youtube related videos feature 260x170

Twitter: We Want Users to Binge-watch Our Video Content Too!

According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a 'Related Videos' feature “get people to binge on videos as they do on YouTube.”
More Love For Mothers Day Videos on Facebook Than YouTube Mothers Day Video Marketing 260x170

More Love For Mother's Day Videos on Facebook Than YouTube

On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.