Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet

Read it later is an online app that basically lets users save articles and other content online to "read it later". However, it turns out, many of their users aren't doing any reading, except perhaps for subtitles and annotations, because they've been saving videos for ...

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video ...

The Power of Web Video for Link Building: Video Attracts Links

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had ...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

Want To Drive More Sales With Video?  Try Both Professional & User Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and ...

Streaming Video On-Demand to be King of Entertainment as Disc Fall?

Streaming Video On Demand to be King of Entertainment as Disc Fall?

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops ...

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

AccuStream Tallies Up 2011 Professional and User-Generated Video Content Numbers

AccuStream Tallies Up 2011 Professional and User Generated Video Content Numbers

Any guesses on what many views or how much time? Well, AccuStream took all the guesswork out of the equation with their latest research as they totaled up views and time spent watching profession and user-generated video content for all of last year. The numbers, ...

Nielsen Jumps on Cross-Platform with New Reporting Service

Nielsen Jumps on Cross Platform with New Reporting Service

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month's report with YuMe. Now, they say they're ready to roll out a new reporting service that will cover both TV and online ...

Online Video Viewing Numbers Dip in February According to ComScore

Online Video Viewing Numbers Dip in February According to ComScore

Another month has passed and it's plainly obvious up here in Milwaukee as spring has sprung, then rewound itself, then sprung again. This time we think it's going to stick. Since it's round the 15th of the month it means comScore has put out numbers ...

Share Your Opinions In The “Video Production Professionals” Survey

Share Your Opinions In The “Video Production Professionals” Survey

If you have experience with creating, editing, publishing or managing online video content at your organization, you have the opportunity to provide your feedback, opinions and experiences as part of the "Video Production Professionals" research study being conducted by Interactive Media Strategies, an online video ...

181 Million Americans Watch Over 40 Billion Videos Online In January

181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes ...

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being ...

Mobile Video Is 50% Of All Wireless Traffic & Growing

Mobile Video Is 50% Of All Wireless Traffic & Growing

Cisco powers the pipes that power your Internet. They also put out the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 which says that mobile video is taking up a whole lot of space in those pipes. Interesting that this report came out ...

Tablet Video Viewing On Fire - Ooyala Q4 2011 Video Index

Tablet Video Viewing On Fire   Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then ...

Social Video Works - The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million ...