Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: ...

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

90% Of All Web Traffic Will Be Video   YouTube Dropping Bold Predictions

YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While ...

VideoMind Predicts Top Online Video Trends Of 2012

VideoMind Predicts Top Online Video Trends Of 2012

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things ...

Nielsen's Top Online Video Destinations & Web Brands Of 2011

Nielsens Top Online Video Destinations & Web Brands Of 2011

A lot changed in 2011. Of course... a lot stayed the same too. Nielsen's year end numbers chart everything from the top web brands to the top social networks and the top online video destinations. And looking over the lists, there's an awful lot of ...

YouTube Trends Reveals Top YouTube Videos Around The World

YouTube Trends Reveals Top YouTube Videos Around The World

Lest we Americans forget, YouTube is a global enterprise.  We've seen in the past couple of years, but especially this year, how the film industry doesn't rely as much on domestic box office to measure its success anymore.  YouTube has been entering new territories and ...

Netflix Users Spend Twice As Much Time On Site As Hulu Users

Netflix Users Spend Twice As Much Time On Site As Hulu Users

Maybe Netflix was right after all. No, not in the way they handled their price increase, but maybe in their logic for creating the increase in the first place. See, we've always assumed that Netflix's price hike this summer was about setting the stage for ...

The Top 10 Most Watched YouTube Videos of 2011

The Top 10 Most Watched YouTube Videos of 2011

YouTube saw over 1 trillion playbacks this year.  Now they're announcing their top 10 videos, along with their top 10 channels, top 10 music videos, and other specialty videos.  Prepare for a video-heavy article of goodness because here at ReelSEO, we're going to embed as ...

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product.  Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and ...

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Pre Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and ...

What Makes Them Click - 5 Reasons Online Video Is So Persuasive

What Makes Them Click   5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own ...

Nielsen Study Shows Video Streaming On Gaming Consoles Increased In 2011

Nielsen Study Shows Video Streaming On Gaming Consoles Increased In 2011

This is absolutely no surprise whatsoever, but Nielsen measured the video streaming habits of game console users and came up with data that is pretty much expected: more video was watched on gaming consoles this year than ever before.  I think what is a bit ...

Over 200 Billion Monthly Online Video Views - October 2011 comScore Video Metrix

Over 200 Billion Monthly Online Video Views   October 2011 comScore Video Metrix

200 billion is a number that neither you nor I can actually picture.  We've never seen 200 billion of anything, just sitting in front of us where we could start counting it.  But together, people of the world, we watched over 200-freaking-billion online videos in ...

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both ...

Online Video Revenue Tripled In 2011

Online Video Revenue Tripled In 2011

I don't know if many of you have heard, but online video is kind of a big deal.  If you are a dedicated reader to this site, you might have seen articles that mention this every so often.  We know that YouTube is trying to ...