Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Teens Embrace All Facets of Online Video from Creation to Consumption

Teens Embrace All Facets of Online Video from Creation to Consumption

Teens are a key demographic for a lot of brands and companies, so understanding what they are doing is vital to getting into their heads. Turns out, according to new research from Pew Internet, what they're doing, is video based.

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

Companies Focus in on Video for Branded Content Marketing

Companies Focus in on Video for Branded Content Marketing

Back in 2009, 37% of North American companies used video for content marketing.  Last year, that number rose to 52%.  While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.  We all knew ...

The History of Digital Video File Formats [Infographic]

The History of Digital Video File Formats [Infographic]

Real Networks has put together a quick history of digital file formats for video. While they glaze over the pre-digital era (which would have probably been really interesting) they did dive deep starting in 1984 with the first digital video standard. Accompanying all the major ...

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

Survey Says: MP4 the Leading Format for Video Professionals [Infographic]

Survey Says: MP4 the Leading Format for Video Professionals [Infographic]

Sorenson makes some pretty great software and video services and have a large user base. So they decided to ping the user base and see what kind of trends are ongoing in terms of video file formats and usage within that user base.

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I've been telling everyone for about a year that this was going to play a major role in online video ...

Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas

Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas

Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans (18+) back in late March with Harris Interactive. Among the findings of the report was the fact that 46% ...

Consumer Insights into Online Video for eCommerce Shopping

Consumer Insights into Online Video for eCommerce Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I'd be back with part two which looked at the more technical aspects of online video for shopping from ...

Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet

Read it later is an online app that basically lets users save articles and other content online to "read it later". However, it turns out, many of their users aren't doing any reading, except perhaps for subtitles and annotations, because they've been saving videos for ...

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video ...

The Power of Web Video for Link Building: Video Attracts Links

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had ...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

Want To Drive More Sales With Video?  Try Both Professional & User Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and ...

Streaming Video On-Demand to be King of Entertainment as Disc Fall?

Streaming Video On Demand to be King of Entertainment as Disc Fall?

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops ...

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.