Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Online Video Viewing Numbers Dip in February According to ComScore

Online Video Viewing Numbers Dip in February According to ComScore

Another month has passed and it's plainly obvious up here in Milwaukee as spring has sprung, then rewound itself, then sprung again. This time we think it's going to stick. Since it's round the 15th of the month it means comScore has put out numbers ...

Share Your Opinions In The “Video Production Professionals” Survey

Share Your Opinions In The “Video Production Professionals” Survey

If you have experience with creating, editing, publishing or managing online video content at your organization, you have the opportunity to provide your feedback, opinions and experiences as part of the "Video Production Professionals" research study being conducted by Interactive Media Strategies, an online video ...

181 Million Americans Watch Over 40 Billion Videos Online In January

181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes ...

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being ...

Mobile Video Is 50% Of All Wireless Traffic & Growing

Mobile Video Is 50% Of All Wireless Traffic & Growing

Cisco powers the pipes that power your Internet. They also put out the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 which says that mobile video is taking up a whole lot of space in those pipes. Interesting that this report came out ...

Tablet Video Viewing On Fire - Ooyala Q4 2011 Video Index

Tablet Video Viewing On Fire   Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then ...

Social Video Works - The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million ...

The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the ...

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: ...

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

90% Of All Web Traffic Will Be Video   YouTube Dropping Bold Predictions

YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While ...

VideoMind Predicts Top Online Video Trends Of 2012

VideoMind Predicts Top Online Video Trends Of 2012

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things ...

Nielsen's Top Online Video Destinations & Web Brands Of 2011

Nielsens Top Online Video Destinations & Web Brands Of 2011

A lot changed in 2011. Of course... a lot stayed the same too. Nielsen's year end numbers chart everything from the top web brands to the top social networks and the top online video destinations. And looking over the lists, there's an awful lot of ...

YouTube Trends Reveals Top YouTube Videos Around The World

YouTube Trends Reveals Top YouTube Videos Around The World

Lest we Americans forget, YouTube is a global enterprise.  We've seen in the past couple of years, but especially this year, how the film industry doesn't rely as much on domestic box office to measure its success anymore.  YouTube has been entering new territories and ...

Netflix Users Spend Twice As Much Time On Site As Hulu Users

Netflix Users Spend Twice As Much Time On Site As Hulu Users

Maybe Netflix was right after all. No, not in the way they handled their price increase, but maybe in their logic for creating the increase in the first place. See, we've always assumed that Netflix's price hike this summer was about setting the stage for ...

The Top 10 Most Watched YouTube Videos of 2011

The Top 10 Most Watched YouTube Videos of 2011

YouTube saw over 1 trillion playbacks this year.  Now they're announcing their top 10 videos, along with their top 10 channels, top 10 music videos, and other specialty videos.  Prepare for a video-heavy article of goodness because here at ReelSEO, we're going to embed as ...