Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.
Online advertising in the US will decline for the first time in nearly a decade. Now, don’t panic, it’s just a minor setback as it’s expected to make a speedy recovery next year to full health and continue tackling the big dogs of traditional print, radio and TV. Oh, and as for video….
TubeMogul recently asked the question – How long will you wait for a video to stream? They sampled almost 200 million video streams across several content delivery networks and found out that we’re waiting more than we should.
You’re reading ReelSEO where we talk about how important search engine optimization is for online video marketing and advertising. Sometimes we wonder if anyone ever listens. Sometimes we know you are. Today we present you with evidence as to why you should have been paying attention all along (not saying that you weren’t, just offering proof).
Tod Sacerdoti from Brightroll recently dropped some stats pertaining to how they see the market shaping up and performing through the third quarter of the year. Some were quite interesting so I thought I would share them with you.
ComScore has released their online video numbers for September 2009, and the trend continues. Online video views are again at an all time high.
More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views. Holy cow.
I interview the Chicago Interactive Marketing Association’s (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.
Listen to my podcast interview with intellectual property and new media attorney David Adler to hear about recent developments with a popular case today involving the battle between fair use and copyright protection, and what it can teach us about detecting and preventing clear-cut copyright violations in online video marketing.
Podcast: Download
For those of you who are not aware, SEOmoz—one of the SEO consulting industry’s leaders—has their own index of the web. Unlike Google’s index, the one at SEOmoz, called Linkscape, is after information about links. Rand Fishkin and his team spent months developing the index, and continue to refine, expand, and hone it. The idea was that if Google was going to place so much value on links, there ought to be some way for SEOs and site owners to learn about the links they and their competitors have accrued.
Nielsen has recently found that online video usage is up, up, up. They even found out exactly how much up really is in this case, a full 25% they state.
I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don’t expect someone the head of an major research and analytics firm to answer with the adjective of “magical,” but read the article and you can understand his enthusiasm.
The Internet seems to be the leading way for Americans to ignore the global financial meltdown. But out of all the distractions the web offers what do you think was the number one thing? Well, if ReelSEO is writing about it, you can bet it’s online video.
