Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.
As of May 2013, here are the top subscribed channels on YouTube. After SMOSH has broken a number of records and will likely be the first channel to hit 10 million subscribers soon, a look at the other channels and what they do seemed to be in order.
Unruly has come out with their "100 Most Tweeted Vines" list. 5 Vines are shared every second and are 4 times as likely to be shared than branded online videos. What this means is incredible opportunities for brands to take advantage of the 6-second platform.
AdWeek's Top 10 Most-Watched YouTube Ads include two of the most discussed ads in the past couple of weeks, but also a few you may not have seen. Old Spice makes the list a couple of times, along with a fantastic Call of Duty ad.
Museums around the New York City area are using video to their advantage: Around 49 million views since their channels were launched in 2007, according to a study conducted by It's News to You. These videos do great in informing, educating, and making people want to see these events in person.
Mobile video is on the rise, and that's not a shock. But the rate at which it is going up is: it's becoming increasingly important to know who is watching mobile video and why. Also, the rise of tablets as a major video consumption device is a big reason to understand mobile viewing habits.
The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.
India doubled the number of videos they watched in March 2013 compared to March 2011. This is due to increased viewership, increased video-watching, and increased time spent watching videos. While it's actually a small percentage of the population, viewership keeps rising at a phenomenal rate.
YouTube Trends has added a map that will allow you to see what videos are conquering which regions of the country, complete with nifty clickable thumbnails. You can break it down by age, gender, views and shares, and just have a grand old time interpreting the data.
The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012. Mobile devices saw a year on year increase of 27%. Consumer products and financial services spent the most ad dollars on video ads during Q1 2013.
Marketing music videos are different than they used to be back when MTV first launched on cable back in 1981. Now, up-and-coming artists who don't have massive radio airplay need to do creative things to get views and drive engagement.
When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.
ReelSEO and the Web Video Marketing Council want to know how you market video. What kind of content are you putting out? What platforms do you use? What kind of SEO tactics do you implement to get your video seen? In 2012, 81% of marketers used video in their programs. How much more or less do we use it now?
The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video. This is video that is produced solely for online and is never meant to be watched on TV. The numbers come out as the NewFronts take place this week in New York.
U.S. Senate hopefuls in Massachusetts have oddly quiet YouTube channels, especially for Democratic and Republican primaries that are happening tomorrow. Is it because voters don't watch online video? Far from it.
The March 2013 comScore shows a lot more of the same, with a record amount of ads being watched last month...actually a bonkers amount of ads, blowing away all previous months by a wide margin. And that's likely to continue if the projections for video ads this year are to be believed.
List of Video Search Engines and Video Search Web Sites
5 Tools Online Video Marketers Can Use for Best ROI
What Is This 144p Stuff, YouTube?
Places To Find High Definition (HD) Videos Online
What Should HBO GO Cost Without A Cable Subscription? One Man Hopes HBO Makes It Happen; HBO Responds
How To Watch Banned or Blocked Youtube Videos
Quick Tip: How To Get YouTube Thumbnail Images
