Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.
A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.
I just wrote (yesterday) that we need some sort of study of online video ads versus TV ads. Oddly, here’s a study that did almost exactly that. They didn’t focus on video advertising online, unfortunately, but they’re near the mark.
It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it’s simply not true. We all know that our industry is growing at an amazing rate and will probably continue to do so for some time. We also know that ad spending is increasing for online video, so where is that money coming from?
New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined. According to the research, Google users conduct an average of 54.5 searches. Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries.
More interesting than that, though, are the loyalty numbers.
After months of not a lot of movement going on at the top of the Nielsen reports for video traffic we suddenly get some major shake up and a new contender. The top ten saw some major moves from top to bottom last month which could pave the way for further change. Plus a dark horse that is lurking in the shadows ready to pounce it would seem.
You know, if I’m not careful, I’m going to rapidly turn into The Blogger Who Only Talks About Nalts. Of course, if he’d stop writing so many insightful articles related to the online video space, then maybe I’d be forced to go out and find something else to talk about. Until then… you should definitely throw Nalts’ RSS feed in your preferred reader.
A recent article, “Why Online Video Will ALWAYS Trump Social Media”, discusses a new study from Pew that says more people watch online video than use social media (62% compared to 46%).
Are people watching videos during the day? At Work? Doesn’t everyone? Yahoo commissioned some new research to find out just exactly how consumers interact with online video including where, when and how much…
Pew Research’s Mary Madden, Senior Research Specialist, believes that the online video audience is growing. Not a big surprise. But she also believes that many are beginning to migrate away from the computer screen in favor of the television screen.
The recent, and poorly named, report ‘The Audience for Online Video-Sharing Sites Shoots Up’ states that online video viewership has nearly doubled since 2006. With double digit growth over the last few years this is no big surprise to those in the know. But the winds of change seem to be blowing on what screen they are watching that video on.
A Social Media Release (SMR) is meant to engage the audience through the use of particular multimedia features that are present in it. But you need to know what will compel your audience to interact as well so here are some ideas thanks to MarketingSherpa.
It’s the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create media for your ad campaigns…
Recent research states that more than 40% of marketers in the US plan on asking their consumers to create content for ad campaigns according to Forrester Research. The requests will come in the form of contests and allow the marketers to get direct feedback from their users bringing them closer to understanding what it is they would like to see from the company and brand.
According to a recent Strategy Analytics webinar, paid video will overtake free video online this year. Digital media analyst Martin Olausson believes that it will top it by about $800 million before the year ends.
A recent study has revealed that broadband adoption has increases more than sixfold from the period 2001 to 2008. Great news for all of us in the online video industry as that is what fuels the growth of our endeavors right?
