Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

How B2B Video Works for Those Who Watch [Study]

How B2B Video Works for Those Who Watch [Study]

We've discussed B2B Video quite a bit in the past, and we've been able to look at some interesting data concerning the increased usage of B2B video among top companies.  Recently, IDG Knowledge Hub posted their findings of a study concerning the background and behavior …

How and Why Women Watch Online Video [Report]

How and Why Women Watch Online Video [Report]

We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012. But who is watching these videos and how? It's a pretty safe bet to assume that both the males and females …

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were …

What to Expect in Online Video for 2013: Top Predictions from Industry Leaders

What to Expect in Online Video for 2013: Top Predictions from Industry Leaders

Predictions are always a tricky thing. In the past couple years it's been easy. There were gaping holes in video advertising as compared to other forms, but last year saw many of them closed. With 2013 now here the question is, what will the new …

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and …

Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

Mobile Video Sharing High, Content Mostly Professional, Short Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears …

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk… Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet? Well, what Kantar Media said was that nearly a quarter of the top brands are using it, but really, it means the same thing. Clearly, they have …

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.  Video enhances a potential buyer's experience and makes them more likely to stick around.  According to a statistics recited in a recent white paper published by …

The Top 10 Viral Charity Video Campaigns of 2012

The Top 10 Viral Charity Video Campaigns of 2012

It's that time of year when we start seeing lists of the top everything from everywhere, and Visible Measures has just announced their top 10 most viral charity campaigns of 2012.  In the year that is clearly PSY's as far as viral video extravaganzas, it's …

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help …

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