Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Best Time to Publish New Video Content May Depend on What Devices are Viewing It

Best Time to Publish New Video Content May Depend on What Devices are Viewing It

Ooyala put out their Global Video Index for Q1 2012 a while back but I've been mulling over some content in it and looking at some ways to apply it to the industry. One thing that caught my eye was the viewing curves based on ...

Teens Smaller Percentage of Online Video Viewers Than You Might Think

Teens Smaller Percentage of Online Video Viewers Than You Might Think

I was reading through Surviving the Upfronts in a Cross Media World from comScore and I found some interesting things in it. You'll recall I did some coverage of the NewFronts and Up fronts already so I thought that some of this information might help you ...

Online Video Increases TV & Cable Network Brand Engagement

Online Video Increases TV & Cable Network Brand Engagement

ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices.  Since they looked at online video a lot ...

Long-Form Online Video Content Wins Out Across Platforms

Long Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that's awesome ...

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Nielsen put out some numbers, in the Global Online Consumers and Multi-Screen Media: Today and Tomorrow report, last week that showed a flip between TV and computers when compared to the 2010 results. They polled Internet users in 56 countries about their video viewing tendencies ...

YouTube's Mad Tinkering Equals A Loss Of Views? What Exactly Is Going On?

YouTubes Mad Tinkering Equals A Loss Of Views?  What Exactly Is Going On?

For those of you who don't know: YouTube is like those people you know who are always doing something to their house.  They can't just live in the house and be happy, they have to change the floors, or redecorate, or add a room.  And ...

YouTube Statistics 2012: A Year Later - More Jawdropping Growth

YouTube Statistics 2012: A Year Later   More Jawdropping Growth

Last year, we took a look at some amazing YouTube statistics.  And now, we can see that over the past year, those amazing statistics from last year look awfully small compared to what YouTube is doing now.  In general, we know that 800 million people ...

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. ...

Online Video Explodes In Germany

Online Video Explodes In Germany

Comscore just released a study of online video engagement in Germany, and the results are a continuing testament to the growth of online video outside of the United States.  46.9 million German Internet users went to online video in March, a 2.3% increase from last ...

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But ...

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There's loads of other info available as well ...

TV Still Dominant Video Consumption Platform, For Now

TV Still Dominant Video Consumption Platform, For Now

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren't really contributing all that ...

The Rise of Mid-Roll Means Good Things for Video Advertising

The Rise of Mid Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being ...

Engagement, Not Views, is Driving Today's YouTube

Engagement, Not Views, is Driving Todays YouTube

We all are a bit guilty of checking out a video's view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important, it's still the easiest way to judge a video's success.  But ...