Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Native Video Ads Outperform Pre-Roll Ads [Study]

Native Video Ads Outperform Pre Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher’s page and seamlessly blend with the rest of the content and the overall look of the page.

Digital News Revenue Outpacing All Other Media [Study]

Digital News Revenue Outpacing All Other Media [Study]

Pew Research compiled a bunch of data that shows the money is going towards digital news sites and is clearly outpacing all the other media in its rate of growth. This is an inevitable progression as people look to find news as quickly as possible.

Comscore, Sony’s Crackle, Announce Multi-Platform Audience Measuring

Comscore, Sonys Crackle, Announce Multi Platform Audience Measuring

comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.

Top 10 YouTube Viewership Outside of U.S.

Top 10 YouTube Viewership Outside of U.S.

A pretty neat infographic shows the top 10 countries outside of the U.S. in YouTube viewership, once again stressing that YouTube has a global presence and that being able to appeal to as many people as possible can only benefit your videos in the long run.

Recognizing the Signal and the Noise in Online Video Rankings

Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver’s “The Signal and the Noise” teach us about online video metrics? While Silver’s book doesn’t talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing sounds odd but it’s a term that video creators should be aware of when it comes to understanding how users use their smartphones and tablets to access further information online. Microsoft tell us all about it in their new study.

When Is the Prime Ad Time for Brands?

When Is the Prime Ad Time for Brands?

Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it’s not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let’s take a look!

Comscore Releases U.S. Online Video Rankings for February 2013

Comscore Releases U.S. Online Video Rankings for February 2013

ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we’ve seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.

2012 Cord-Cutting Numbers: Video Won’t Be Killing Anything Anytime Soon

2012 Cord Cutting Numbers: Video Wont Be Killing Anything Anytime Soon

In 1979, The Buggles released “Video Killed the Radio Star.” It might feel like video is killing TV when you hear the number of people cutting the cord, but that isn’t the case, and it doesn’t have to kill TV to succeed. If anything, the numbers show that people just have a lot of options these days.

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

SocialBakers has conducted a study pitting videos uploaded natively to Facebook versus simply providing the link from YouTube.  They found in one study that Facebook videos have a 40% higher engagement than YouTube links, and in another study, found that Facebook videos have 10 times …

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