Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

2012 Cord-Cutting Numbers: Video Won't Be Killing Anything Anytime Soon

2012 Cord Cutting Numbers: Video Wont Be Killing Anything Anytime Soon

In 1979, The Buggles released "Video Killed the Radio Star." It might feel like video is killing TV when you hear the number of people cutting the cord, but that isn't the case, and it doesn't have to kill TV to succeed. If anything, the numbers show that people just have a lot of options these days.

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

SocialBakers has conducted a study pitting videos uploaded natively to Facebook versus simply providing the link from YouTube.  They found in one study that Facebook videos have a 40% higher engagement than YouTube links, and in another study, found that Facebook videos have 10 times ...

Video an ROI Leader, But is It Too Expensive and Hard to Find?

Video an ROI Leader, But is It Too Expensive and Hard to Find?

Video is near the top of the list when it comes to ROI. Unfortunately, it's also at the top of the list from respondents who think it's too pricey or too hard to make. However, the problem seems to be that the myth of a high-quality video is what is holding businesses back. I'd like to once again dispel this myth.

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.

More Delicious Video Good News: Ooyala's 2012 Report

More Delicious Video Good News: Ooyalas 2012 Report

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices. There is still a huge opportunity for brands to get on board and take advantage of the wave.

YouTube Views to Be Part of Billboard Hot Charts

YouTube Views to Be Part of Billboard Hot Charts

Billboard will now be using YouTube views as part of the equation for determining their Hot 100. With YouTube having basically become many people's main source for music and music discovery, it's natural for Billboard to want to include YouTube's data. YouTube will be partnering with Nielsen to share the data.

Videos of Meteor Hit 100 Million Total Views in Record Time

Videos of Meteor Hit 100 Million Total Views in Record Time

The Russian meteor event became an instant viral sensation, as the aggregate amount of views for over 400 videos amassed over 100 million views in record time. No video in the history of videos is close, with KONY and Red Bull Stratos now taking a backseat to the phenomenon.

Top 10 Brand Movers on YouTube According to Socialbakers

Top 10 Brand Movers on YouTube According to Socialbakers

Socialbakers presented their top 10 brands by YouTube subscriber growth. What separates most brands on YouTube from others is their consistent content, although sometimes it's just because you're a popular brand who every once in awhile has an ad or a trailer for a highly-anticipated product.

Viral Video Prediction Made Fun with TubeRank

Viral Video Prediction Made Fun with TubeRank

TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you're trying to make. Even if you don't use it for that, it makes for a great video discovery tool.

'Harlem Shake' Meme Is 2013's 'S*** Girls Say' Trend

Harlem Shake Meme Is 2013s S*** Girls Say Trend

Many are comparing the YouTube "Harlem Shake" craze to PSY's "Gangnam Style," but the relative ease at which people can do a 30-second video and upload it to YouTube has more shades of the "S*** [People] Say" phenomenon that took place after "S*** Girls Say" ...

Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

It's something that we all should know at this point: low quality video will turn your viewers off in a heartbeat.  And we're not talking just poor production values, we're talking buffering, slow startup time, and low resolution due to bitrate issues.  According to a ...

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might ...

How B2B Video Works for Those Who Watch [Study]

How B2B Video Works for Those Who Watch [Study]

We've discussed B2B Video quite a bit in the past, and we've been able to look at some interesting data concerning the increased usage of B2B video among top companies.  Recently, IDG Knowledge Hub posted their findings of a study concerning the background and behavior ...

How and Why Women Watch Online Video [Report]

How and Why Women Watch Online Video [Report]

We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012. But who is watching these videos and how? It's a pretty safe bet to assume that both the males and females ...

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ...