Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Is YouTube’s Business Model Broken? What about Vine or Instagram?

Is YouTube’s Business Model Broken? What about Vine or Instagram?

Some notes on Revision3's live recording of downLOADED at the ReelSEO Video Marketing Summit, and who's "winning" in the social media race between YouTube, Vine, and Instagram. The answer is: whatever floats your boat, of course.

Video Sharing Increased in Q2 2013, Thanks to Three Big Ads

Video Sharing Increased in Q2 2013, Thanks to Three Big Ads

Video sharing increased 7 percent in 2013's Q2, according to a new white paper released by Unruly. Sharing in Q2 beat the Super Bowl-dominated Q1 on the basis of three out-of-this-world showings from the ubiquitous ads released by Dove, Evian, and Kmart.

ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore released their June 2013 U.S. Online Video Rankings today. We saw another incredible rise in ads last month, and Americans watched a total of about 45 billion videos overall. Minutes-per-viewer increased to the highest point since last October.

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

YouTube Study Finds Interesting Stats on Relationship Between Videos and Gamers

Video gaming is huge on YouTube: videos with reviews, previews, announcements, walkthroughs, parodies, and more are just extremely popular, especially when you look at the stats for video gaming channels near the top and on the rise. Google's new Think Insights breaks it down.

And Now for Something Completely Different: Think Insights

And Now for Something Completely Different: Think Insights

What is one to do when all the analysis has been well...analyzed? Thank goodness for Google's Think Insights, which tells us the reasons why memes are important, or why we're watching certain ads on YouTube, or...even something completely different.

Vine Catching Up to YouTube In Social Media Engagement

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.

AOL's 'Be On' Teams with Realeyes to Measure the Emotions of Branded Video Content

AOLs Be On Teams with Realeyes to Measure the Emotions of Branded Video Content

AOL's branded content business, Be On, has teamed with Realeyes, an emotional-testing platform, to measure viewers' emotional reactions to advertisements. One of the first companies to use it was LG, with their "So Real It's Scary 2" ad.

comScore May 2013: Video Ads Soar Even Higher, Over 40 Billion Videos Watched

comScore May 2013: Video Ads Soar Even Higher, Over 40 Billion Videos Watched

An amazing 15 billion ads were viewed last month, taking the total minutes of ads from 5,000 to 6,000. And, the total number of videos watched by Americans eclipsed the 40 million mark. But as has been the story for the last three months, ad frequency is off the charts.

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.