Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Recognizing the Signal and the Noise in Online Video Rankings

Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver's "The Signal and the Noise" teach us about online video metrics? While Silver's book doesn't talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing sounds odd but it's a term that video creators should be aware of when it comes to understanding how users use their smartphones and tablets to access further information online. Microsoft tell us all about it in their new study.

When Is the Prime Ad Time for Brands?

When Is the Prime Ad Time for Brands?

Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it's not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let's take a look!

Comscore Releases U.S. Online Video Rankings for February 2013

Comscore Releases U.S. Online Video Rankings for February 2013

ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we've seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.

2012 Cord-Cutting Numbers: Video Won't Be Killing Anything Anytime Soon

2012 Cord Cutting Numbers: Video Wont Be Killing Anything Anytime Soon

In 1979, The Buggles released "Video Killed the Radio Star." It might feel like video is killing TV when you hear the number of people cutting the cord, but that isn't the case, and it doesn't have to kill TV to succeed. If anything, the numbers show that people just have a lot of options these days.

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

SocialBakers has conducted a study pitting videos uploaded natively to Facebook versus simply providing the link from YouTube.  They found in one study that Facebook videos have a 40% higher engagement than YouTube links, and in another study, found that Facebook videos have 10 times ...

Video an ROI Leader, But is It Too Expensive and Hard to Find?

Video an ROI Leader, But is It Too Expensive and Hard to Find?

Video is near the top of the list when it comes to ROI. Unfortunately, it's also at the top of the list from respondents who think it's too pricey or too hard to make. However, the problem seems to be that the myth of a high-quality video is what is holding businesses back. I'd like to once again dispel this myth.

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.

More Delicious Video Good News: Ooyala's 2012 Report

More Delicious Video Good News: Ooyalas 2012 Report

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices. There is still a huge opportunity for brands to get on board and take advantage of the wave.

YouTube Views to Be Part of Billboard Hot Charts

YouTube Views to Be Part of Billboard Hot Charts

Billboard will now be using YouTube views as part of the equation for determining their Hot 100. With YouTube having basically become many people's main source for music and music discovery, it's natural for Billboard to want to include YouTube's data. YouTube will be partnering with Nielsen to share the data.

Videos of Meteor Hit 100 Million Total Views in Record Time

Videos of Meteor Hit 100 Million Total Views in Record Time

The Russian meteor event became an instant viral sensation, as the aggregate amount of views for over 400 videos amassed over 100 million views in record time. No video in the history of videos is close, with KONY and Red Bull Stratos now taking a backseat to the phenomenon.

Top 10 Brand Movers on YouTube According to Socialbakers

Top 10 Brand Movers on YouTube According to Socialbakers

Socialbakers presented their top 10 brands by YouTube subscriber growth. What separates most brands on YouTube from others is their consistent content, although sometimes it's just because you're a popular brand who every once in awhile has an ad or a trailer for a highly-anticipated product.

Viral Video Prediction Made Fun with TubeRank

Viral Video Prediction Made Fun with TubeRank

TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you're trying to make. Even if you don't use it for that, it makes for a great video discovery tool.

'Harlem Shake' Meme Is 2013's 'S*** Girls Say' Trend

Harlem Shake Meme Is 2013s S*** Girls Say Trend

Many are comparing the YouTube "Harlem Shake" craze to PSY's "Gangnam Style," but the relative ease at which people can do a 30-second video and upload it to YouTube has more shades of the "S*** [People] Say" phenomenon that took place after "S*** Girls Say" ...

Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

It's something that we all should know at this point: low quality video will turn your viewers off in a heartbeat.  And we're not talking just poor production values, we're talking buffering, slow startup time, and low resolution due to bitrate issues.  According to a ...