Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

UK Love Affair with Online Video Continues - Up 45% [Report]

UK Love Affair with Online Video Continues   Up 45% [Report]

YouTube is the third most popular site in the UK (after Google and Facebook) so it's no coincidence that the British made 10.6 billion visits to video sites in Feb 2013. That's an incredible 323 million hours spent just watching video content in the UK alone.

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

How YouTube TrueView Affects Brands and TV Advertising [Creators Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.

Online Video Advertisers Spend Money How, And Where? [Study]

Online Video Advertisers Spend Money How, And Where? [Study]

Digiday and Adap.tv have found some interesting feedback from brands, advertisers, agencies, and publishers about how and where the money is spent in online video advertising. The study reflects the rise of the private video ad marketplace as advertisers find more and more convenience with such services. And, is a "guarantee" a good thing when it comes to ad metrics?

Greg Jarboe to YouTube's Robert Kyncl: ‘If I Offended You, Then I Am Sorry’

Greg Jarboe to YouTubes Robert Kyncl: ‘If I Offended You, Then I Am Sorry’

There are so many numbers being thrown around about YouTube's viewership and engagement, it's hard to figure out what's right and what's wrong anymore. But new data independent of YouTube suggests that the popular video destination hub is chugging along quite well, and might even make certain video experts quote Indiana Jones in the process.

Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]

Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]

Last month we talked about the $2.16 billion loss in revenue due to poor quality video. Now, Conviva has come out with an infographic to better illustrate the problem. Low quality video includes buffering, low bitrate causing poor resolution, and a slow-starting video.

Spiking YouTube Content with Google Trends [Creator's Tip #84]

Spiking YouTube Content with Google Trends  [Creators Tip #84]

There's a secret weapon out there when it comes to deciding what kind of content you want to make. Google Trends can tell you what is popular and when it's popular so you can decide how best to take advantage of those trending topics.

Vine Making Waves for Video Sharing, Obviously Lags Behind Photo Sharing

Vine Making Waves for Video Sharing, Obviously Lags Behind Photo Sharing

A study on Vine shows that it has quickly shot past Viddy and Socialcam as the leader in social video sharing. While adoption is slow, the people who use it obviously love it. And while video sharing will probably always take a back seat to photo sharing, Vine's numbers are encouraging.

Native Video Ads Outperform Pre-Roll Ads [Study]

Native Video Ads Outperform Pre Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.

Digital News Revenue Outpacing All Other Media [Study]

Digital News Revenue Outpacing All Other Media [Study]

Pew Research compiled a bunch of data that shows the money is going towards digital news sites and is clearly outpacing all the other media in its rate of growth. This is an inevitable progression as people look to find news as quickly as possible.

Comscore, Sony's Crackle, Announce Multi-Platform Audience Measuring

Comscore, Sonys Crackle, Announce Multi Platform Audience Measuring

comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.

Top 10 YouTube Viewership Outside of U.S.

Top 10 YouTube Viewership Outside of U.S.

A pretty neat infographic shows the top 10 countries outside of the U.S. in YouTube viewership, once again stressing that YouTube has a global presence and that being able to appeal to as many people as possible can only benefit your videos in the long run.

Recognizing the Signal and the Noise in Online Video Rankings

Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver's "The Signal and the Noise" teach us about online video metrics? While Silver's book doesn't talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing And What It Means For Video Content

Investigative Spider Webbing sounds odd but it's a term that video creators should be aware of when it comes to understanding how users use their smartphones and tablets to access further information online. Microsoft tell us all about it in their new study.

When Is the Prime Ad Time for Brands?

When Is the Prime Ad Time for Brands?

Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it's not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let's take a look!

Comscore Releases U.S. Online Video Rankings for February 2013

Comscore Releases U.S. Online Video Rankings for February 2013

ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we've seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.