Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Want To Make Money From YouTube? Work Hard And Be Amazing

Want To Make Money From YouTube? Work Hard And Be Amazing

YouTube advise that creating “unique, compelling, and entertaining or informative” content should be the video creator’s top priority – but they don’t actually offer specific advice on how to do this. So how do you know what YouTube are actually looking for?

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report]

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report]

78% of Americans watch online video and 31% of them are uploading videos to sites like YouTube or Facebook. 5% confirmed that they regret doing this while a third hope to go viral with their video creation. Learn more from the Pew Online Video Report for 2013.

Viral Marketing: The Science of Sharing by Karen Nelson-Field [Interview]

Viral Marketing: The Science of Sharing by Karen Nelson Field [Interview]

If you’re serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil – social media capital of the universe – before they are even launched.

How AOL’s Investment In Original Programming = 55% Increase In Views [Interview]

How AOLs Investment In Original Programming = 55% Increase In Views [Interview]

188.5 Million Americans watched 46 Billion content videos in August 2013 and AOL was a major player in that field, with 55% more viewers than they had in August 2012. We find out why they have become so successful.

YouTube Across The World: What’s Trending And What’s Unique To Us

YouTube Across The World: Whats Trending And Whats Unique To Us

YouTube is a global phenomenon so it’s obvious that the viewing habits of users will differ wildly depending where in the world they are. A new tool from MIT tells us what’s been trending where and which videos have an international reach.

Are Long Form Videos Really That Good For Business?

Are Long Form Videos Really That Good For Business?

Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.

The Second Screen Revolution: Do Advertisers Need To Worry?

The Second Screen Revolution: Do Advertisers Need To Worry?

As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?

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