Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

New Brand Strategies Bring New Opportunities In Online Video For 2014

New Brand Strategies Bring New Opportunities In Online Video For 2014

Online video is constantly changing and 2014 will bring even more opportunities for brands to reach their target audience in a variety of ways including semantically related results, interactive video and more sophisticated advertising methods.

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

65% of Marketers to Produce 10+ Videos for Marketing Purposes in 2013 [Report]

On location shoots and testimonials were the top video styles chosen by marketers this year and over 65% of those surveyed for our report confirmed that they were producing 10 or more videos for marketing purposes. This and more from our 2013 Online Video Marketing Survey and Business Video Trends Report.

2013 Video Marketing Survey & Business Video Trends Report

2013 Video Marketing Survey & Business Video Trends Report

A new report from ReelSEO, Flimp Media and The WMC confirms that 93% of marketing professionals surveyed are using video as part of their mix, with 82% stating they are very satisfied with the ROI they are seeing with their video marketing campaigns.

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.

Originality And Nostalgia: The Perfect Ingredients For A Christmas Video Ad

Originality And Nostalgia: The Perfect Ingredients For A Christmas Video Ad

The Christmas video ad is the culmination of 12 months of hard work for many brands and agencies and a great campaign can lift visibility and sales for years to come. We take a look at some past ads and what it takes to create something memorable.

Viewers Tolerate Mid Roll Video Ads More Than Pre-Roll [Report]

Viewers Tolerate Mid Roll Video Ads More Than Pre Roll [Report]

Viewers are more likely to watch a mid roll video ad, particularly if they are engaged with the original video content, then they are a pre roll ad. Post roll ads fare even worse. Viewers also have very little patience for slow loading videos and video ads, particularly sports fans who are 5 x more likely to abandon before a slow video loaded.

Press Release With Video Gets 55.4% More Views Than One Without [Case Study]

Press Release With Video Gets 55.4% More Views Than One Without [Case Study]

Videos that are created especially for inclusion with press releases can be extremely effective when it comes to reader engagement. Our case study shows how one such news release attracted 55.4% more views because of the accompanying video.

Geotargeted Video Advertising Most Effective For Auto Campaigns [Report]

Geotargeted Video Advertising Most Effective For Auto Campaigns [Report]

Most car brands are now investing heavily in video advertising and a new report from Videology suggests that using geotargeting for these ads works better than blanket national coverage when it comes to generating sales and brand loyalty.