Video Trends & Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.

Do YouTube Movie Trailer Searches Correlate to Box Office Success?

Do YouTube Movie Trailer Searches Correlate to Box Office Success?

Are YouTube search queries an indicator of a movie's success? It should come as no surprise that the most popular movies are also the one people search for the most, but how predictive are they when you compare the data between different movies? Google found some answers.

The Top Branded Video Ad Campaigns for May 2013

The Top Branded Video Ad Campaigns for May 2013

Much of the same ads from April made the Unruly Viral Video Chart for May, but quite a few new ones were still able to make their mark. Quite a few phone ads, especially from Samsung, made the list, as well as Kmart's new "Big Gas Savings."

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

On YouTube, the 2013 Special Election in Massachusetts for US Senator Ain’t That ‘Special’

Candidates seeking election should use YouTube to the fullest. How should politicians use YouTube? Well, those running for office in 2014 might want to sit back and take in the information in this article. A good YouTube channel could be the difference.

Which Video Marketing Metrics Matter? [Infographic]

Which Video Marketing Metrics Matter? [Infographic]

It's easy for marketers to get hung up on the amount of views a video gets, but there are perhaps even more important factors to look for when it comes to a successful video campaign. ReelSurfer has given us an infographic detailing what you should look for.

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

Fenway Sports Management’s YouTube Channels: ‘162 Chances to Restore the Faith’

There are quite a few important steps a YouTube sports channel should take when uploading content. For instance, did you know that sports are a global phenomenon and should be maximized for overseas viewing? And that there should never be an off-season? Part 2 of the series.

April 2013 comScore: Ads Continue to Explode

April 2013 comScore: Ads Continue to Explode

comScore released their April Video Metrix and the ad boom continues, as we saw yet another record amount of ads last month. Virtually everything stays the same from March in total videos viewed, unique viewers, and so on.

Video and Alcohol: What Beer, Wines, and Spirits Need to Keep In Mind

Video and Alcohol: What Beer, Wines, and Spirits Need to Keep In Mind

Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.

Five Reasons Advertisers Should Adopt Interactive Pre-roll

Five Reasons Advertisers Should Adopt Interactive Pre roll

Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.

Google Announces New Video Chat Feature And Video Codec

Google Announces New Video Chat Feature And Video Codec

Google's annual developer conference, the I/O, introduced a number of new features including a new video codec aimed at reducing bandwidth, a new cross platform 'all in one' video chat service and a music streaming rival to Spotify. Oh, and they also confirmed the latest YouTube stats.

Netflix And YouTube Lock Down 49% Of US Residential Internet Traffic [Study]

Netflix And YouTube Lock Down 49% Of US Residential Internet Traffic [Study]

In terms of volume of traffic to US homes, video is the star of the internet with over half of mobile and fixed data usage attributable to video content alone. Netflix and YouTube lead the way, of course, with YouTube now responsible for over 20% of mobile downstream traffic in North and Latin America and Europe.

The Current Top 10 Most Subscribed Channels on YouTube

The Current Top 10 Most Subscribed Channels on YouTube

As of May 2013, here are the top subscribed channels on YouTube. After SMOSH has broken a number of records and will likely be the first channel to hit 10 million subscribers soon, a look at the other channels and what they do seemed to be in order.

Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines

Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines

Unruly has come out with their "100 Most Tweeted Vines" list. 5 Vines are shared every second and are 4 times as likely to be shared than branded online videos. What this means is incredible opportunities for brands to take advantage of the 6-second platform.

YouTube's Top 10 Video Ads for April 2013

YouTubes Top 10 Video Ads for April 2013

AdWeek's Top 10 Most-Watched YouTube Ads include two of the most discussed ads in the past couple of weeks, but also a few you may not have seen. Old Spice makes the list a couple of times, along with a fantastic Call of Duty ad.

New York City Museums Making Video Work: 49 Million Views and Counting

New York City Museums Making Video Work: 49 Million Views and Counting

Museums around the New York City area are using video to their advantage: Around 49 million views since their channels were launched in 2007, according to a study conducted by It's News to You. These videos do great in informing, educating, and making people want to see these events in person.