Video Statistics & Market Research

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry.

youtube mobile watch increases 100 percent

YouTube Q2 Report: What Marketers Need to Know - HUGE ↑ Watch-Time, Mobile & Ad Spend

Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
top-Instagram-video-creators

The Most-Watched Instagram Video Creators: June 2015 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with this month's most watched Instagram Video Creators Leaderboard.
top-facebook-video-creators

The Most-Watched Facebook Video Creators: June 2015 Leaderboard

Buzzfeed Video + BuzzFeed Food, America's Funniest Home Videos, Tastemade, NBA, and the Huffington Post were some of the most watched brands on Facebook for video content in June 2015. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.
The new video advertising maetric is attention

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?
Brand advertising needs to become more like search advertising

The Future of Digital Video: Why Brands Need to Follow the Consumer

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
video marketing instagram

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.
youtube worth $70 Billion

Is YouTube Really Now Worth More Than $70 Billion?

Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?
10 years of youtube #youtubeaz

The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years

YouTube is 10 years old, and as you would expect from the world's largest video site, they have an incredible amount of data to share with the world about user and viewer behavior. We bring you 26 of the top facts from the last decade.
twitter borrows youtube related videos feature

Twitter: We Want Users to Binge-watch Our Video Content Too!

According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a 'Related Videos' feature “get people to binge on videos as they do on YouTube.”