Market research about the online video industry. Analysis, studies, reports, trends, and other research regarding the internet video phenomenon – video search, video sharing, video consumption, video advertising, and other market research.
In the past, I’ve written about how video ads perform when compared to traditional banner ads. Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
It is estimated that the streaming media business segment will generate more than $78 billion in revenue in the United States over the next six years. That’s a fat stack of cash!
So it seems that mobile video is becoming a driving force behind IP traffic. What does that mean exactly? Well it means that a lot of people are watching video on their mobiles through the data networks and Internet.
Forbes Insights, in association with Google, announced the release of a new study today called, “The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information.” The study is of 354 C-level and top executives at major US companies with annual sales in excess of $1B and is designed to shed insight into how these executives discover and share business information. As one would expect, the findings show that clearly the internet is the major source of information above that or network contacts, trade publications, etc…
Textual information is still king, but online video is growing in importance. Almost 1/4th (24%) of those C-level respondents (vs. 16% non-C-suite) indicated a preference for retrieving business information via video. So, do you want to graduate from a mere top level executive to a C-suite executive? Its simple, watch more online video 
More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.
What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.
If you’re to believe recent statistics into an automotive recovery then you might believe that social media and networking are going to help. Or you might believe that billions of taxpayers dollars are actually driving any potential recovery for the US automakers. Your choice really.
Eric Franchi recently published an article at Online Video Insider where he offers up some statistics from a recent Google-sponsored study on the matter. Since Google sponsored it, and they sell advertising, it’s hard to believe the study could have been anything but positive.
There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.
Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads. The answer was a resounding, “We Want More Interactivity in Video Ads.”
73% of video marketers agree that adding interactivity to a video ad will increase the effectiveness of the ad. And thank God for that answer. I do wonder about the other 27% who disagree. I mean, how the heck would you get the idea that incorporating greater interactivity might not increase conversions/effectiveness/etc…? Not to say that the question shouldn’t have been asked. Clearly it is important for companies in the video advertising space to understand what is most important to the marketers that are leveraging video advertising.
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Looking for the optimal video ad length? Not sure how many times a user should ever be exposed to that particular ad? Well, now we’ve got the answers thanks to Lotame, an online advertising company.
Lotame decided it was time to get some firm numbers down in regards to optimal ad length and exposure so they, like everyone else these days, did some research. They did the research using ad campaigns for shows that were basically to raise interest in the show and get viewers to watch (tune-in ads if you like). They found that too much exposure to a particular brand or ad will simply turn users off and make them steer clear.
With the recent release of statistics that show only about 1% of video consumption is online or mobile, can online video really be larger than blogging or the social networks?
According to new information from Trendstream (remember, the guy who said “broadcast mode is dead”) based on research done by Lightspeed Research (apparently based on surveys), online video is the biggest of the three with 72% of US web surfers taking in a video at their favorite video site earlier this year. If that’s the case then it could very well be the most popular of the three.
