Research & Trends and Online Video:

Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.

Online Video Continues Ridiculous Trajectory

onlinevideo 300x199 Online Video Continues Ridiculous TrajectoryComScore has released their online video numbers for September 2009, and the trend continues.  Online video views are again at an all time high.

More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views.  Holy cow.

CIMA Survey – Video and Search Receive Highest Results

cima CIMA Survey – Video and Search Receive Highest ResultsI interview the Chicago Interactive Marketing Association’s (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?

TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries.  The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.

“Fair Use” Legal Update – What Online Video Professionals Should Know

adler david1 “Fair Use” Legal Update – What Online Video Professionals Should KnowListen to my podcast interview with intellectual property and new media attorney David Adler to hear about recent developments with a popular case today involving the battle between fair use and copyright protection, and what it can teach us about detecting and preventing clear-cut copyright violations in online video marketing.

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Exploring The Complex Relationship Between Links & Views

views 200x140 Exploring The Complex Relationship Between Links & ViewsFor those of you who are not aware, SEOmoz—one of the SEO consulting industry’s leaders—has their own index of the web.  Unlike Google’s index, the one at SEOmoz, called Linkscape, is after information about links.  Rand Fishkin and his team spent months developing the index, and continue to refine, expand, and hone it.  The idea was that if Google was going to place so much value on links, there ought to be some way for SEOs and site owners to learn about the links they and their competitors have accrued.

September Falters in Videos Viewed, 2009 is 25% Better

Nielsen has recently found that online video usage is up, up, up. They even found out exactly how much up really is in this case, a full 25% they state.

Video Drives Search – Magical Convergence for Brand Marketers

Geoff Ramsey Video Drives Search – Magical Convergence for Brand MarketersI interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don’t expect someone the head of an major research and analytics firm to answer with the adjective of “magical,” but read the article and you can understand his enthusiasm.

Video Online Helps People Forget Financial Crisis

The Internet seems to be the leading way for Americans to ignore the global financial meltdown. But out of all the distractions the web offers what do you think was the number one thing? Well, if ReelSEO is writing about it, you can bet it’s online video.

An Exabyte a Month of Video Viewing? Sooner than you Think!

I know, you’re asking what the hell an exabyte (EB) is aren’t you? Well it’s 1,000,000,000,000,000,000 bytes – a quintillion, 1018, a billion gigabytes, a…well you get the picture. Yes, quintillion is a word (the US/UK version not the other one). When? Delve into the sea of zeroes with me and find out.

Online Video Ad Budgets to Increase 50% in Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad campaigns now said they would be continuing at their present levels or increasing their spend.

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?

Online Video Tops All but Facebook in Social Media Marketing Usage

 Online Video Tops All but Facebook in Social Media Marketing UsageYes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.

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