Video Research & Trends
Online video industry market research coverage. Internet video analysis, studies, reports, statistics, trends, and other research about the online video industry. Mobile video research, broadband usage, video consumption, video advertising trends, and other market research and statistics covering the online video market.
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details ...
According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations ...
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV, ...
YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the ...
While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things to say and some of them, even lined up with ...
A lot changed in 2011. Of course... a lot stayed the same too. Nielsen's year end numbers chart everything from the top web brands to the top social networks and the top online video destinations. And looking over the lists, there's an awful lot of familiar names. For us here at ReelSEO, it's once again ...
Lest we Americans forget, YouTube is a global enterprise. We've seen in the past couple of years, but especially this year, how the film industry doesn't rely as much on domestic box office to measure its success anymore. YouTube has been entering new territories and it's important to remember that when we make videos, we ...
Maybe Netflix was right after all. No, not in the way they handled their price increase, but maybe in their logic for creating the increase in the first place. See, we've always assumed that Netflix's price hike this summer was about setting the stage for streaming video as the primary service for the future. And ...
YouTube saw over 1 trillion playbacks this year. Now they're announcing their top 10 videos, along with their top 10 channels, top 10 music videos, and other specialty videos. Prepare for a video-heavy article of goodness because here at ReelSEO, we're going to embed as many as possible in a countdown of YouTube's most-watched (not ...
This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product. Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and how many people immediately purchased the product after watching it. ...
Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and Advertising Perceptions Inc.
I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business.
This is absolutely no surprise whatsoever, but Nielsen measured the video streaming habits of game console users and came up with data that is pretty much expected: more video was watched on gaming consoles this year than ever before. I think what is a bit surprising is that users of the Nintendo Wii spend more ...
200 billion is a number that neither you nor I can actually picture. We've never seen 200 billion of anything, just sitting in front of us where we could start counting it. But together, people of the world, we watched over 200-freaking-billion online videos in the month of October. I wonder if they'll ever figure ...
I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both of which set an all time high, along with more ...
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