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Online Video: Market Research

Video search “buzz” for presidential candidates’ names closely matches vote results

Many data surveys were publicized during the 2008 election comparing the online popularity of candidates in the social media space, including for video content. But does online buzz match really match up with offline conversions, in this case - voting ...

Waching Internet Video & Watching TV at Home are Complementary Activities

US media research company Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.

Online video advertising performance rises during holidays, says Eyeblaster

Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.

Report: Online Video Ads to Surge (Mediaweek)

According to eMarketer, by 2012 four out of five U.S. Internet users will view video ads--not surprising, since such ads will be ubiquitous by then. That 66.8 percent share equates to 129.5 million people who will view online video ads this ...

Internet Video Consumption in Germany - New Research from ComScore

comScore released data from the comScore Video Metrix service, indicating that 25.9 million German Internet users viewed more than 3 billion videos online in August 2008. comScore Video Metrix, which was the first video tracking service introduced in the U.S. ...

The Importance of Quality Metadata in Monetizing Internet Video

Gotuit, a leading provider of video optimization technologies, today announced that it is making available its latest white paper, “The ...

Online video advertising reported for less (but still strong) growth

Online video advertising isn't recession-proof from growth, according to David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. But while there's considerably less growth for video advertising this year than ...

Online Video Has Significant Influence on Sales of the Bling Bling

Isn't it exciting to be involved in the online video space when it is so obvious that the power of online video to drive action both online and offline is going to forge a bright future for the medium?  Here ...

Viral Video Marketing Survey Demonstrates Growth, Popularity & Need for Benchmarks

A new report released today from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009. The "Viral Video Marketing Survey: The Agency Perspective" culled ...

New Study - Engaged Online Video Viewers Pay Attention To Ads

When it comes to advertising, not all online video viewers are created equal, according to a new commissioned study conducted by Forrester Consulting on behalf of ...