Online Video:
Market Research
Many data surveys were publicized during the 2008 election comparing the online popularity of candidates in the social media space, including for video content. But does online buzz match really match up with offline conversions, in this case - voting ...
US media research company Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.
According to eMarketer, by 2012 four out of five U.S. Internet users will view video ads--not surprising, since such ads will be ubiquitous by then.
That 66.8 percent share equates to 129.5 million people who will view online video ads this ...
comScore released data from the comScore Video Metrix service, indicating that 25.9 million German Internet users viewed more than 3 billion videos online in August 2008. comScore Video Metrix, which was the first video tracking service introduced in the U.S. ...
Gotuit, a leading provider of video optimization technologies, today announced that it is making available its latest white paper, “The ...
Online video advertising isn't recession-proof from growth, according to David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. But while there's considerably less growth for video advertising this year than ...
Isn't it exciting to be involved in the online video space when it is so obvious that the power of online video to drive action both online and offline is going to forge a bright future for the medium? Here ...
A new report released today from online video seeding firm Feed Company shows 70% of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009. The "Viral Video Marketing Survey: The Agency Perspective" culled ...
When it comes to advertising, not all online video viewers are created equal, according to a new commissioned study conducted by Forrester Consulting on behalf of ...
