The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.
Legal Video Guide – Learn tips for important legal issues with online video for commercial use. Here we offer news and insights into copyright infringement, fair use, trademark, right of publicity, right of privacy, defamation, trade secrets, waivers and releases – and how all of this relates to web video and digital media. Here you will find trends, tips, and insights with real attorneys and legal professionals in internet and new media law, intellectual property law, entertainment law.