^Featured Insights

While we always strive to write thoughtful, objective, and useful articles, from time to time there is specific content on ReelSEO that we like place in this featured section. These hand picked articles are meant to feature information beyond the typical news item and are ones that we pride ourselves on. Whether just because we spent a ton of time researching and creating them, or whether its just because we like them, we hope you do as well.

North Korea Propaganda Video Fails YouTube Creator Playbook Standards

North Korea Propaganda Video Fails YouTube Creator Playbook Standards

The North Korean video showing an attack on the United States is getting all sorts of play today in the news. But what could the uploaders have done to make this a better experience? Let’s take a look at all the mistakes they made to increase engagement.

The Importance of Video Long Tail: Don’t Focus Solely on Opening Numbers

The Importance of Video Long Tail: Dont Focus Solely on Opening Numbers

An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

Recognizing the Signal and the Noise in Online Video Rankings

Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver’s “The Signal and the Noise” teach us about online video metrics? While Silver’s book doesn’t talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.

YouTube’s ‘Subscribe’ Trailer: An Intriguing Part of the New Channel Design

YouTubes Subscribe Trailer: An Intriguing Part of the New Channel Design

With everyone able to opt in on the new YouTube channel design, there is one particularly intriguing feature in which content creators should take advantage: the subscribe trailer, which will be visible to only the people who visit the channel page who are not subscribed.

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here’s how BodyLogicMD found a way to shoot nearly to the top with their strategy.

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creators Tip #79]

Chapter markers can enhance your video’s engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos’ watch time.

Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then …

5 Common Crowdfunding Video Mistakes That’ll Kill Your Project

5 Common Crowdfunding Video Mistakes Thatll Kill Your Project

An essential part of any crowdfunding campaign is the video. According to Kickstarter, 50% of projects with a video succeed, versus 30% success for projects without a video. Videos will make, or break, your project no matter if you're funding a feature film, revolutionary toilet …

How to Use Video Content as Link Bait for SEO [Tutorial]

How to Use Video Content as Link Bait for SEO [Tutorial]

Video can provide four distinct values for SEO. Rich Snippets can improve your click-through-rate, a presence on social video platforms can improve your brand awareness, product videos on commercial pages can help to increase conversion rate and lastly, video can be used to increase the …